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Dr Valentina Clergue

Dr Valentina Clergue

Qualification

PhD in Economics, specialty Management, HEC Lausanne
Master of Science in Consumer and Business Marketing, Stockholm University School of Business

Function

Assistant Professor

Teaching Subject(s)

Operational Marketing in Hospitality Industry
Successful Hotel E-Marketing and Social Media Strategies

Area of expertise

Advertising
Branding
Luxury Marketing
Sustainable Consumption

Short Bio

Valentina Clergue, PhD, is an experienced senior researcher with interests pertaining to branding, advertising, and sustainable consumption, teaching courses in Marketing, Brand Management and E-Marketing at Ecole hôtelière de Lausanne. In addition, she worked in the advertising industry for more than five years. She conducted advertising campaigns for clients such as Cisco, Danone, Jeff de Bruges, and DHL among others. She is skilled in market research, online marketing, and marketing communication. She has studied and worked in the USA, Bulgaria, Germany, Sweden, and Switzerland.

Publications

Batt, V., Berghaus, B., Bossard, C., Höchli, M., Looser, C., Clergue Nedeva, V., Scharwey, A. C., Urkmez, T., & Wilke, S. (2017). Toward a Research Agenda in Luxury. In Thieme W. (Ed.) Luxusmarkenmanagement (pp. 547-570). Springer Gabler, Wiesbaden.