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Mrs Laura Hubschmid

Laura Hubschmid

Qualification(s)

Translator's Degree, Dolmetscherschule Zürich

Function

Lecturer

Teaching Location(s)

EHL Campus Lausanne

Teaching Subject(s)

German Beginner (A1)
German Beginner (A2)
German Intermediate (B1)

Area(s) of Expertise

Language teaching
Pedagogy
Multicultural teaching environment
Interactivity
Motivation

Short Bio

Mrs Laura Hubschmid is a lecturer teaching German at EHL’s BoSC-program. She holds a translator’s degree from Dolmetscherschule Zürich. A part from German, Laura speaks English, French and Italian.

Prior to joining EHL, in 2014 she worked in an international consulting company and taught German in various national and international companies and private schools.


She believes that her students learn best in a caring and joyful environment where they are actively engaged throughout the whole learning process with context-specific learning experiences that are directly applicable to real-life-situations. She is also a member of the Writing Center team.

Publications in Peer-Reviewed Journals

Bianchi, G., & Heo, C. (Forthcoming). A Bayesian statistics approach to hospitality research. Current Issues in Method and Practice. https://www.tandfonline.com/doi/full/10.1080/13683500.2021.1896486

Poretti, C., & Heo, C. Y. (Forthcoming). Asset-light strategies and stock market reactions to COVID-19’s pandemic announcement: The case of hospitality firms. Tourism Economics. https://doi.org/10.1177/13548166211005198

Xie, K., Heo, C., & Mao. Z. (2021). Do professional hosts matter? Evidence from multi-listing and full-time hosts in Airbnb. Journal of Hospitality and Tourism Management, 47, 413-421. https://doi.org/10.1016/j.jhtm.2021.04.016

Bianchi, G., & Heo, C. (Forthcoming). A Bayesian statistics approach to hospitality research. Current Issues in Method and Practice. https://doi.org/10.1080/13683500.2021.1896486

Blengini, I., & Heo, C. (2020). How do hotels adapt their pricing strategies to macroeconomics factors? International Journal of Hospitality Management, vol. 88, 102522. https://doi.org/10.1016/j.ijhm.2020.102522

Heo, C. Y., & Blengini, I. (2020). 3rd Revenue Management & Pricing in Services Conference (2019 RevME Europe). Journal of Revenue Pricing Management, 19, 140-143. https://doi.org/10.1057/s41272-020-00233-7

Xie, K.L., Kwok, L., & Heo, C. (2020). Are Neighbors Friends or Foes? Assessing Airbnb Listings’ Agglomeration Effect in New York City. Cornell Hospitality Quaterly, 61(2), 128-141. https://doi.org/10.1177%2F1938965519890578

Heo, C. Y., Blal, I., & Choi, M. (2019). What is happening in Paris? Airbnb, hotels, and Parisian. Tourism Management, 70, 78-88. https://doi.org/10.1016/j.tourman.2018.04.003

Kim, B., Kim, S. S., Heo, C. Y., & King, B. (2019). Luxurious or economical? An identification of tourists’ preferred hotel attributes using best-worst scaling (BWS). Journal of Vacation Marketing, 25(2), 162-175. https://doi.org/10.1177%2F1356766718757789

Kim, B., Kim, S. S., & Heo, C. Y. (2019). Consequences of customer dissatisfaction in upscale and budget hotels: focusing on dissatisfied customers’ attitude toward a hotel. International Journal of Hospitality & Tourism Administration, 20(1), 15-46. https://doi.org/10.1080/15256480.2017.1359728

Heo, C., & Blengini, I. (2019). A macroeconomic perspective on Airbnb’s global presence. International Journal of Hospitality Management, 78, 47-49. https://doi.org/10.1016/j.ijhm.2018.11.013

Choi, M., Law, R., & Heo, C. Y. (2018). An investigation of the perceived value of shopping tourism. Journal of Travel Research, 57(7), 962–980. https://doi.org/10.1177%2F0047287517726170

Heo, C. Y., Kim, S. S., & Kim, B. (2018). Investigating the impact of relationship quality during internship on Millennials’ career decisions and gender differences. Journal of Hospitality and Tourism Education, 30(2), 71-84. https://doi.org/10.1080/10963758.2018.1436969

Heo, C. Y. (2017). New performance indicators for restaurant revenue management: ProPASH and ProPASM. International Journal of Hospitality Management, 61, 1-3. https://doi.org/10.1016/j.ijhm.2016.10.005

Qu, X., Heo, C. Y., & Lee, S. (2017). How do consumers’ perceptions differ across dimensions of corporate social responsibility and hotel types? Journal of Travel & Tourism Marketing, 34(5), 694-707. https://doi.org/10.1080/10548408.2016.1232671

Kim, B., Kim, S. S., & Heo, C. Y. (2016). Analysis of satisfiers and dissatisfiers in online hotel reviews on social media. International Journal of Contemporary Hospitality Management, 28(9), 1915-1936. https://doi.org/10.1108/IJCHM-04-2015-0177

Heo, C. Y. (2016). Sharing economy and prospects in tourism research. Annals of Tourism Research, 58, 156–170. https://doi.org/10.1016/j.annals.2016.02.002

Heo, C. Y. (2016). Exploring group-buying platforms for restaurant revenue management. International Journal of Hospitality Management, 52, 154–159. https://doi.org/10.1016/j.ijhm.2015.07.009

Choi, M. J., Law, R., & Heo, C. Y. (2016). Shopping destinations and trust – Tourist Attitudes: Scale development and validation. Tourism management, 54, 490-501. https://doi.org/10.1016/j.tourman.2016.01.005

Masiero, L., Pan, B., & Heo, C. Y. (2016). Asymmetric preference in hotel room choice and implications on revenue management. International Journal of Hospitality Management, 56, 18-27. https://doi.org/10.1016/j.ijhm.2016.03.009

Choi, M., Heo, C. Y., & Law, R. (2016). Progress in shopping tourism. Journal of Travel & Tourism Marketing, 33, 1-24. https://doi.org/10.1080/10548408.2014.969393

Heo, C. Y., & Lee, S. (2016). Examination of student loyalty in tourism and hospitality programs: A comparison between the United States and Hong Kong. Journal of Hospitality, Leisure, Sport & Tourism Education, 18, 69-80. https://doi.org/10.1016/j.jhlste.2016.03.003

Choi, M., Heo, C. Y., & Law, R. (2016). Developing a typology of Chinese shopping tourists: An application of the Schwartz' model of universal human values. Journal of Travel and Tourism Marketing, 33, 141-161. https://doi.org/10.1080/10548408.2014.997961

Heo, C. Y., & Hyun, S. S. (2015). Do luxury room amenities affect guests' willingness to pay? International Journal of Hospitality Management, 46, 161-168. https://doi.org/10.1016/j.ijhm.2014.10.002

Masiero, L., Heo, C., & Panc, B. (2015). Determining guests’ willingness to pay for hotel room attributes with a discrete choice model. International Journal of Hospitality Management, 49, 117-124. https://doi.org/10.1016/j.ijhm.2015.06.001

Heo, C., Kim, S., & Kim, S. (2015). Assessment of TV Drama/Film Production Towns as a Rural Tourism Growth Engine. Asia Pacific Journal of Tourism Research, 20(7), 730-760. https://doi.org/10.1080/10941665.2014.927378

Wang. X-L., Heo, C-Y., Schwartz, Z., Legohérel, P., & Specklin, F. (2015). Revenue Management: Progress, challenges, and research prospects. Journal of Travel & Tourism Research, 32(7), 797-811. https://doi.org/10.1080/10548408.2015.1063798

Su. M., Heo, C. Y., & Leung, D. (2014). Hotel employees’ perception of the Statutory Minimum Wage Policy in Hong Kong. Asia Pacific Journal of Tourism Research, 19(11), 1306-1326. https://doi.org/10.1080/10941665.2013.852115

Heo, C. Y., Lee, S., Mattila, A., & Clark, H. (2013). Restaurant revenue management: Do perceived scarcity of capacity in a restaurant and price difference matter? International Journal of Hospitality Management, 35, 316-326. https://doi.org/10.1016/j.ijhm.2013.05.007

Kang, K. H., Laura, S., Heo, C. Y., & Lee, S. (2012). Consumers’ willingness to pay for green initiatives of the hotel industry. International Journal of Hospitality Management, 31(2), 564-572. https://doi.org/10.1016/j.ijhm.2011.08.001

Heo, C. Y., & Lee, S. (2011). Influences of consumer characteristics on fairness perceptions of revenue management pricing in the hotel industry. International Journal of Hospitality Management, 30(2), 243-251. https://doi.org/10.1016/j.ijhm.2010.07.002

Lee, S., Koh, Y., & Heo, C. Y. (2011). Internationalization of U.S. publicly traded restaurant companies: Transaction cost economics perspective. Tourism Economics, 17(20), 465-471. https://doi.org/10.5367%2Fte.2011.0041

Heo, C. Y., & Lee, S. (2010). Customers’ perceptions of demand-driven pricing in revenue management context: Comparisons of six tourism and hospitality industries. International Journal of Revenue Management, 4(3/4), 382-402. http://dx.doi.org/10.1504/IJRM.2010.036030

Lee, H., Hyun, S., & Heo, C. Y. (2010). Examining a model of website loyalty formation in the hospitality industry. Journal of Tourism and Leisure Research, 22(4), 483-501.

Hyun, S., & Heo, C. Y. (2010). Word of mouth formation in the chain restaurant industry. Journal of the East Asian Society of Dietary Life, 20(4), 606-618.