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Dr Jie Yu Kerguignas

Jie Yu Kerguignas , PhD

Qualification(s)

PhD in Marketing and Management, University of Paris Dauphine

Function

Assistant Professor

Teaching Location(s)

EHL Campus Lausanne

Area(s) of Expertise

Service Marketing
Digital Marketing
Marketing & Communication

Short Bio

Dr. Jie YU KERGUIGNAS is Adjunt Professor in Marketing at Ecole Hoteliere de Lausanne. She has taught many MBA and Masterclasses on digital marketing and marketing strategy at diverse universities. She has published several research articles in leading journals including the Journal of Services Marketing, and her publishing has been regularly presented in internationally renowned conferences. She is also a reviewer for a few outstanding academic conferences, and a member of the American Marketing Association as well as the Association Française du Marketing. Her general area of expertise is in services marketing. Her recently specific research interest is in understanding and resolving the tensions embedded in the service encounter to improve service performance. Prior to her academic career, Dr. YU KERGUIGNAS held senior digital marketing roles in many international companies.

Publications in Peer-Reviewed Journals

Furrer, O., Kerguignas, J.Y., Delcourt, C. and Gremler, D.D. (2020), “Twenty-seven years of service research: a literature review and research agenda”, Journal of Services Marketing, Vol. 34 No. 3, pp. 299-316.
Furrer, O., Yu Kerguignas, J. and Landry, M. (2021), "Customer captivity, negative word of mouth and well-being: a mixed-methods study", Journal of Services Marketing, Vol. 35 No. 6, pp. 755-773.