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Dr Nicole Hinrichs

Nicole Hinrichs , PhD


PhD (Dr. oec.) in Business Administration and Management, University of St-Gallen


Associate Dean Degree Programs
Associate Professor Strategy & Entrepreneurship

Teaching Location(s)

EHL Campus Lausanne
EHL Campus (Singapore)

Courses and Modules Taught

• Trends, Innovation and New Business Models
• Trends, Innovation and New Business Models

Teaching Subject(s)

Corporate Strategy
Developing Entrepreneurial Projects
Trends, Innovations and New Business Models

Area(s) of Expertise

Organizational and individual Identity
Transformational change
Micro-foundations of strategy
Organizational hybridity
Organizational ambidexterity

Short Bio

Dr. Nicole Hinrichs is Associate Professor of Strategy and Entrepreneurship and Associate Dean Degree Programs at EHL Hospitality Business School. She is also a member of the faculty of the EMBA at EPFL,Lausanne and a Visting Reader at Imperial College, London. She gained academic experience at Columbia Business School (USA), Wharton Business School (USA), and the Swiss Federal Institute of Technology Zurich, ETH (Switzerland). She received her doctorate summa cum laude from the University of St. Gallen after working for several years as a strategy consultant and in strategic positions in the banking sector. Her research interests focus on the influence of organizational and role identities in the context of strategic decisions that affect transformative change and innovation.

She regularly conducts qualitative research to examine the processes by which managers and employees develop strategies and drive innovation, and how these enable entrepreneurial success. Her research has been widely supported by grants from the Swiss National Science Foundation (SNF) and the HES-SO, has received awards, and has been published in international journals such as the Journal of Management.

Nicole teaches the full range of undergraduate, master's, PhD, and executive-level courses, as well as in online courses, particularly on the topics of transformative change, strategic decision making, and business creation.

Publications in Peer-Reviewed Journals

Hinrichs, N., Stierand, M. & Glaveanu, V. (2023). Food for thought: How curiosity externalization is fostered through organizational identity. Organizational Behavior and Human Decision Processes, 179, 104293.

Hinrichs, N. (2022). The Best of Both Worlds: Experiential Problem-based Learning Approaches in Hospitality Education. Journal of Hospitality & Tourism Education.

Csaszar, F. A., Heshmati, M., & Hinrichs, N. (2020). External representations in strategic decision making: Understanding strategy’s reliance on visuals, Academy of Management Proceedings, 2020(1), 18233-18239.

Tempelaar, M., & Hinrichs, N. (2019). Switching hats: The effect of role transition on individual ambidexterity. Journal of Management, 45(4), 1517-1539.

Brusoni, S., & Hinrichs, N. (2014). Reading between the lines: Learning as a process between organizational context and individuals’ proclivities. European Management Journal, 32(1), 147-154.

Funded Research Projects

Nicole Hinrichs' Projects


Most inspiring track paper Strategic Management Division, EURAM (2021)

STR Division Best Paper Award, Academy of Management (2020)

EHL Teaching Award (2018)