Valentina Clergue , PhD

Qualification(s)

PhD in Economics, specialty Management, HEC Lausanne
Master of Science in Consumer and Business Marketing, Stockholm University School of Business

Function

Assistant Professor

Teaching Location(s)

EHL Campus Lausanne
EHL Campus (Singapore)

Courses and Modules Taught

CERTIFICATE IN SUCCESSFUL HOTEL DIGITAL MARKETING AND SOCIAL MEDIA STRATEGIES (E-LEARNING)
• Successful Hotel Digital Marketing and Social Media Strategies
MASTER IN BUSINESS ADMINISTRATION
• Successful Hotel Digital Marketing and Social Media Strategies

Teaching Subject(s)

Operational Marketing in Hospitality Industry
Successful Hotel E-Marketing and Social Media Strategies

Area(s) of Expertise

Advertising
Branding
Luxury marketing
Sustainable consumption

Short Bio

Valentina Clergue, PhD, is an experienced senior researcher with interests pertaining to branding, advertising, and sustainable consumption, teaching courses in Marketing, Brand Management and E-Marketing at EHL. In addition, she worked in the advertising industry for more than five years.

She conducted advertising campaigns for clients such as Cisco, Danone, Jeff de Bruges, and DHL among others. She is skilled in market research, online marketing, and marketing communication. She has studied and worked in the USA, Bulgaria, Germany, Sweden, and Switzerland.

Publications in Peer-Reviewed Journals

Rahmani, L., Haasova, S., Czellar, S., Clergue, V. & Martin, C. (2022). How Often Do You Think About Your Relationship With Nature? The Measurement of Environmental Identity Salience and Its Relationship With Proenvironmental Behaviors. Frontiers in Psychology 13, 877978. DOI: 10.3389/fpsyg.2022.877978

Funded Research Projects

Fuchs, M. & Clergue, V. Project: Green Tourists: Attitudinal and Behavioral Sustainable Tourist Segments for Switzerland, Date: 01.01.2023 to 30.06.2024, External fundraising: HES-SO.
Clergue, V. & Chen, M. Project: Building Trust During Covid-19 Recovery, Date: 01.06.2021 to 30.11.2021, External fundraising: HES-SO.