Courses and Modules Taught
Area(s) of Expertise
Dr. Nicole Hinrichs is Associate Professor of Strategy and Entrepreneurship and Associate Dean Degree Programs at EHL Hospitality Business School. She is also a member of the faculty of the EMBA at EPFL,Lausanne and a Visting Reader at Imperial College, London. She gained academic experience at Columbia Business School (USA), Wharton Business School (USA), and the Swiss Federal Institute of Technology Zurich, ETH (Switzerland). She received her doctorate summa cum laude from the University of St. Gallen after working for several years as a strategy consultant and in strategic positions in the banking sector. Her research interests focus on the influence of organizational and role identities in the context of strategic decisions that affect transformative change and innovation.
She regularly conducts qualitative research to examine the processes by which managers and employees develop strategies and drive innovation, and how these enable entrepreneurial success. Her research has been widely supported by grants from the Swiss National Science Foundation (SNF) and the HES-SO, has received awards, and has been published in international journals such as the Journal of Management.
Nicole teaches the full range of undergraduate, master's, PhD, and executive-level courses, as well as in online courses, particularly on the topics of transformative change, strategic decision making, and business creation.
Publications in Peer-Reviewed Journals
Hinrichs, N. (2022). The Best of Both Worlds: Experiential Problem-based Learning Approaches in Hospitality Education. Journal of Hospitality & Tourism Education. https://doi.org/10.1080/10963758.2021.1963739
Csaszar, F. A., Heshmati, M., & Hinrichs, N. (2020). External representations in strategic decision making: Understanding strategy’s reliance on visuals, Academy of Management Proceedings, 2020(1), 18233-18239. https://doi.org/10.5465/AMBPP.2020.72
Tempelaar, M., & Hinrichs, N. (2019). Switching hats: The effect of role transition on individual ambidexterity. Journal of Management, 45(4), 1517-1539. https://doi.org/10.1177/0149206317714312
Brusoni, S., & Hinrichs, N. (2014). Reading between the lines: Learning as a process between organizational context and individuals’ proclivities. European Management Journal, 32(1), 147-154. https://doi.org/10.1016/j.emj.2013.04.011
Funded Research Projects
Hinrichs, N & Stierand, M. Project: When the wild mind meets the disciplined eye: Professional identity development at the intersection of institutional logics and creativity, Date: 01.01.2023 to 01.01.2026, External fundraising: SNF
Hinrichs N., Project: Doing well by doing good: Ecosystem strategies for hybrid organizations, Date: 01.09.2019 to 28.02.2021, External Fundraising: HES-SO.
Hinrichs, N., Project: Winds of change: The critical function of role identity management in strategic change, Date: 01.01.2018 to 31.08.2021, External Fundraising: SNF.
Most inspiring track paper Strategic Management Division, EURAM (2021)
STR Division Best Paper Award, Academy of Management (2020)
EHL Teaching Award (2018)