Reza Etemad-Sajadi , PhD
Qualification(s)
MA and BS (Computer and Communication Sciences) from Ecole Polytechnique Fédérale Lausanne (EPFL)
Function
Teaching Location(s)
Teaching Subject(s)
International Service Marketing
Area(s) of Expertise
Customer experience
Human-machine interaction
International marketing
Service marketing
Strategy marketing
Short Bio
Dr. Reza Etemad-Sajadi arrived at EHL in 2010. Before that, between 2000 and 2004, he earned a bachelor’s and master’s degree (Computer Sciences) from EPFL. In 2008, he obtained his PhD in Management – graduating Summa cum laude – from the University of Neuchatel. The same year he obtained the Credit Suisse Award for Best Teaching. At several times, he was nominated for the EHL Research Award and in 2013, he obtained this award. In 2017, he was nominated Associate Professor and in 2019 he was nominated Associate Dean for Faculty Affairs. In 2021, he was nominated Associate Dean for Research & Innovation at EHL.
His field can be enumerated according to the following keywords: CRM, Digital Transformation, AI, Customer Experience, Human-Machine Interaction, Services Marketing, and International Strategy Management. As author of several publications in journals such as “Computers in Human Behavior”, his research interest is in computer science from a strategic and customer/user perspective. The research niche that he is developing for the future is centered on an ethical digital transformation, AI and human-machine interaction as applied to different industries. Since starting at EHL, he has raised half a million Swiss francs in funds linked to several research projects (such as Innosuisse/CTI, Hes-so, private funds such as LHC, etc.).
Publications in Peer-Reviewed Journals
Etemad-Sajadi, R., & Sturman, M. C. (Forthcoming). How to Increase the Customer Experience by the Usage of Remote Control Robot Concierge Solutions. International Journal of Social Robotics. https://doi.org/10.1007/s12369-021-00800-x
Etemad-Sajadi, R., Soussan, A., & Schöpfer, T. (Forthcoming). How Ethical Issues Raised by Human-Robot Interaction can Impact the Intention to use the Robot?. International Journal of Social Robotics. https://link.springer.com/article/10.1007%2Fs12369-021-00857-8.
Etemad-Sajadi, R., & Gomes Dos Santos, G. (2021). The impact of connected health technologies on the quality of service delivered by home care companies: Focus on trust and social presence. Health Marketing Quarterly, 1-10. https://doi.org/10.1080/07359683.2020.1763096
Etemad-Sajadi, R., & Gomes Dos Santos, G. (2019). Senior citizens’ acceptance of connected health technologies in their homes. International Journal of Health Care Quality Assurance, 32(8), 1162-1174. https://doi.org/10.1108/IJHCQA-10-2018-0240
Etemad-Sajadi, R., & Bohrer, L. (2019). The impact of service recovery output/process on customer satisfaction and loyalty: The case of the airline industry. Tourism and Hospitality Research, 19(2), 259-266. https://doi.org/10.1177%2F1467358417743080
Etemad-Sajadi, E. (2018). Are customers ready to accept revenue management practices in the restaurant industry? International Journal of Quality & Reliability Management, 35(4), 846-856. https://doi.org/10.1108/IJQRM-01-2017-0007
Etemad-Sajadi, R., Way, S. A., & Bohrer, L. (2016). Airline Passenger Loyalty The Distinct Effects of Airline Passenger Perceived Pre-Flight and In-Flight Service Quality. Cornell Hospitality Quarterly, 57(2), 219-225. https://doi.org/10.1177%2F1938965516630622
Etemad-Sajadi, R. (2016). The impact of online real-time interactivity on patronage intention: The use of avatars. Computers in Human Behavior, 61, 227-232. https://doi.org/10.1016/j.chb.2016.03.045
Etemad-Sajadi, R. (2015). The impact of service tradability on the choice of entry mode: The case of computer-related service firms. The TQM Journal, 47(1), 79-93. https://doi.org/10.1108/TQM-12-2013-0138
Etemad-Sajadi, R., & Ghachem L. (2015). The impact of hedonic and utilitarian value of online avatars on e-service quality. Computers in Human Behavior, 52, 81-86. https://doi.org/10.1016/j.chb.2015.05.048
Bezençon, V., & Etemad-Sajadi., R. (2015). The effect of a sustainable label portfolio on consumer perception of ethicality and retail patronage. International Journal of Retail & Distribution Management, 43(4), 314-328. https://doi.org/10.1108/IJRDM-03-2014-0035
Etemad-Sajadi, R. (2014). The influence of a virtual agent on web-users’ desire to visit the company: The case of restaurant’s website. International Journal of Quality and Reliability Management, 31(4), 419-434. https://doi.org/10.1108/IJQRM-05-2013-0077
Etemad-Sajadi, R., & Rizzuto, D. (2013). The antecedents of consumer satisfaction and loyalty in fast food industry: a cross-national comparison between Chinese and Swiss consumers. International Journal of Quality and Reliability Management, 30(7), 780-798. https://doi.org/10.1108/IJQRM-May-2012-0069
Etemad-Sajadi, R., & Bezençon, V. (2012). What drives international performance? Insights from computer-related service firms. JCC: The Business and Economics Research Journal, 5(2), 259-273.
Funded Research Projects
Etemad-Sajadi R., Project: Human-Robot Interaction in a service delivery context, Date: 01.12.2019 to 31.05.2021, External fundraising: HES-SO.
Etemad-Sajadi, R., Project: Avatar: Remote control 360, Date: 01.04.2017 to 01.04.2019, External Fundraising: INNOSUISSE / CTI.
Etemad-Sajadi, R., Project: Bringing hospitality inside seniors' smart homes, Date: 01.09.2016 to 28.02.2018, External Fundraising: HES-SO.
Awards
Award for Best Researcher EHL (2013)
The article “What drives international performance? Insights from computer-related service firms” published in JCC: The Business and Economics Research Journal, received an honorary award (2012)
Credit Suisse Award for Best Teaching, University of Neuchâtel (2008)