Dr Matthias Fuchs
Assistant Professor
Expertise
- Marketing, branding
- Consumer behavior
- Digital marketing
- Experimental methods
- Quantitative analysis
- Introduction to the Psychology of Luxury
- International Services Marketing
- Computational Thinking
Biography
Dr. Matthias Fuchs is an Assistant Professor of Marketing at EHL and serves as the Director of the Institute for Customer Experience Management. He researches digital customer behavior, product and service configurators, and customer feedback, and his work has been published in top-tier business journals such as the Journal of Marketing Research (ABS 4*, VHB A+, FT50) and the Journal of Business Ethics (FT50). He works closely with globally renown luxury brands (e.g., Audemars Piguet) and his work is featured in outlets like the New York Times, Neue Zürcher Zeitung, the Economic Times, and others. He is an experienced educator who teaches courses in marketing, brand management, customer experience, and computational thinking.
Prior to joining academia, Matthias spent over seven years in brand management and marketing management, holding various positions at Procter & Gamble and Coty Inc.
Education
Ph.D. in Economics, specialty Marketing, University of St.Gallen (HSG)
Master of Science in Management, Vienna University of Economics and Business (WU Vienna)
Master in International Management, Global Alliance in Management Education (CEMS)
Bachelor of Science in Business Administration, Vienna University of Economics and Business (WU Vienna
)
Master of Science in Management, Vienna University of Economics and Business (WU Vienna)
Master in International Management, Global Alliance in Management Education (CEMS)
Bachelor of Science in Business Administration, Vienna University of Economics and Business (WU Vienna
)
Courses Taught
BACHELOR OF SCIENCE IN INTERNATIONAL HOSPITALITY MANAGEMENT
• Computational Thinking
• International Services Marketing
• Introduction to the Psychology of Luxury
MASTER IN HOSPITALITY MANAGEMENT
• Strategic Branding and Positioning for Luxury Brands
• Computational Thinking
• International Services Marketing
• Introduction to the Psychology of Luxury
MASTER IN HOSPITALITY MANAGEMENT
• Strategic Branding and Positioning for Luxury Brands
Teaching Location
EHL Campus Lausanne
