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Mr Ian Millar

Ian Millar


BA Hons Degree in International Hospitality Management


Senior Lecturer

Teaching Location(s)

EHL Campus Lausanne

Teaching Subject(s)

Hospitality Technology Strategy

Area(s) of Expertise

MSc Management Information Systems

Short Bio

Ian Millar is a Senior Lecturer in the Entrepreneurship and Innovation department at EHL working on the Student Business Projects and delivering hospitality technology courses. His double expertise in the areas of hospitality and information technology sets him at the forefront of new developments in the international hospitality industry. He is Certified Hospitality Technology Professional and a frequent presenter at international IT conferences as well as the author of numerous hospitality technology articles.

Ian serves as an advisor to various hospitality technology companies and was a Member of the Hotel Industry Expert Panel for the Singapore Tourism Board advising hotels in the region on best practice technology usage. He is also a mentor for the Metro Accelerator program, advising various hospitality technology start-up companies. He is currently on the HITEC Amsterdam advisory council, organizing Europe’s largest hospitality technology conference.

Publications in Peer-Reviewed Journals

Masset, P., Weisskopf, J.-P., Cardebat, J.-M., Faye, B., & Le Fur, E. (Forthcoming). Analyzing the risks of an illiquid and global asset: The case of fine wine. The Quarterly Review of Economics and Finance. https://doi.org/10.1016/j.qref.2021.06.023.

Masset, P., & Maurer, F. (Forthcoming). Mitigating downside risk of portfolio diversification: Wine versus other tangible assets. Economic Modelling. https://doi.org/10.1016/j.econmod.2021.105579

Masset, P., & Weisskopf, J.-P. (Forthcoming). At what price should Bordeaux wines be released? Economic Inquiry. https://doi.org/10.1111/ecin.12997

Masset, P., Weisskopf, J.-P., & Fauchery, C. (2020). Last Frontier Investments: The Case of Alpine Wines. Journal of Wine Economics, 15(2), 181-206. https://doi.org/10.1017/jwe.2019.30

Masset, P., & Weisskopf, J.-P. (Forthcoming). New York Restaurants: A Wine Odyssey Bewteen 1865 and 1920. Cornelle Hospitality Quarterly, 1-16. https://doi.org/10.1177/19389655211009852

Masset, P., Uzelac, I., & Weisskopf, J.-P. (2019). Family Ownership, Asset Levels and Firm Performance in Western European Hospitality Companies. Journal of Hospitality and Tourism Research, 46(3), 867-889. https://doi.org/10.1177%2F1096348019849665

Masset, P., & Weisskopf, J.-P. (2018). Raise your glass: Wine investment and the financial crisis. In O. Ashenfelter et al. (Eds.) Handbook of the Economics of Wine (pp. 271-296). https://doi.org/10.1142/9789813232747_0012

Masset, P., & Henderson, C. (2018). Wine as an asset class. In O. Ashenfelter et al. (Eds.), Handbook of the Economics of Wine (pp. 271-295). https://doi.org/10.1142/9789813232747_0012

Masset, P., & Weisskopf, J.-P. (2018). Wine indices in practice: Nicely labeled but slightly corked. Economic Modelling, 68, 555-569. https://doi.org/10.1016/j.econmod.2017.03.025

Masset, P., Weisskopf, J.-P., Faye, B., & Le Fur, E. (2016). Red obsession: the ascent of red wine in China. Emerging Markets Review, 29, 200-225. https://doi.org/10.1016/j.ememar.2016.08.014

Masset, P., & Weisskopf, J.-P. (2016). A study of the performance of fine wine on the Swiss market. International Journal of Entrepreneurship and Small Business, 26(4), 566-582. https://doi.org/10.1504/IJESB.2016.079966

Masset, P., Weisskopf, J.-P., & Cossutta, M. (2015). Wine tasters, ratings and en primeur prices. Journal of Wine Economics, 10 (1), 75-107. https://doi.org/10.1017/jwe.2015.1

Masset, P., & Weisskopf, J.-P. (2015). Wine funds - an alternative turning sour? Journal of Alternative Investments, 17(4), 6-20. https://doi.org/10.3905/jai.2015.17.4.006

Masset, P., & Weisskopf, J.-P. (2014). Le placement dans le vin: à consommer avec modération. L'Expert-comptable suisse, 9, 24-28

Masset, P., & Weisskopf, J.-P. (2013). Wine as an alternative asset class. In Giraud-Héraud, E., & Pichery, M.C. (Eds.), Wine Economics. Applied Econometrics Association Series. Palgrave Macmillan: London. https://doi.org/10.1057/9781137289520_10

Masset, P., & Henderson, C. (2010). Wine as an alternative asset class. Journal of Wine Economics, 5(1), 87-118.


Recipient of the 2020 Hospitality Financial and Technology Professionals (HFTP) Paragon Award