Area(s) of Expertise
Dr Alessandro Inversini is Associate Professor in Marketing at the EHL. He is expert in digital marketing, digital communication, mobile marketing and eTourism with extensive international academic and industry experience. Before joining EHL, Dr Inversini has been working at Università della Svizzera italiana (where he was executive director of webatelier.net laboratory), Bournemouth University (where he was member of the eTourism Lab), and Henley Business School (University of Reading - where he was subject area leader for strategic marketing at MBA).
During his career Alessandro engaged with industry as a consultant (with businesses ranging from star-ups to established firms) and as managing director of ticinoinfo SA, the public-private regional competence centre for digital media innovation in travel of the Ticino Region (Switzeralnd). Alessandro’s research has been funded and supported by public and private bodies in Switzerland, Italy and United Kingdom and has been published in prestigious international research outlets.
Publications in Peer-Reviewed Journals
Inversini, A., Rega, I., & Gan, S. W. (2022). The transformative learning nature of malaysian homestay experiences. Journal of Hospitality and Tourism Management, 51, 312-320. Retrieved from https://www.sciencedirect.com/science/article/pii/S1447677022000560?via%3Dihub
Filieri, R., Zhibin, L., Pino, G., Alguezaui, S., & Inversini, A. (2021). The role of visual cues in eWOM on consumers’ behavioral intention and decisions. https://doi.org/10.1016/j.jbusres.2021.06.055
Krings, W., Palmer, R., & Inversini, A. (2021). Industrial marketing management digital media optimization for B2B marketing. Industrial Marketing Management. https://doi.org/10.1016/j.indmarman.2021.01.002
Inversini, A., Williams, N., Rega, I., & Samakovlis, I. (2020). Modelling Twitter conversations in #favela towards the conceptualization of the eVoice of the unheard. Journal of Information, Communication and Ethics in Society.
Inversini, A. (2020). Reputation in travel and tourism: a perspective article. Tourism Review, Vol. 75 No.1, pp. 310-313. https://doi.org/10.1108/TR-04-2019-0127
Inversini, A., De Carlo, M., & Masiero, L. (2020). The effects of customer-centricity in hospitality. International Journal of Hospitality Management, 86. https://doi.org/10.1016/j.ijhm.2019.102436
Inversini, A., Rega, I., & van Zyl, I. (2019). Internet representations of voluntourism fail to effectively integrate tourism and volunteering. Tourism Geographies, 22(1), 1-21. https://doi.org/10.1080/14616688.2019.1600007
Sit, K., Hoang, D., & Inversini, A. (2018). Showrooming and retail opportunities: A qualitative investigation via a consumer-experience lens. Journal of Retailing and Consumer Services, 40, 163-174. https://doi.org/10.1016/j.jretconser.2017.10.004
Inversini, A. (2017). Managing Passengers’ Experience Through Mobile Moments. Journal of Air Transport Management, 62, 78-81. https://doi.org/10.1016/j.jairtraman.2017.03.009
Williams, N. L., Inversini, A., Ferdinand, N., & Buhalis, D. (2017). Destination eWOM: A macro and meso network approach? Annals of Tourism Research, 64, 87-101. https://doi.org/10.1016/j.annals.2017.02.007
Inversini, A., & Rega, I. (2016). eTourism for Socio-Economic Development, Symphonya. Emerging Issues in Management, 1, 75-82. http://dx.doi.org/10.4468/2016.1.08inversini.rega
Stangl, B., Inversini, A., & Schegg, R. (2016). Hotels’ dependency on online intermediaries and their chosen distribution channel portfolios: Three country insights. International Journal of Hospitality Management, 52, 87-96. https://doi.org/10.1016/j.ijhm.2015.09.015
Williams, N. L., Inversini, A., Buhalis, D., & Ferdinand, N. (2015). Community crosstalk: an exploratory analysis of destination and festival eWOM on Twitter. Journal of Marketing Management, 31(9-10), 1113-1140. https://doi.org/10.1080/0267257X.2015.1035308
Inversini, A., & Masiero, L. (2014). Selling Rooms Online: The Use of Social Media and Online Travel Agents. International Journal of Contemporary Hospitality Management, 26(2), 272-292. https://doi.org/10.1108/IJCHM-03-2013-0140
Funded Research Projects
Inversini, A. & Derchi, G-B., Project: Corporate Social Responsibility and Social Media Communication, Date: 01.02.2020 to 31.07.2021, External fundraising: HES-SO.
Literati Award of Excellence – Outstanding Paper Award for "Smart tourism destinations: ecosystems for tourism destination competitiveness", International Journal of Tourism Cities (2017)
IFITT Best Journal Article of the Year – Runner up for "Community crosstalk: an exploratory analysis of destination and festival eWOM on Twitter", Journal of Marketing Management (2015)
Academy Of Marketing 2014 Best Paper in Track Award for "Social Media and Festivals as Destination Marketing Tool: A study on Twitter Conversations", Presented at Academy of Marketing Conference 2014 (2014)
ED MEDIA Best Paper Award for "MiLE: Systematic Usability Evaluation for E-learning Web Applications", Proceedings of EDMEDIA 2004 (2004)