Full Professor
Expertise
Biography
Dr Alessandro Inversini is Full Professor at the EHL – Hospitality Business School. He is expert digital communication and his research focuses on the role of digital transformation in society. Dr. Inversini has an extensive international academic experience: before joining EHL, Dr Inversini has been working at Università della Svizzera italiana, Bournemouth University, and Henley Business School (University of Reading).
During his career Alessandro engaged with industry as a consultant (with businesses ranging from star-ups to established firms) and as managing director of
ticinoinfo SA, the public-private regional competence centre for digital media innovation in travel of the Ticino Region (Switzerland).
Alessandro’s research has been funded and supported by public and private bodies in Switzerland, Italy and United Kingdom and has been published in prestigious
international research outlets.
Awards
Education
Courses Taught
Teaching Location
Article
Reputation in travel and tourism : a perspective article
This paper aims to discuss the evolution of the concept of reputation towards online reputation and real time reputation assessment and management. It starts by outline the role of reputation within the branding literature and explains the...
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Article
Internet representations of voluntourism fail to effectively integrate tourism and volunteering
Voluntourism as a form of philanthropic tourism has become an increasingly popular research topic but there is a paucity of literature on the complex interplay between voluntourism and the internet. Specifically, there is sparse evidence on how the...
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Article
The purpose of this study to shed light on the importance of social media hosted content related to socially-motivated discussions. Moving from the field of communication for development, the research leverages social media as a powerful tool for...
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Article
The role of visual cues in eWOM on consumers’ behavioral intention and decisions
Consumers increasingly use eWOM to make decisions about various products and services. However, few studies have investigated how different visual and verbal eWOM cues affect the intention and decision to visit tourist destinations and their...
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Article
Industrial marketing management digital media optimization for B2B marketing
The role of digital media in B2B marketing has gained traction with academics and practitioners in recent years. However, a comprehensive framework about the use and value of these media has not been developed, leaving B2B experts uncertain about...
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Article
The transformative learning nature of malaysian homestay experiences
Travel can have a transformative power; that is, the possibility of generating deep change and impact on individuals’ self while on vacation. Transformative experiences could impact travellers at different levels and influence their understanding...
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Article
Digital media as a game-changer in B2B buyer-vendor relationships
Purpose: The article examines the role of digital and, in particular, social media in business-to-business marketing in the international software industry. The authors responded to calls for empirical research on how these media impact buyer-vendor...
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Article
Different cultures review hotels differently
The issue of language and culture is recognized as paramount for the service industry, but has been poorly addressed by the academic literature. Framed within the Social Representation Theory and operationalized with the concept of high- and low-...
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Article
The rise of regenerative hospitality
Purpose: The concept of “regenerative business” is thriving in current business literature. The present study seeks to contribute to the current academic debate by investigating the nature and scope of regenerative hospitality, here seen as a...
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Chen, M.-M., Seach, K., Inversini, A., & Williams, N. (Forthcoming). Different cultures review hotels differently. Tourism and Hospitality Research.
Legrand, W., Inversini, A., Laeis, G., & Hindley, C. (Forthcoming). From Sustainable to Net Positive Hospitality. Elsevier Encyclopedia of Tourism Management.
Inversini, A. (2025). Human centered digital transformation in travel: a horizon 2050 paper. Tourism Review, 80(1), 326-337.
Inversini, A., Saul, L., Balet, S. and Schegg, R. (2024). The rise of regenerative hospitality. Journal of Tourism Futures, 10(1), 6-20.
Sigala, M., Ooi, K. B., Tan, G. W. H., Aw, E. C. X., Buhalis, D., Cham, T. H., Chen, M-M., Dwivedi, Y. K., Gretzel, U., Inversini, A., Jung, T., Law, R., & Ye, I. H (2024). Understanding the impact of ChatGPT on tourism and hospitality: Trends, prospects and research agenda. Journal of Hospitality and Tourism Management, 60, 384-390.
Inversini, A., & Derchi, G.B. (2024). Corporate social responsibility on social media: a scoping review of the literature. Journal of Information, Communication and Ethics in Society, 22(4), 434-452.
Krings, W., Palmer, R., Harrison, M.J. and Inversini, A. (2022). Digital Media as a Game-Changer in B2B Buyer-Vendor Relationships. Journal of Sustainable Business and Economics, 5(3), 27-43.
Inversini, A., Rega, I., & Gan, S. W. (2022). The transformative learning nature of malaysian homestay experiences. Journal of Hospitality and Tourism Management, 51, 312-320.
Filieri, R., Lin, Z., Pino, G., Alguezaui, S., & Inversini, A. (2021). The role of visual cues in eWOM on consumers’ behavioral intention and decisions. Journal of business research, 135, 663-675.
Krings, W., Palmer, R., & Inversini, A. (2021). Industrial marketing management digital media optimization for B2B marketing. Industrial Marketing Management, 93, 174-186.
Inversini, A. (2020). Reputation in travel and tourism: a perspective article. Tourism review, 75(1), 310-313.
Inversini, A., Williams, N. L., Rega, I., & Samakovlis, I. (2020). Modelling Twitter conversations in #favela towards the conceptualization of the eVoice of the unheard. Journal of information, communication and ethics in society, 18(4), 529-551.
Inversini, A., Rega, I., & van Zyl, I. (2020). Internet representations of voluntourism fail to effectively integrate tourism and volunteering. Tourism Geographies, 22(1), 1-21.
Inversini, A., De Carlo, M., & Masiero, L. (2020). The effects of customer-centricity in hospitality. International Journal of Hospitality Management, 86.
Sit, K., Hoang, D., & Inversini, A. (2018). Showrooming and retail opportunities: A qualitative investigation via a consumer-experience lens. Journal of Retailing and Consumer Services, 40, 163-174.
Inversini, A. (2017). Managing Passengers’ Experience Through Mobile Moments. Journal of Air Transport Management, 62, 78-81.
Williams, N. L., Inversini, A., Ferdinand, N., & Buhalis, D. (2017). Destination eWOM: A macro and meso network approach? Annals of Tourism Research, 64, 87-101.
Inversini, A., & Rega, I. (2016). eTourism for Socio-Economic Development, Symphonya. Emerging Issues in Management, 1, 75-82.
Stangl, B., Inversini, A., & Schegg, R. (2016). Hotels’ dependency on online intermediaries and their chosen distribution channel portfolios: Three country insights. International Journal of Hospitality Management, 52, 87-96.
Williams, N. L., Inversini, A., Buhalis, D., & Ferdinand, N. (2015). Community crosstalk: an exploratory analysis of destination and festival eWOM on Twitter. Journal of Marketing Management, 31(9-10), 1113-1140.
Inversini, A., & Masiero, L. (2014). Selling Rooms Online: The Use of Social Media and Online Travel Agents. International Journal of Contemporary Hospitality Management, 26(2), 272-292.