Journal publications
Cruz, M. and Bivona, E. (Forthcoming). Unlocking potential: collaborative approaches to crisis management and business model innovation for SMEs. European Journal of Innovation Management.
Cruz, M., Hodari, D., & Raub, S. (2024). The impact of management structure on guest satisfaction in chain-affiliated hotels and the moderating influence of chain scale. International Journal of Hospitality Management, 117, 103651.
Raub, S., Cruz, M., Gorka, J., Hodari, D., & Saul, L. (2024). The cruise industry workforce crunch – generational changes in work values of job seekers. Tourism Review, 79(1), 38-53.
Cruz, M., & Beck, N. (2022). All we want is authentic beer: the role of geographic communities and authenticity on breweries’ reactions to competition. British Food Journal, 124(12), 4496-4515.
Bivona, E., & Cruz, M. (2021). Can business model innovation help SMEs in the food and beverage industry to respond to crises? Findings from a Swiss brewery during COVID-19. British food journal, 123(11), 3638-3660.
Cruz, M., Beck, N., & Wezel, F.C. (2018). Grown Local: Community Attachment and Market Entries in the Franconian Beer Industry. Organization Studies, 39(1), 47-72.