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Dr Inès Blal

Dr Inès Blal


PhD in Strategic Management for the Hospitality Industry, Pamplin Business School, Virginia Polytechnic and State University, Blacksburg, USA
Master's Degree in Hospitality Management, Ecole hôtelière de Lausanne


Executive Dean, Managing Director

Area(s) of Expertise

Asset-light strategies
Determinants of performance of lodging corporations
Education management
Expansion strategies for hospitality companies
Strategic management for the hospitality industry

Short Bio

Dr Ines Blal is the Executive Dean and Managing Director of the Ecole hôtelière de Lausanne. Ines' research and consulting works focus on the asset light model, the execution of expansion strategies, the financing possibilities for small and medium hotels, and the effect of distribution choices on sales performance. Ines publishes in the leading hospitality journals, collaborates with executives and presents at industry conferences.

During her eleven years of experience in research and teaching strategic management for the hospitality industry, she designed and taught undergraduate, graduate, and executive courses and managed multiple applied research and consulting projects for the hotel industry. During her current position as Managing Director of EHL HE&A, she deploys an expertise in the management of education, curriculum development, digitalization of education, implementation of innovative teaching practices, academic governance, and program accreditation.

Publications in Peer-Reviewed Journals

Das, P., Freybote, J., & Blal, I. (2020). The Importance of Micro-Location for Pricing Real Estate Assets: The Case of Hotels. Journal of Real Estate Portfolio Management. https://doi.org/10.1080/10835547.2020.1833612

Poretti, C., & Blal, I. (2020). The asset-light strategies and the dividend puzzle: International evidence from the hospitality industry. International Journal of Hospitality Management, 91, 102639. https://doi.org/10.1016/j.ijhm.2020.102639

Blal, I., & Bianchi, G. (2019). The asset light model: A blind spot in hospitality research. International Journal of Hospitality Management, 76PA, 39-42. https://doi.org/10.1016/j.ijhm.2018.02.021
Heo, C., Blal, I., & Choi, M. (2019). What is happening in Paris? Airbnb, hotels, and the Parisian market: A case study. Tourism Management, 70, 78-88. https://doi.org/10.1016/j.tourman.2018.04.003

Blal, I. Singal, M., & Templin, J. (2018). Airbnb’s effect on hotel sales growth. International Journal of Hospitality Management, 73, 85-92. https://doi.org/10.1016/j.ijhm.2018.02.006

Blal, I., & Sturman, M. (2014). The differential effects of the quality and quantity of online reviews on hotel room sales. Cornell Hospitality Quarterly, 55(4), 365-375. https://doi.org/10.1177%2F1938965514533419

Blal, I., & Graf, N. (2013). The discount effect of non-normative physical characteristics on the price of lodging properties. International Journal of Hospitality Management, 34, 413-422. https://doi.org/10.1016/j.ijhm.2012.12.003

Blal, I. (2011). The role of middle management in the execution of expansion strategies: The case of developers' selection of hotel projects. International Journal of Hospitality Management, 30(2), 272-282. https://doi.org/10.1016/j.ijhm.2010.09.007


Michael D. Olsen Outstanding Alumnus Award (2018)
EHL Researcher of the Year (2013)
Winner of the Outstanding Doctoral Research Award in the Hospitality Management (2009)