Area(s) of Expertise
Mr Frédéric Girodon is a Lecturer Practical Arts teaching food and beverage service courses in the preparatory year. He joined EHL as a front-of-house assistant in the school’s gourmet restaurant, the Berceau Des Sens. In 2010, he was promoted to service supervisor at La Ferme and in 2011, he became the second in command at the Berceau Des Sens. After graduating from the Ecole Hôtelière de Blois (France) in 1990 where he received a degree in Hospitality Management, he spent two years in London where he worked as a head waiter at Le Pont de la Tour (Tower Bridge) restaurant and The Ivy (Leicester Square) from 1990 to 1992. Frédéric obtained a Brevet Fédéral (Swiss) in July 2014.
His passion for restaurants allowed him to discover other parts of the world, such as New Zealand, where he lived for five years and worked as duty manager in Auckland and Russel, in the Bay of Islands area. He also worked in prestigious hospitality establishments in Switzerland such as the Hotel “Le Montbrillant” in Geneva and the Olympic Museum’s restaurant in Lausanne.
Publications in Peer-Reviewed Journals
Girardin, F., Bezençon, V., & Lunardo, R. (Forthcoming). Dealing with poor online ratings in the hospitality service industry: The mitigating power of corporate social responsibility activities. Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2021.102676
Bezençon, V., Girardin, F., & Lunardo, R. (2020). When does an ethical attribute matter for product evaluation? The role of warm?glow feelings for low?rated products. Psychology & Marketing.
Morhart, F., Malär, L., Guèvremont, A., Girardin, F., & Grohmann, B. (2015). Brand authenticity: An integrative framework and measurement scale. Journal of Consumer Psychology, 25(2), 200-218. https://doi.org/10.1016/j.jcps.2014.11.006
Hellwig, K., Morhart, F., Girardin, F., & Hauser, M. (2015). Exploring Different Types of Sharing: A Proposed Segmentation of the Market for “Sharing” Businesses. Psychology & Marketing, 32(9), 891-906. https://doi.org/10.1002/mar.20825