Courses and Modules Taught
Area(s) of Expertise
Meng-Mei Maggie Chen, PhD, is an Assistant Professor of Marketing at EHL teaching hotel distribution strategy, online consumer behavior, marketing strategy and digital marketing courses. Before entering higher education, Maggie held positions in various tourism sectors, ranging from hotels to casinos, travel agencies, and consulting.
She has worked in Taiwan, the U.S., Puerto Rico, and Switzerland and she leverages her cross-cultural sense and sensitivity in her work and research. Maggie's research includes hotel channel management, distribution channel marketing, customer decision making process, and consumer behavior. Recently, she completed a Swiss governmental agency research project which focuses on optimizing channel management for SME hotels in Switzerland.
Publications in Peer-Reviewed Journals
Zizka, L., & Chen, M.-M. (Forthcoming). “Sanitary measures, social distancing, safety”: The evolution of Swiss hoteliers’ Covid-19 communication through three snapshots. Tourism and Hospitality Research.
Cardoso, L., Chen, M.-M., Araújo, A., de Almeida, G.G.F., Dias, F., & Moutinho, L. (2022). Accessing Neuromarketing Scientific Performance: Research Gaps and Emerging Topics. Behavioral Sciences, 12(2), 55.
Chen, M. M., Zizka, L., Girardin, F., & Zhang, E. R. (2021). Explaining viewer affect with imagery diagnosis model. Tourism Management Perspectives, 38, 100814. https://doi.org/10.1016/j.tmp.2021.100814
Chen, M. M., & Murphy, H. C. (2018). Hotel school alumni’s intentions to use communication channels-a cross-generational comparison study. Journal of Teaching in Travel & Tourism, 18(3), 202-216. https://doi.org/10.1080/15313220.2018.1431590
Chen, M. M. (2018). Exploring Alumni’s Intention to Engage in Nonmonetary Activities: A Cross-Generational Comparison Study. Journal of Hospitality & Tourism Education, 30(2), 109-117. https://doi.org/10.1080/10963758.2018.1437350
Chen, M. M. (2018). Students’ perceptions of the educational usage of a Facebook group. Journal of Teaching in Travel and Tourism, 18(4), 315-331. https://doi.org/10.1080/15313220.2018.1434448
Murphy, H. C., & Chen, M.M. (2016). Online Information Sources Used in Hotel Bookings: Examining Relevance and Recall. Journal of Travel Research, 55(4), 523-536. https://doi.org/10.1177%2F0047287514559033
Murphy, H. C., Chen, M.M., & Cossutta, M. (2016). An investigation of multiple devices and information sources used in the hotel booking process. Tourism Management, 52, 44-51. https://doi.org/10.1016/j.tourman.2015.06.004
Murphy, H. C., & Chen, M.M. (2016). Is Social Good Replacing Loyalty? Hotel Executive, 22.
Chen, M. M., Murphy, H. C., & Knecht, S. (2016). An Importance Performance Analysis of smartphone applications for hotel chains. Journal of Hospitality and Tourism Management, 12 (29), 69-79. https://doi.org/10.1016/j.jhtm.2016.05.001
Chen, M. M., & Jones, P. (2011). Factors determining hotel selection: online behavior by leisure travellers. Tourism and Hospitality Research, 11(1), 83-95. https://doi.org/10.1057%2Fthr.2010.20
Funded Research Projects
Chen, M. M. & Zizka, L., Project: Destination Image: What drives potential tourists` intention to come to Switzerland? Date: 01.01.2019 to 30.06.2020, External fundraising: HES-SO.
CHME Conference 2010 Best paper award: Factors determining hotel selection: online behavior by leisure travellers. CHME conference, Surrey, UK.