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Dr Alessandro Inversini

Alessandro Inversini , PhD


PhD in Communication Sciences, Università della Svizzera italiana (Lugano, Switzerland)


Associate Professor

Teaching Location(s)

EHL Campus Lausanne

Teaching Subject(s)

International Services Marketing

Area(s) of Expertise

Digital communication
Digital marketing
Mobile marketing

Short Bio

Dr Alessandro Inversini is Associate Professor in Marketing at the EHL. He is expert in digital marketing, digital communication, mobile marketing and eTourism with extensive international academic and industry experience. Before joining EHL, Dr Inversini has been working at Università della Svizzera italiana (where he was executive director of webatelier.net laboratory), Bournemouth University (where he was member of the eTourism Lab), and Henley Business School (University of Reading - where he was subject area leader for strategic marketing at MBA).

During his career Alessandro engaged with industry as a consultant (with businesses ranging from star-ups to established firms) and as managing director of ticinoinfo SA, the public-private regional competence centre for digital media innovation in travel of the Ticino Region (Switzeralnd). Alessandro’s research has been funded and supported by public and private bodies in Switzerland, Italy and United Kingdom and has been published in prestigious international research outlets.

Publications in Peer-Reviewed Journals

Hodari, D., Turner, M.J., Sturman, M., & Nath, D. (2020). The role of hotel owners across different management and agency structures. International Journal of Hospitality & Tourism Administration, 21(1), 92-113. https://doi.org/10.1080/15256480.2018.1429342

Hodari, D., Balla, P.J., & Aroul, A.R. (2017). The Matter of Encumbrance: How Management Structure Affects Hotel Value. Cornell Hospitality Quarterly, 58(3), 293-311. https://doi.org/10.1177%2F1938965516686116

Hodari, D., Turner, M., & Sturman, M. (2017). How hotel owner-operator goal congruence and GM autonomy influence hotel performance. International Journal of Hospitality Management, 61, 119-128. https://doi.org/10.1016/j.ijhm.2016.11.008

Turner, M., Way, S., Hodari, D., & Witteman, W. (2017). Hotel Property Performance: The Role of Strategic Management Accounting. International journal of Hospitality Management, 63, 33-43. https://doi.org/10.1016/j.ijhm.2017.02.001

Roper, A., & Hodari, D. (2015). Strategy Tools: Contextual Factors Impacting Use and Usefulness. Tourism Management, 51, 1-12. https://doi.org/10.1016/j.tourman.2015.04.001

Hodari, D., & Sturman, M. (2014). Who’s in Charge Now? The Decision Autonomy of Hotel General Managers, Cornell Hospitality Quarterly, 55(4), 433-447. https://doi.org/10.1177%2F1938965513518839

Hodari, D., & Samson, D. (2014). Settling for less: the institutionalization of the hotel feasibility study. The Journal of Hospitality Financial Management, 22(2), 97-110. https://doi.org/10.1080/10913211.2014.970922

Hodari, D., Waldthausen, V., & Sturman, M. (2014). Outsourcing and Role Stress: An Empirical Study of Hotel Spa Managers. International Journal of Hospitality Management, 37, 190-199. https://doi.org/10.1016/j.ijhm.2013.11.006

Funded Research Projects

Inversini, A. & Derchi, G-B., Project: Corporate Social Responsibility and Social Media Communication, Date: 01.02.2020 to 31.07.2021, External fundraising: HES-SO.


Literati Award of Excellence – Outstanding Paper Award for "Smart tourism destinations: ecosystems for tourism destination competitiveness", International Journal of Tourism Cities (2017)
IFITT Best Journal Article of the Year – Runner up for "Community crosstalk: an exploratory analysis of destination and festival eWOM on Twitter", Journal of Marketing Management (2015)
Academy Of Marketing 2014 Best Paper in Track Award for "Social Media and Festivals as Destination Marketing Tool: A study on Twitter Conversations", Presented at Academy of Marketing Conference 2014 (2014)
ED MEDIA Best Paper Award for "MiLE: Systematic Usability Evaluation for E-learning Web Applications", Proceedings of EDMEDIA 2004 (2004)