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Dr Inès Blal

Inès Blal , PhD


PhD in Strategic Management for the Hospitality Industry, Pamplin Business School, Virginia Polytechnic and State University, Blacksburg, USA
Master's Degree in Hospitality Management, EHL


Dean of Undergraduate School,
MD & Co-director of EHL Institute of Nutrition R&D

Teaching Location(s)

EHL Campus Lausanne

Teaching Subject(s)

Corporate strategy
Hospitality for Social change

Area(s) of Expertise

Asset-light strategies
Determinants of performance of lodging corporations
Strategic management for the hospitality industry

Short Bio

Dr Ines Blal is the Executive Dean and Managing Director of the EHL. Ines' research and consulting works focus on the asset light model, the execution of expansion strategies, the financing possibilities for small and medium hotels, and the effect of distribution choices on sales performance. Ines publishes in the leading hospitality journals, collaborates with executives and presents at industry conferences.

During her eleven years of experience in research and teaching strategic management for the hospitality industry, she designed and taught undergraduate, graduate, and executive courses and managed multiple applied research and consulting projects for the hotel industry. During her current position as Managing Director of EHL HE&A, she deploys an expertise in the management of education, curriculum development, digitalization of education, implementation of innovative teaching practices, academic governance, and program accreditation.

Publications in Peer-Reviewed Journals

Girardin, F., Blal, I., & Lunardo, R. (Forthcoming). The role of brand authenticity for higher education institutions. Journal of Marketing for Higher Education.

Lussi, S., Masset, P., Weisskopf, J.-P., & Blal, I. (2023). Cross-dimensional measures of asset lightness and fee orientation in lodging groups. International Journal of Hospitality Management, 109, 103391.

Völker, J., Blal, I. & Mortillaro, M. (2023). Emotional intelligence matters in hospitality education: contributions of emotional intelligence, fluid ability, and personality to hospitality grades. Frontiers in Psychology, 14, 1148863.

Das, P., Freybote, J., & Blal, I. (2020). The Importance of Micro-Location for Pricing Real Estate Assets: The Case of Hotels. Journal of Real Estate Portfolio Management.

Poretti, C., & Blal, I. (2020). The asset-light strategies and the dividend puzzle: International evidence from the hospitality industry. International Journal of Hospitality Management, 91, 102639.

Blal, I., & Bianchi, G. (2019). The asset light model: A blind spot in hospitality research. International Journal of Hospitality Management, 76PA, 39-42.
Heo, C., Blal, I., & Choi, M. (2019). What is happening in Paris? Airbnb, hotels, and the Parisian market: A case study. Tourism Management, 70, 78-88.

Blal, I. Singal, M., & Templin, J. (2018). Airbnb’s effect on hotel sales growth. International Journal of Hospitality Management, 73, 85-92.

Blal, I., & Sturman, M. (2014). The differential effects of the quality and quantity of online reviews on hotel room sales. Cornell Hospitality Quarterly, 55(4), 365-375.

Blal, I., & Graf, N. (2013). The discount effect of non-normative physical characteristics on the price of lodging properties. International Journal of Hospitality Management, 34, 413-422.

Blal, I. (2011). The role of middle management in the execution of expansion strategies: The case of developers' selection of hotel projects. International Journal of Hospitality Management, 30(2), 272-282.


Michael D. Olsen Outstanding Alumnus Award (2018)
EHL Researcher of the Year (2013)
Winner of the Outstanding Doctoral Research Award in the Hospitality Management (2009)