
Mr Alain Najar
Senior Lecturer
Expertise
- Customer experience
- Food and beverage management
- Marketing
- Mystery shopper
- Quality and service design
- Service operations management
Biography
Alain Najar, EHL alumnus, is a Senior Lecturer at the EHL with a HES-SO teaching certification and is delivering courses in food and beverage management and service quality and design.Before joining EHL as a lecturer 28 years ago, he travelled around the world for 13 years working for major international hotel chains including Hilton (10 years), Sheraton (2 years) and Accor (1 year) in various countries such as Kuwait, Dubai, Madagascar, Syria, and Egypt.
His areas of expertise include food & beverage management, cost control, quality and service design and customer experience. He is a certified EFQM (European Foundation of Quality Management) assessor. Besides his full-time teaching activity, Alain regularly facilitates executive education programs around the world at different levels for EHL Advisory Services. He also writes short articles and in October 2008 received the “Best Article by a Consultant Member” award, by FCSI (Foodservice Consultant Society International) for his article “Service and Disservice”. In his capacity as consultant, in 2008 he participated to the opening of a hotel in Romania.
Awards
Certified Hospitality Educator, American Hotel & Lodging Educational Institute
European Foundation of Quality Management Assessor
Best Article by a Consultant Member award, by the Foodservice Consultant Society International, for the article 'Service and Disservice'
Education
Certification in quality management - Brighton School of Business and Management
Courses Taught
• Conception et qualité de service
• Service quality and design
Teaching Location