Alessandro Inversini , PhD

Short Bio

Dr Alessandro Inversini is Full Professor at the EHL – Hospitality Business School. He is expert digital communication and his research focuses on the role of digital transformation in society. Dr. Inversini has an extensive international academic experience: before joining EHL, Dr Inversini has been working at Università della Svizzera italiana, Bournemouth University, and Henley Business School (University of Reading).

During his career Alessandro engaged with industry as a consultant (with businesses ranging from star-ups to established firms) and as managing director of
ticinoinfo SA, the public-private regional competence centre for digital media innovation in travel of the Ticino Region (Switzerland).

Alessandro’s research has been funded and supported by public and private bodies in Switzerland, Italy and United Kingdom and has been published in prestigious
international research outlets.

Publications in Peer-Reviewed Journals

Chen, M.-M., Seach, K., Inversini, A., & Williams, N. (Forthcoming). Different cultures review hotels differently. Tourism and Hospitality Research.

Legrand, W., Inversini, A., Laeis, G., & Hindley, C. (Forthcoming). From Sustainable to Net Positive Hospitality. Elsevier Encyclopedia of Tourism Management.

Inversini, A. (2025). Human centered digital transformation in travel: a horizon 2050 paper. Tourism Review, 80(1), 326-337.

Inversini, A., Saul, L., Balet, S. and Schegg, R. (2024). The rise of regenerative hospitality. Journal of Tourism Futures, 10(1), 6-20.

Sigala, M., Ooi, K. B., Tan, G. W. H., Aw, E. C. X., Buhalis, D., Cham, T. H., Chen, M-M., Dwivedi, Y. K., Gretzel, U., Inversini, A., Jung, T., Law, R., & Ye, I. H (2024). Understanding the impact of ChatGPT on tourism and hospitality: Trends, prospects and research agenda. Journal of Hospitality and Tourism Management, 60, 384-390.

Inversini, A., & Derchi, G.B. (2024). Corporate social responsibility on social media: a scoping review of the literature. Journal of Information, Communication and Ethics in Society, 22(4), 434-452.

Krings, W., Palmer, R., Harrison, M.J. and Inversini, A. (2022). Digital Media as a Game-Changer in B2B Buyer-Vendor Relationships. Journal of Sustainable Business and Economics, 5(3), 27-43.

Inversini, A., Rega, I., & Gan, S. W. (2022). The transformative learning nature of malaysian homestay experiences. Journal of Hospitality and Tourism Management, 51, 312-320.

Filieri, R., Lin, Z., Pino, G., Alguezaui, S., & Inversini, A. (2021). The role of visual cues in eWOM on consumers’ behavioral intention and decisions. Journal of business research, 135, 663-675.

Krings, W., Palmer, R., & Inversini, A. (2021). Industrial marketing management digital media optimization for B2B marketing. Industrial Marketing Management, 93, 174-186.

Inversini, A. (2020). Reputation in travel and tourism: a perspective article. Tourism review, 75(1), 310-313.

Inversini, A., Williams, N. L., Rega, I., & Samakovlis, I. (2020). Modelling Twitter conversations in #favela towards the conceptualization of the eVoice of the unheard. Journal of information, communication and ethics in society, 18(4), 529-551.

Inversini, A., Rega, I., & van Zyl, I. (2020). Internet representations of voluntourism fail to effectively integrate tourism and volunteering. Tourism Geographies, 22(1), 1-21.

Inversini, A., De Carlo, M., & Masiero, L. (2020). The effects of customer-centricity in hospitality. International Journal of Hospitality Management, 86.

Sit, K., Hoang, D., & Inversini, A. (2018). Showrooming and retail opportunities: A qualitative investigation via a consumer-experience lens. Journal of Retailing and Consumer Services, 40, 163-174.

Inversini, A. (2017). Managing Passengers’ Experience Through Mobile Moments. Journal of Air Transport Management, 62, 78-81.

Williams, N. L., Inversini, A., Ferdinand, N., & Buhalis, D. (2017). Destination eWOM: A macro and meso network approach? Annals of Tourism Research, 64, 87-101.

Inversini, A., & Rega, I. (2016). eTourism for Socio-Economic Development, Symphonya. Emerging Issues in Management, 1, 75-82.

Stangl, B., Inversini, A., & Schegg, R. (2016). Hotels’ dependency on online intermediaries and their chosen distribution channel portfolios: Three country insights. International Journal of Hospitality Management, 52, 87-96.

Williams, N. L., Inversini, A., Buhalis, D., & Ferdinand, N. (2015). Community crosstalk: an exploratory analysis of destination and festival eWOM on Twitter. Journal of Marketing Management, 31(9-10), 1113-1140.

Inversini, A., & Masiero, L. (2014). Selling Rooms Online: The Use of Social Media and Online Travel Agents. International Journal of Contemporary Hospitality Management, 26(2), 272-292.

Funded Research Projects

Alessandro Inversini's Projects

Awards

Literati Award of Excellence – Outstanding Paper Award for "Smart tourism destinations: ecosystems for tourism destination competitiveness", International Journal of Tourism Cities (2017)
IFITT Best Journal Article of the Year – Runner up for "Community crosstalk: an exploratory analysis of destination and festival eWOM on Twitter", Journal of Marketing Management (2015)
Academy Of Marketing 2014 Best Paper in Track Award for "Social Media and Festivals as Destination Marketing Tool: A study on Twitter Conversations", Presented at Academy of Marketing Conference 2014 (2014)
ED MEDIA Best Paper Award for "MiLE: Systematic Usability Evaluation for E-learning Web Applications", Proceedings of EDMEDIA 2004 (2004)

Research Portals