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Dr Alessandro Inversini

Alessandro Inversini , PhD


PhD in Communication Sciences, Università della Svizzera italiana (Lugano, Switzerland)


Associate Professor

Teaching Location(s)

EHL Campus Lausanne

Teaching Subject(s)

International Services Marketing

Area(s) of Expertise

Digital communication
Digital marketing
Mobile marketing

Short Bio

Dr Alessandro Inversini is Associate Professor in Marketing at the EHL. He is expert in digital marketing, digital communication, mobile marketing and eTourism with extensive international academic and industry experience. Before joining EHL, Dr Inversini has been working at Università della Svizzera italiana (where he was executive director of laboratory), Bournemouth University (where he was member of the eTourism Lab), and Henley Business School (University of Reading - where he was subject area leader for strategic marketing at MBA).

During his career Alessandro engaged with industry as a consultant (with businesses ranging from star-ups to established firms) and as managing director of ticinoinfo SA, the public-private regional competence centre for digital media innovation in travel of the Ticino Region (Switzeralnd). Alessandro’s research has been funded and supported by public and private bodies in Switzerland, Italy and United Kingdom and has been published in prestigious international research outlets.

Publications in Peer-Reviewed Journals

Chen, M.-M., Seach, K., Inversini, A., & Williams, N. (forthcoming). Different cultures review hotels differently. Tourism and Hospitality Research.

Inversini, A., Saul, L., Balet, S. and Schegg, R. (forthcoming). The rise of regenerative hospitality. Journal of Tourism Futures.

Inversini, A., Rega, I., & Gan, S. W. (2022). The transformative learning nature of malaysian homestay experiences. Journal of Hospitality and Tourism Management, 51, 312-320.

Krings, W., Palmer, R., Harrison, M.J. & Inversini, A. (2022). Digital Media as a Game-Changer in B2B Buyer-Vendor Relationships. Journal of Sustainable Business and Economics, 05(03), 27-43.

Filieri, R., Zhibin, L., Pino, G., Alguezaui, S., & Inversini, A. (2021). The role of visual cues in eWOM on consumers’ behavioral intention and decisions.

Krings, W., Palmer, R., & Inversini, A. (2021). Industrial marketing management digital media optimization for B2B marketing. Industrial Marketing Management.

Inversini, A., Williams, N., Rega, I., & Samakovlis, I. (2020). Modelling Twitter conversations in #favela towards the conceptualization of the eVoice of the unheard. Journal of Information, Communication and Ethics in Society.

Inversini, A. (2020). Reputation in travel and tourism: a perspective article. Tourism Review, Vol. 75 No.1, pp. 310-313.

Inversini, A., De Carlo, M., & Masiero, L. (2020). The effects of customer-centricity in hospitality. International Journal of Hospitality Management, 86.

Inversini, A., Rega, I., & van Zyl, I. (2019). Internet representations of voluntourism fail to effectively integrate tourism and volunteering. Tourism Geographies, 22(1), 1-21.

Sit, K., Hoang, D., & Inversini, A. (2018). Showrooming and retail opportunities: A qualitative investigation via a consumer-experience lens. Journal of Retailing and Consumer Services, 40, 163-174.

Inversini, A. (2017). Managing Passengers’ Experience Through Mobile Moments. Journal of Air Transport Management, 62, 78-81.

Williams, N. L., Inversini, A., Ferdinand, N., & Buhalis, D. (2017). Destination eWOM: A macro and meso network approach? Annals of Tourism Research, 64, 87-101.

Inversini, A., & Rega, I. (2016). eTourism for Socio-Economic Development, Symphonya. Emerging Issues in Management, 1, 75-82.

Krings, W., Palmer, R., Harrison, M.J. & Inversini, A. (2022). Digital Media as a Game-Changer in B2B Buyer-Vendor Relationships. Journal of Sustainable Business and Economics, 05(03), 27-43.

Stangl, B., Inversini, A., & Schegg, R. (2016). Hotels’ dependency on online intermediaries and their chosen distribution channel portfolios: Three country insights. International Journal of Hospitality Management, 52, 87-96.

Williams, N. L., Inversini, A., Buhalis, D., & Ferdinand, N. (2015). Community crosstalk: an exploratory analysis of destination and festival eWOM on Twitter. Journal of Marketing Management, 31(9-10), 1113-1140.

Inversini, A., & Masiero, L. (2014). Selling Rooms Online: The Use of Social Media and Online Travel Agents. International Journal of Contemporary Hospitality Management, 26(2), 272-292.

Funded Research Projects

Inversini, A. Project: Digital Supported Regenerative Hospitality in Rural Lebanon, Date: 01.02.2023 to 31.01.2024, External fundraising: HES-SO / E&TA
Inversini, A. Project: Resilient Tourism, Date: 01.06.2022 to 31.05.2026, External funding: InnoSuisse Flagship
Inversini, A. Project: Digitally Enabled Regenerative Hospitality Ecosystems, Date: 15.06.2022 to 15.12.2022, External fundraising: HES-SO.
Inversini, A. Project: Local Community Empowerment Through Smart Host-Guest Relationship, Date: 01.03.2021 to 31.06.2022, External fundraising: HES-SO.
Inversini, A. Project : L’avenir des hôtels d’affaires Suisses en milieu urbain. Date: 01.03.2021 to 28.02.2022, External fundraising: InnoTour.
Inversini, A. & Derchi, G-B., Project: Corporate Social Responsibility and Social Media Communication, Date: 01.02.2020 to 31.07.2021, External fundraising: HES-SO.


Literati Award of Excellence – Outstanding Paper Award for "Smart tourism destinations: ecosystems for tourism destination competitiveness", International Journal of Tourism Cities (2017)
IFITT Best Journal Article of the Year – Runner up for "Community crosstalk: an exploratory analysis of destination and festival eWOM on Twitter", Journal of Marketing Management (2015)
Academy Of Marketing 2014 Best Paper in Track Award for "Social Media and Festivals as Destination Marketing Tool: A study on Twitter Conversations", Presented at Academy of Marketing Conference 2014 (2014)
ED MEDIA Best Paper Award for "MiLE: Systematic Usability Evaluation for E-learning Web Applications", Proceedings of EDMEDIA 2004 (2004)