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Dr Cindy Heo

Cindy Heo , PhD

Qualification(s)

PhD in Business Administration, Temple University

Function

Associate Professor

Teaching Location(s)

EHL Campus Lausanne
EHL Campus (Singapore)

Employment Type

Full-time

Courses and Modules Taught

BACHELOR OF SCIENCE IN INTERNATIONAL HOSPITALITY MANAGEMENT
• Business Analysis
• Business Tools II

CERTIFICATE IN REVENUE MANAGEMENT FOR MARKET LEADERS (E-LEARNING)
• Revenue Management Course for Market Leaders

Teaching Subject(s)

Revenue Management
Revenue Management for Market Leaders

Area(s) of Expertise

Pricing
Revenue management
Sharing economy

Short Bio

Dr Cindy Heo is an Associate Professor of revenue management at the EHL. Prior to joining EHL, She taught revenue management course at the Hong Kong Polytechnic University and has delivered custom executive education programs on revenue management in Asia, Middle East, and Europe.


Dr Heo is a recipient of numerous research awards including EHL Researcher of the Year Award, Best Paper Award from APAC CHRIE conference and ICOT Young Scientist Award. Her scholarly research and industry consulting focus on the core strategic elements of revenue management, pricing and sharing economy. Prior to joining academia, she had extensive industry experience in the hospitality and tourism fields.

Funded Research Projects

Heo, C., Project: Hotel Intelligent System using Machine Learning and Cognitive Tools (Hotelnet), Date: 01.01.2020 to 31.12.2020, Private Funding.
Heo, C., Project: Identify the scope of Revenue Management practices for SME hotels around the world (MultiMicroCloud), Date: 01.01.2017 to 31.12.2018, Private Funding.
Heo, C., Project: How should SME hotels in Switzerland cope with growing threats from Airbnb: Identifying competitive advantages of SME hotels in the era of the shared economy, Date: 01.01.2016 to 31.03.2017, External Fundraising: HES-SO.

Awards

Emerald Literati Network Awards for Excellence: a Highly Commended Paper EHL Researcher of the Year Award (2017)
Best Paper Award at World Conference on Hospitality, Tourism, and Event Research (2015)
Best Paper Award at Global Tourism & Hospitality Conference and Asia Tourism Forum (2014)
Young Scientist Award at International Conference on Tourism, Cyprus, June 2013 Best Paper Award at APAC CHRIE Youth conference (2013)
Best Paper Award at EJTHR International Conference (2012)
Best Paper Award at Academic Paper Competition on Casino Management (2007)