Cindy Heo

Antonschmidt, H., & Heo, C. Y. (Forthcoming). What determines sustainable food consumers? Application of a support vector machine model. Current Issues in Tourism. https://doi.org/10.1080/13683500.2025.2550647

Blengini, I., Hasman, A., & Heo, C. Y. (2026). Exploring the impact of policy responses to COVID-19. Tourism Economics, 32(1), 129-149. https://doi.org/10.1177/13548166251348346

Luchi, P., Heo, C. Y., Pereira, L. N., Viverit, L., & Contessi, D. (2025). Dynamics of hotel bookings: Identifying key drivers of hotel conversion rate. International Journal of Hospitality Management, 131, 104313. https://doi.org/10.1016/j.ijhm.2025.104313

Chon, J. Y., Gergaud, Ol, & Heo, C Y. (2025). An empirical investigation of wine sales as a driver of financial performance in restaurants: Insights from real-world sales data. International Journal of Hospitality Management, 128, 104139. https://doi.org/10.1016/j.ijhm.2025.104139

Yoong, K., Woltering, R. O., & Heo, C. Y. (2025). Revisiting Airbnb’s disruption of hotels: Uneven impacts across markets, segments, and accommodation types. International Journal of Hospitality Management, 126, 104073. https://doi.org/10.1016/j.ijhm.2024.104073

Contessi, D., Viverit, L., Pereira, L. N., & Heo, C. Y. (2024). Decoding the Future: Proposing an Interpretable Machine Learning Model for Hotel Occupancy Forecasting Using Principal Component Analysis. International Journal of Hospitality Management, 121, 103802. https://doi.org/10.1016/j.ijhm.2024.103802

Heo, C. Y., & Kim, B. (2024). Beyond the Plate: Exploring the Experiential Values of Meal Sharing. Journal of Hospitality & Tourism Research, 48(8), 1287-1301. https://doi.org/10.1177/10963480241230951

Heo, C.Y., & Park, K. (2024). The Influence of Linguistic Styles in Property Titles on Room Rates: A Hedonic Pricing Model. Cornell Hospitality Quarterly, 65(2), 161-167. https://doi.org/10.1177/19389655231209910

Blengini, I., & Heo, C.Y. (2024). The role of exchange rate on hotelier’s pricing decision and business performance: the case of Switzerland, a small open economy. Journal of Revenue and Pricing Management, 23, 206-216. https://doi.org/10.1057/s41272-023-00461-7

Nicolau, J. L., Poretti, C., & Heo, C. Y. (2024). Solidarity actions with Ukraine and hospitality firm value. Tourism Management, 100, 104813. https://doi.org/10.1016/j.tourman.2023.104813

Heo, C.Y., Viverit, L., & Pereira, L.N. (2024). Does historical data still matter for demand forecasting in uncertain and turbulent times? An extension of the additive pickup time series method for SME hotels. Journal of Revenue and Pricing Management, 23, 39-44. https://doi.org/10.1057/s41272-023-00421-1

Jung, T., Cho, J., Han, D. D., Ahn, S. J. G., Gupta, M., Gopal, D., Heo, C. Y., Loureiro, S. M. C., Sigala, M., Trunfio, M., Taylor, A., tom Dieck, M. C. (2023). Metaverse for service industries: Future applications, opportunities, challenges and research directions. Computers in Human Behavior, 151, 108039. https://doi.org/10.1016/j.chb.2023.108039

Viverit, L., Heo, C. Y., Pereira, L. N., & Tiana, G. (2023). Application of machine learning to cluster hotel booking curves for hotel demand forecasting. International Journal of Hospitality Management, 111, 103455. https://doi.org/10.1016/j.ijhm.2023.103455

Poretti, C., Jérôme, T., & Heo, C. Y. (2023). Business strategies and financial reporting complexity in hospitality firms. International Journal of Hospitality Management, 110, 103429. https://doi.org/10.1016/j.ijhm.2023.103429

Etemad-Sajadi, R., Heo, C. Y., & Clergue, V. (2023). Instilling the core tenets of hospitality in healthcare services: The role of service assurance and social presence. International Journal of Hospitality Management, 111, 103492. https://doi.org/10.1016/j.ijhm.2023.103492

Heo, C.Y., Kim, B., Park, K., & Back, R.M. (2022). A comparison of Best-Worst Scaling and Likert Scale methods on peer-to-peer accommodation attributes. Journal of Business Research, 148, 368-377. Retrieved from https://ideas.repec.org/a/eee/jbrese/v148y2022icp368-377.html

Poretti, C., & Heo, C. (2022). Covid-19 and firm value drivers in the tourism industry. Annals of Tourism Research, 95, 103433. https://doi.org/10.1016/j.annals.2022.103433

Poretti, C., & Heo, C. Y. (2022). Asset-light strategies and stock market reactions to COVID-19’s pandemic announcement: The case of hospitality firms. Tourism Economics, 28(6), 1692-1701. https://doi.org/10.1177/13548166211005198

Xie, K., Heo, C.Y., & Mao. Z. (2021). Do professional hosts matter? Evidence from multi-listing and full-time hosts in Airbnb. Journal of Hospitality and Tourism Management, 47, 413-421. https://doi.org/10.1016/j.jhtm.2021.04.016

Bianchi, G., & Heo, C. (2021). A Bayesian statistics approach to hospitality research. Current Issues in Method and Practice, 24(22), 3141-3150. https://doi.org/10.1080/13683500.2021.1896486

Blengini, I., & Heo, C. (2020). How do hotels adapt their pricing strategies to macroeconomic factors? International Journal of Hospitality Management, 88, 102522. https://doi.org/10.1016/j.ijhm.2020.102522

Heo, C., & Blengini, I. (2020). 3rd Revenue Management & Pricing in Services Conference (2019 RevME Europe). Journal of Revenue Pricing Management, 19, 140–143. https://doi.org/10.1057/s41272-020-00233-7

Xie, K.L., Kwok, L., & Heo, C. (2020). Are Neighbors Friends or Foes? Assessing Airbnb Listings’ Agglomeration Effect in New York City. Cornell Hospitality Quarterly, 61(2), 128-141. https://doi.org/10.1177/1938965519890578

Heo, C. Y., Blal, I., & Choi, M. (2019). What is happening in Paris? Airbnb, hotels, and Parisian. Tourism Management, 70, 78-88. https://doi.org/10.1016/j.tourman.2018.04.003

Kim, B., Kim, S. S., Heo, C. Y., & King, B. (2019). Luxurious or economical? An identification of tourists’ preferred hotel attributes using best-worst scaling (BWS). Journal of Vacation Marketing, 25(2), 162-175. https://doi.org/10.1177/1356766718757789

Kim, B., Kim, S. S., & Heo, C. Y. (2019). Consequences of customer dissatisfaction in upscale and budget hotels: focusing on dissatisfied customers’ attitude toward a hotel. International Journal of Hospitality & Tourism Administration, 20(1), 15-46. https://doi.org/10.1080/15256480.2017.1359728

Heo, C., & Blengini, I. (2019). A macroeconomic perspective on Airbnb’s global presence. International Journal of Hospitality Management, 78, 47-49. https://doi.org/10.1016/j.ijhm.2018.11.013

Choi, M., Law, R., & Heo, C. Y. (2018). An investigation of the perceived value of shopping tourism. Journal of Travel Research, 57(7), 962–980. https://doi.org/10.1177/0047287517726170

Heo, C. Y., Kim, S. S., & Kim, B. (2018). Investigating the impact of relationship quality during internship on Millennials’ career decisions and gender differences. Journal of Hospitality and Tourism Education, 30(2), 71-84. https://doi.org/10.1080/10963758.2018.1436969

Qu, X., Heo, C. Y., & Lee, S. (2017). How do consumers’ perceptions differ across dimensions of corporate social responsibility and hotel types? Journal of Travel & Tourism Marketing, 34(5), 694-707. https://doi.org/10.1080/10548408.2016.1232671

Kim, B., Kim, S. S., & Heo, C. Y. (2016). Analysis of satisfiers and dissatisfiers in online hotel reviews on social media. International Journal of Contemporary Hospitality Management, 28(9), 1915-1936. https://doi.org/10.1108/IJCHM-04-2015-0177

Heo, C. Y. (2016). Sharing economy and prospects in tourism research. Annals of Tourism Research, 58, 156–170. https://doi.org/10.1016/j.annals.2016.02.002

Heo, C. Y. (2016). Exploring group-buying platforms for restaurant revenue management. International Journal of Hospitality Management, 52, 154–159. https://doi.org/10.1016/j.ijhm.2015.07.009

Choi, M. J., Law, R., & Heo, C. Y. (2016). Shopping destinations and trust – Tourist Attitudes: Scale development and validation. Tourism management, 54, 490-501. https://doi.org/10.1016/j.tourman.2016.01.005

Masiero, L., Pan, B., & Heo, C. Y. (2016). Asymmetric preference in hotel room choice and implications on revenue management. International Journal of Hospitality Management, 56, 18-27. https://doi.org/10.1016/j.ijhm.2016.03.009

Choi, M., Heo, C. Y., & Law, R. (2016). Progress in shopping tourism. Journal of Travel & Tourism Marketing, 33, 1-24. https://doi.org/10.1080/10548408.2014.969393

Heo, C. Y., & Lee, S. (2016). Examination of student loyalty in tourism and hospitality programs: A comparison between the United States and Hong Kong. Journal of Hospitality, Leisure, Sport & Tourism Education, 18, 69-80. https://doi.org/10.1016/j.jhlste.2016.03.003

Choi, M., Heo, C. Y., & Law, R. (2016). Developing a typology of Chinese shopping tourists: An application of the Schwartz' model of universal human values. Journal of Travel and Tourism Marketing, 33, 141-161. https://doi.org/10.1080/10548408.2014.997961

Heo, C. Y., & Hyun, S. S. (2015). Do luxury room amenities affect guests' willingness to pay? International Journal of Hospitality Management, 46, 161-168. https://doi.org/10.1016/j.ijhm.2014.10.002

Masiero, L., Heo, C., & Panc, B. (2015). Determining guests’ willingness to pay for hotel room attributes with a discrete choice model. International Journal of Hospitality Management, 49, 117-124. https://doi.org/10.1016/j.ijhm.2015.06.001

Heo, C.Y., Kim, S., & Kim, S. (2015). Assessment of TV Drama/Film Production Towns as a Rural Tourism Growth Engine. Asia Pacific Journal of Tourism Research, 20(7), 730-760. https://doi.org/10.1080/10941665.2014.927378

Wang. X-L., Heo, C.Y., Schwartz, Z., Legohérel, P., & Specklin, F. (2015). Revenue Management: Progress, challenges, and research prospects. Journal of Travel & Tourism Research, 32(7), 797-811. https://doi.org/10.1080/10548408.2015.1063798

Su. M., Heo, C. Y., & Leung, D. (2014). Hotel employees’ perception of the Statutory Minimum Wage Policy in Hong Kong. Asia Pacific Journal of Tourism Research, 19(11), 1306-1326. https://doi.org/10.1080/10941665.2013.852115

Heo, C. Y., Lee, S., Mattila, A., & Clark, H. (2013). Restaurant revenue management: Do perceived scarcity of capacity in a restaurant and price difference matter? International Journal of Hospitality Management, 35, 316-326. https://doi.org/10.1016/j.ijhm.2013.05.007

Kang, K. H., Laura, S., Heo, C. Y., & Lee, S. (2012). Consumers’ willingness to pay for green initiatives of the hotel industry. International Journal of Hospitality Management, 31(2), 564-572. https://doi.org/10.1016/j.ijhm.2011.08.001

Heo, C.Y., Kim, B., Park, K., & Back, R.M. (2022). A comparison of Best-Worst Scaling and Likert Scale methods on peer-to-peer accommodation attributes. Journal of Business Research, 148, 368-377. https://doi.org/10.1016/j.jbusres.2022.04.064

Heo, C. Y., & Lee, S. (2011). Influences of consumer characteristics on fairness perceptions of revenue management pricing in the hotel industry. International Journal of Hospitality Management, 30(2), 243-251. https://doi.org/10.1016/j.ijhm.2010.07.002

Lee, S., Koh, Y., & Heo, C. Y. (2011). Internationalization of U.S. publicly traded restaurant companies: Transaction cost economics perspective. Tourism Economics, 17(20), 465-471. https://doi.org/10.5367/te.2011.0041

Heo, C. Y., & Lee, S. (2010). Customers’ perceptions of demand-driven pricing in revenue management context: Comparisons of six tourism and hospitality industries. International Journal of Revenue Management, 4(3/4), 382-402. https://doi.org/10.1504/IJRM.2010.03603

Lee, H., Hyun, S., & Heo, C. Y. (2010). Examining a model of website loyalty formation in the hospitality industry. Journal of Tourism and Leisure Research, 22(4), 483-501.

Hyun, S., & Heo, C. Y. (2010). Word of mouth formation in the chain restaurant industry. Journal of the East Asian Society of Dietary Life, 20(4), 606-618.