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Dr Laura Zizka

Dr Laura Zizka


PhD in Management, Walden University
MA in Technical and Professional Writing Specialization, Northern Arizona University
BA in French and Sociology, Xavier University


Assistant Professor

Teaching Subject(s)

Academic Integrity
Academic Writing
Academic Writing, Research and Integrity
Crisis Communication
Crisis Communication Management
Crisis / Strategic Communication

Area(s) of Expertise

Corporate social responsibility
Higher education (hospitality and STEM)
Sustainability actions, initiatives, and reporting

Short Bio

With more than 20 years of international teaching experience, Laura has been a faculty member at EHL since 2002. As an Assistant Professor, she teaches Business Communication, Academic Writing, and Crisis/Strategic Communication to undergraduate and graduate students as well as coaching Student Business Projects and undergraduate theses. Since 2017, Dr. Zizka has begun teaching similar courses online in the Blended MBA (EHL). Her teaching philosophy revolves around lifelong learning, application of transferable ‘soft’ skills, and positive social change.

Dr. Zizka also serves on the Academic Board and is a Peer Pedagogical Coach. She animates seminars and workshops with students and staff such as 'Writing Digital Scripts', ‘Happiness 24/7’, 'APA Referencing', 'Writing on a Graduate Level', and 'Writing Literature Reviews' amongst others. Dr. Zizka is a member of the Swiss Faculty Development Network (SFDN), British Academy of Management (BAM), and Academy of Management (AOM). She has presented papers in international conferences and serves as a reviewer for several prestigious academic journals

Publications in Peer-Reviewed Journals

Zizka, L., & Stirnimann, A. (Forthcoming). Waste not, want not: Managerial attitudes towards mitigating food waste in the Swiss-German restaurant industry. Journal of Foodservice Business Research. https://doi.org/10.1080/15378020.2021.1942749
Zizka, L., & Scheiwiller, S. (Forthcoming). Strategic responses by European airlines to the Covid-19 pandemic: A soft landing or a turbulent ride? Journal of Air Transport Management. https://doi.org/10.1016/j.jairtraman.2021.102103
Chen, M. M., Zizka, L., Girardin, F., & Zhang, E. R. (2021). Explaining viewer affect with imagery diagnosis model. Tourism Management Perspectives, 38, 100814. https://doi.org/10.1016/j.tmp.2021.100814
Zizka, L. (Forthcoming). Sustainability in Top Hospitality/Leisure Management Programs: Teaching for a Sustainable Future? Journal of Hospitality & Tourism Education. https://doi.org/10.1080/10963758.2020.1868316
Zizka, L., & Probst, G. (Forthcoming). Teaching during COVD-19: faculty members’ perceptions during and after an “exceptional” semester. Journal of International Education in Business. https://doi.org/10.1108/JIEB-12-2020-0099
Martin-Rios, C., Zizka, L., Varga, P. & Pasamar, S. (Forthcoming). KITRO: technology solutions to reduce food waste in Asia-Pacific hospitality and restaurants, Asia Pacific Journal of Tourism Research, DOI: 10.1080/10941665.2020.1773513

Zizka, L., & Varga, P. (Forthcoming). Teaching Sustainability in Higher Education Institutions Assessing Hospitality Student’s Sustainability Literacy. Journal of Hospitality & Tourism Education, 1-16. https://doi.org/10.1080/10963758.2020.1726771

Zizka, L., Doreen M. McGunagle, D-M, Clark, P-J. (Forthcoming). Sustainability in science, technology, engineering and mathematics (STEM) programs: Authentic engagement through a community-based approach. Journal of Cleaner Production.

Terrier, L., Varga, P. Scaroni, A., & Zizka, L. (2020). To go or not to go, that is the question: Using social influence to reduce hot beverage cup waste, Journal of Foodservice Business Research, 23 (4), 350-357. https://doi.org/10.1080/15378020.2020.1768041

McGunagle, D., & Zizka, L. (2020). Employability skills for 21st-century STEM students: the employers' perspective. Higher Education, Skills and Work-Based Learning, 10 (3), 591-606. https://doi.org/10.1108/HESWBL-10-2019-0148

Plews, R., & Zizka, L. (2020). Hospitality Faculty Member Perceptions of the Role of Faculty Development for Their Teaching. Journal of Hospitality and Tourism Education, 32(1), 55-61. https://doi.org/10.1080/10963758.2019.1654885

Worwag, S., Varga, P., & Zizka, L. (2019). Tourists’ Ethical Concern for Dumbo: Elephant Tourism in Thailand. Journal of Travel, Tourism and Recreation, 1(2), 17-27.

Zizka, L., McGunagle, D., & Clark, P. (2019). Sustainability in STEM Higher Education: Making Social Change Together. Journal of Higher Education Theory and Practice, 18(7), 121-132. https://doi.org/10.33423/jhetp.v18i7.269

McGunagle, D., & Zizka, L. (2018). Meeting Real World Demands of the Global Economy: An Eployer's Perspective. Journal of Aviation/Aerospace Education & Research, 27(2), 59-76. https://doi.org/10.15394/jaaer.2018.1738

Zizka, L. (2018). Hospitality Students’ Perceptions of Ethics, Corporate Social Responsibility, and Sustainability. The International Journal of Learning in Higher Education, 24(4), 1-12. https://doi.org/10.1080/15313220.2017.1399497

Zizka, L. (2017). The (mis)use of social media to communicate CSR in hospitality: Increasing stakeholders' (dis)engagement through social media. Journal of Hospitality and Tourism Technology, 8(1), 73-86. https://doi.org/10.1108/JHTT-07-2016-0037

Zizka, L. (2017). Corporate Reputation Rankings 2016: And the Winner is? Advances in Economics and Business, 5(3), 137-154. DOI:10.13189/aeb.2017.050303

Zizka, L. (2017). Student perceptions of ethics, CSR, and sustainability (ECSRS) in hospitality management education. Journal of Teaching in Travel & Tourism, 17(4), 254-268. https://doi.org/10.1080/15313220.2017.1399497

Zizka, L. (2017). From Campfire to Classroom: An Application of Talking Circles and Storytelling in Hospitality Management Education. Journal of Hospitality &Tourism Education, 29(1), 44-50. https://doi.org/10.1080/10963758.2016.1266944

McGunagle, D. M., Button, D., & Zizka, L. (2016). The impact of corporate social responsibility communication on corporate reputation. I-Manager’s Journal of Management, 10(4), 37-44.

Zizka, L. (2016). Digital natives and perceived technology skills: Bridging the digital divide between natives. Journal of Communication and Media Studies, 1(3), 15-23. https://doi.org/10.18848/2470-9247/CGP/v01i03/15-23

Stierand, M., & Zizka, L. (2015). Reflecting on hospitality management education through a practice lens, Quality Assurance in Education, 23(4), 353-363. https://doi.org/10.1108/QAE-04-2015-0013

Funded Research Projects

Chen, M. M. & Zizka, L., Project: Destination Image: What drives potential tourists` intention to come to Switzerland? Date: 01.01.2019 to 30.06.2020, External fundraising: HES-SO.


Received Best Developmental Paper Award at the BAM conference 2016 in the category of ‘Research Methodology’ (co-authored with Dr. Viktor Dorfler and Dr. Marc B. Stierand) with the paper entitled “Reflecting on Becoming: The Role of Savoir, Savoir-Faire, and Savoir-Être”