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Dr Laura Zizka

Dr Laura Zizka


PhD in Management, Walden University
MA in Technical and Professional Writing Specialization, Northern Arizona University
BA in French and Sociology, Xavier University


Assistant Professor

Teaching Subject(s)

Academic Integrity
Academic Writing
Academic Writing, Research and Integrity
Crisis Communication
Crisis Communication Management
Crisis / Strategic Communication

Area of expertise

Corporate Social Responsibility
Higher education (hospitality and STEM)
Sustainability actions, initiatives, and reporting

Short Bio

With more than 20 years of international teaching experience, Laura has been a faculty member at EHL since 2002. As an Assistant Professor, she teaches Business Communication, Academic Writing, and Crisis/Strategic Communication to undergraduate and graduate students as well as coaching Student Business Projects and undergraduate theses. Since 2017, Dr. Zizka has begun teaching similar courses online in the Blended MBA (EHL). Her teaching philosophy revolves around lifelong learning, application of transferable ‘soft’ skills, and positive social change.

Dr. Zizka also serves on the Academic Board and is a Peer Pedagogical Coach. She animates seminars and workshops with students and staff such as 'Writing Digital Scripts', ‘Happiness 24/7’, 'APA Referencing', 'Writing on a Graduate Level', and 'Writing Literature Reviews' amongst others. Dr. Zizka is a member of the Swiss Faculty Development Network (SFDN), British Academy of Management (BAM), and Academy of Management (AOM). She has presented papers in international conferences and serves as a reviewer for several prestigious academic journals


Martin-Rios, C., Zizka, L., Varga, P. & Pasamar, S. (Forthcoming). KITRO: technology solutions to reduce food waste in Asia-Pacific hospitality and restaurants, Asia Pacific Journal of Tourism Research, DOI: 10.1080/10941665.2020.1773513
Zizka, L., & Varga, P. (Forthcoming). Teaching Sustainability in Higher Education Institutions Assessing Hospitality Student’s Sustainability Literacy. Journal of Hospitality & Tourism Education, 1-16. https://doi.org/10.1080/10963758.2020.1726771
Zizka, L., Doreen M. McGunagle, D-M, Clark, P-J. (Forthcoming). Sustainability in science, technology, engineering and mathematics (STEM) programs: Authentic engagement through a community-based approach. Journal of Cleaner Production.
Terrier, L., Varga, P. Scaroni, A., & Zizka, L. (2020). To go or not to go, that is the question: Using social influence to reduce hot beverage cup waste, Journal of Foodservice Business Research, 23 (4), 350-357. https://doi.org/10.1080/15378020.2020.1768041
McGunagle, D., & Zizka, L. (2020). Employability skills for 21st-century STEM students: the employers' perspective. Higher Education, Skills and Work-Based Learning, 10 (3), 591-606. https://doi.org/10.1108/HESWBL-10-2019-0148
Plews, R., & Zizka, L. (2020). Hospitality Faculty Member Perceptions of the Role of Faculty Development for Their Teaching. Journal of Hospitality and Tourism Education, 32(1), 55-61. https://doi.org/10.1080/10963758.2019.1654885
Worwag, S., Varga, P., & Zizka, L. (2019). Tourists’ Ethical Concern for Dumbo: Elephant Tourism in Thailand. Journal of Travel, Tourism and Recreation, 1(2), 17-27.
Zizka, L., McGunagle, D., & Clark, P. (2019). Sustainability in STEM Higher Education: Making Social Change Together. Journal of Higher Education Theory and Practice, 18(7), 121-132. https://doi.org/10.33423/jhetp.v18i7.269
McGunagle, D., & Zizka, L. (2018). Meeting Real World Demands of the Global Economy: An Eployer's Perspective. Journal of Aviation/Aerospace Education & Research, 27(2), 59-76. https://doi.org/10.15394/jaaer.2018.1738
Zizka, L. (2018). Hospitality Students’ Perceptions of Ethics, Corporate Social Responsibility, and Sustainability. The International Journal of Learning in Higher Education, 24(4), 1-12. https://doi.org/10.1080/15313220.2017.1399497
Zizka, L. (2017). The (mis)use of social media to communicate CSR in hospitality: Increasing stakeholders' (dis)engagement through social media. Journal of Hospitality and Tourism Technology, 8(1), 73-86. https://doi.org/10.1108/JHTT-07-2016-0037
Zizka, L. (2017). Corporate Reputation Rankings 2016: And the Winner is? Advances in Economics and Business, 5(3), 137-154. DOI:10.13189/aeb.2017.050303
Zizka, L. (2017). Student perceptions of ethics, CSR, and sustainability (ECSRS) in hospitality management education. Journal of Teaching in Travel & Tourism, 17(4), 254-268. https://doi.org/10.1080/15313220.2017.1399497
Zizka, L. (2017). From Campfire to Classroom: An Application of Talking Circles and Storytelling in Hospitality Management Education. Journal of Hospitality &Tourism Education, 29(1), 44-50. https://doi.org/10.1080/10963758.2016.1266944
Zizka, L., & McGunagle, D. M. (2017). Sustainability: Exploring Gaps in Higher Education. Proceedings of the BAM 2016: 31st Annual Conference of the British Academy of Management, Warwick Business School, Coventry, UK.
Dörfler, V., Stierand, M., & Zizka, L. (2017). Studying Reflecting on Becoming: Some Philosophical Reference Points. Proceedings of the BAM 2016: 31st Annual Conference of the British Academy of Management, Warwick Business School, Coventry, UK.
McGunagle, D. M., Button, D., & Zizka, L. (2016). The impact of corporate social responsibility communication on corporate reputation. I-Manager’s Journal of Management, 10(4), 37-44.
Zizka, L. (2016). Digital natives and perceived technology skills: Bridging the digital divide between natives. Journal of Communication and Media Studies, 1(3), 15-23. https://doi.org/10.18848/2470-9247/CGP/v01i03/15-23
Stierand, M., & Zizka, L. (2015). Reflecting on hospitality management education through a practice lens, Quality Assurance in Education, 23(4), 353-363. https://doi.org/10.1108/QAE-04-2015-0013


Received Best Developmental Paper Award at the BAM conference 2016 in the category of ‘Research Methodology’ (co-authored with Dr. Viktor Dorfler and Dr. Marc B. Stierand) with the paper entitled “Reflecting on Becoming: The Role of Savoir, Savoir-Faire, and Savoir-Être”

Research Portals