Journal publications
Antonschmidt, H., & Heo, C. Y. (Forthcoming). What determines sustainable food consumers? Application of a support vector machine model. Current Issues in Tourism. https://doi.org/10.1080/13683500.2025.2550647
Blengini, I., Hasman, A., & Heo, C. Y. (2026). Exploring the impact of policy responses to COVID-19. Tourism Economics, 32(1), 129-149. https://doi.org/10.1177/13548166251348346
Luchi, P., Heo, C. Y., Pereira, L. N., Viverit, L., & Contessi, D. (2025). Dynamics of hotel bookings: Identifying key drivers of hotel conversion rate. International Journal of Hospitality Management, 131, 104313. https://doi.org/10.1016/j.ijhm.2025.104313
Chon, J. Y., Gergaud, Ol, & Heo, C Y. (2025). An empirical investigation of wine sales as a driver of financial performance in restaurants: Insights from real-world sales data. International Journal of Hospitality Management, 128, 104139. https://doi.org/10.1016/j.ijhm.2025.104139
Yoong, K., Woltering, R. O., & Heo, C. Y. (2025). Revisiting Airbnb’s disruption of hotels: Uneven impacts across markets, segments, and accommodation types. International Journal of Hospitality Management, 126, 104073. https://doi.org/10.1016/j.ijhm.2024.104073
Contessi, D., Viverit, L., Pereira, L. N., & Heo, C. Y. (2024). Decoding the Future: Proposing an Interpretable Machine Learning Model for Hotel Occupancy Forecasting Using Principal Component Analysis. International Journal of Hospitality Management, 121, 103802. https://doi.org/10.1016/j.ijhm.2024.103802
Heo, C. Y., & Kim, B. (2024). Beyond the Plate: Exploring the Experiential Values of Meal Sharing. Journal of Hospitality & Tourism Research, 48(8), 1287-1301. https://doi.org/10.1177/10963480241230951
Heo, C.Y., & Park, K. (2024). The Influence of Linguistic Styles in Property Titles on Room Rates: A Hedonic Pricing Model. Cornell Hospitality Quarterly, 65(2), 161-167. https://doi.org/10.1177/19389655231209910
Blengini, I., & Heo, C.Y. (2024). The role of exchange rate on hotelier’s pricing decision and business performance: the case of Switzerland, a small open economy. Journal of Revenue and Pricing Management, 23, 206-216. https://doi.org/10.1057/s41272-023-00461-7
Nicolau, J. L., Poretti, C., & Heo, C. Y. (2024). Solidarity actions with Ukraine and hospitality firm value. Tourism Management, 100, 104813. https://doi.org/10.1016/j.tourman.2023.104813
Heo, C.Y., Viverit, L., & Pereira, L.N. (2024). Does historical data still matter for demand forecasting in uncertain and turbulent times? An extension of the additive pickup time series method for SME hotels. Journal of Revenue and Pricing Management, 23, 39-44. https://doi.org/10.1057/s41272-023-00421-1
Jung, T., Cho, J., Han, D. D., Ahn, S. J. G., Gupta, M., Gopal, D., Heo, C. Y., Loureiro, S. M. C., Sigala, M., Trunfio, M., Taylor, A., tom Dieck, M. C. (2023). Metaverse for service industries: Future applications, opportunities, challenges and research directions. Computers in Human Behavior, 151, 108039. https://doi.org/10.1016/j.chb.2023.108039
Viverit, L., Heo, C. Y., Pereira, L. N., & Tiana, G. (2023). Application of machine learning to cluster hotel booking curves for hotel demand forecasting. International Journal of Hospitality Management, 111, 103455. https://doi.org/10.1016/j.ijhm.2023.103455
Poretti, C., Jérôme, T., & Heo, C. Y. (2023). Business strategies and financial reporting complexity in hospitality firms. International Journal of Hospitality Management, 110, 103429. https://doi.org/10.1016/j.ijhm.2023.103429
Etemad-Sajadi, R., Heo, C. Y., & Clergue, V. (2023). Instilling the core tenets of hospitality in healthcare services: The role of service assurance and social presence. International Journal of Hospitality Management, 111, 103492. https://doi.org/10.1016/j.ijhm.2023.103492
Heo, C.Y., Kim, B., Park, K., & Back, R.M. (2022). A comparison of Best-Worst Scaling and Likert Scale methods on peer-to-peer accommodation attributes. Journal of Business Research, 148, 368-377. Retrieved from https://ideas.repec.org/a/eee/jbrese/v148y2022icp368-377.html
Poretti, C., & Heo, C. (2022). Covid-19 and firm value drivers in the tourism industry. Annals of Tourism Research, 95, 103433. https://doi.org/10.1016/j.annals.2022.103433
Poretti, C., & Heo, C. Y. (2022). Asset-light strategies and stock market reactions to COVID-19’s pandemic announcement: The case of hospitality firms. Tourism Economics, 28(6), 1692-1701. https://doi.org/10.1177/13548166211005198
Xie, K., Heo, C.Y., & Mao. Z. (2021). Do professional hosts matter? Evidence from multi-listing and full-time hosts in Airbnb. Journal of Hospitality and Tourism Management, 47, 413-421. https://doi.org/10.1016/j.jhtm.2021.04.016
Bianchi, G., & Heo, C. (2021). A Bayesian statistics approach to hospitality research. Current Issues in Method and Practice, 24(22), 3141-3150. https://doi.org/10.1080/13683500.2021.1896486
Blengini, I., & Heo, C. (2020). How do hotels adapt their pricing strategies to macroeconomic factors? International Journal of Hospitality Management, 88, 102522. https://doi.org/10.1016/j.ijhm.2020.102522
Heo, C., & Blengini, I. (2020). 3rd Revenue Management & Pricing in Services Conference (2019 RevME Europe). Journal of Revenue Pricing Management, 19, 140–143. https://doi.org/10.1057/s41272-020-00233-7
Xie, K.L., Kwok, L., & Heo, C. (2020). Are Neighbors Friends or Foes? Assessing Airbnb Listings’ Agglomeration Effect in New York City. Cornell Hospitality Quarterly, 61(2), 128-141. https://doi.org/10.1177/1938965519890578
Heo, C. Y., Blal, I., & Choi, M. (2019). What is happening in Paris? Airbnb, hotels, and Parisian. Tourism Management, 70, 78-88. https://doi.org/10.1016/j.tourman.2018.04.003
Kim, B., Kim, S. S., Heo, C. Y., & King, B. (2019). Luxurious or economical? An identification of tourists’ preferred hotel attributes using best-worst scaling (BWS). Journal of Vacation Marketing, 25(2), 162-175. https://doi.org/10.1177/1356766718757789
Kim, B., Kim, S. S., & Heo, C. Y. (2019). Consequences of customer dissatisfaction in upscale and budget hotels: focusing on dissatisfied customers’ attitude toward a hotel. International Journal of Hospitality & Tourism Administration, 20(1), 15-46. https://doi.org/10.1080/15256480.2017.1359728
Heo, C., & Blengini, I. (2019). A macroeconomic perspective on Airbnb’s global presence. International Journal of Hospitality Management, 78, 47-49. https://doi.org/10.1016/j.ijhm.2018.11.013
Choi, M., Law, R., & Heo, C. Y. (2018). An investigation of the perceived value of shopping tourism. Journal of Travel Research, 57(7), 962–980. https://doi.org/10.1177/0047287517726170
Heo, C. Y., Kim, S. S., & Kim, B. (2018). Investigating the impact of relationship quality during internship on Millennials’ career decisions and gender differences. Journal of Hospitality and Tourism Education, 30(2), 71-84. https://doi.org/10.1080/10963758.2018.1436969
Qu, X., Heo, C. Y., & Lee, S. (2017). How do consumers’ perceptions differ across dimensions of corporate social responsibility and hotel types? Journal of Travel & Tourism Marketing, 34(5), 694-707. https://doi.org/10.1080/10548408.2016.1232671
Kim, B., Kim, S. S., & Heo, C. Y. (2016). Analysis of satisfiers and dissatisfiers in online hotel reviews on social media. International Journal of Contemporary Hospitality Management, 28(9), 1915-1936. https://doi.org/10.1108/IJCHM-04-2015-0177
Heo, C. Y. (2016). Sharing economy and prospects in tourism research. Annals of Tourism Research, 58, 156–170. https://doi.org/10.1016/j.annals.2016.02.002
Heo, C. Y. (2016). Exploring group-buying platforms for restaurant revenue management. International Journal of Hospitality Management, 52, 154–159. https://doi.org/10.1016/j.ijhm.2015.07.009
Choi, M. J., Law, R., & Heo, C. Y. (2016). Shopping destinations and trust – Tourist Attitudes: Scale development and validation. Tourism management, 54, 490-501. https://doi.org/10.1016/j.tourman.2016.01.005
Masiero, L., Pan, B., & Heo, C. Y. (2016). Asymmetric preference in hotel room choice and implications on revenue management. International Journal of Hospitality Management, 56, 18-27. https://doi.org/10.1016/j.ijhm.2016.03.009
Choi, M., Heo, C. Y., & Law, R. (2016). Progress in shopping tourism. Journal of Travel & Tourism Marketing, 33, 1-24. https://doi.org/10.1080/10548408.2014.969393
Heo, C. Y., & Lee, S. (2016). Examination of student loyalty in tourism and hospitality programs: A comparison between the United States and Hong Kong. Journal of Hospitality, Leisure, Sport & Tourism Education, 18, 69-80. https://doi.org/10.1016/j.jhlste.2016.03.003
Choi, M., Heo, C. Y., & Law, R. (2016). Developing a typology of Chinese shopping tourists: An application of the Schwartz' model of universal human values. Journal of Travel and Tourism Marketing, 33, 141-161. https://doi.org/10.1080/10548408.2014.997961
Heo, C. Y., & Hyun, S. S. (2015). Do luxury room amenities affect guests' willingness to pay? International Journal of Hospitality Management, 46, 161-168. https://doi.org/10.1016/j.ijhm.2014.10.002
Masiero, L., Heo, C., & Panc, B. (2015). Determining guests’ willingness to pay for hotel room attributes with a discrete choice model. International Journal of Hospitality Management, 49, 117-124. https://doi.org/10.1016/j.ijhm.2015.06.001
Heo, C.Y., Kim, S., & Kim, S. (2015). Assessment of TV Drama/Film Production Towns as a Rural Tourism Growth Engine. Asia Pacific Journal of Tourism Research, 20(7), 730-760. https://doi.org/10.1080/10941665.2014.927378
Wang. X-L., Heo, C.Y., Schwartz, Z., Legohérel, P., & Specklin, F. (2015). Revenue Management: Progress, challenges, and research prospects. Journal of Travel & Tourism Research, 32(7), 797-811. https://doi.org/10.1080/10548408.2015.1063798
Su. M., Heo, C. Y., & Leung, D. (2014). Hotel employees’ perception of the Statutory Minimum Wage Policy in Hong Kong. Asia Pacific Journal of Tourism Research, 19(11), 1306-1326. https://doi.org/10.1080/10941665.2013.852115
Heo, C. Y., Lee, S., Mattila, A., & Clark, H. (2013). Restaurant revenue management: Do perceived scarcity of capacity in a restaurant and price difference matter? International Journal of Hospitality Management, 35, 316-326. https://doi.org/10.1016/j.ijhm.2013.05.007
Kang, K. H., Laura, S., Heo, C. Y., & Lee, S. (2012). Consumers’ willingness to pay for green initiatives of the hotel industry. International Journal of Hospitality Management, 31(2), 564-572. https://doi.org/10.1016/j.ijhm.2011.08.001
Heo, C.Y., Kim, B., Park, K., & Back, R.M. (2022). A comparison of Best-Worst Scaling and Likert Scale methods on peer-to-peer accommodation attributes. Journal of Business Research, 148, 368-377. https://doi.org/10.1016/j.jbusres.2022.04.064
Heo, C. Y., & Lee, S. (2011). Influences of consumer characteristics on fairness perceptions of revenue management pricing in the hotel industry. International Journal of Hospitality Management, 30(2), 243-251. https://doi.org/10.1016/j.ijhm.2010.07.002
Lee, S., Koh, Y., & Heo, C. Y. (2011). Internationalization of U.S. publicly traded restaurant companies: Transaction cost economics perspective. Tourism Economics, 17(20), 465-471. https://doi.org/10.5367/te.2011.0041
Heo, C. Y., & Lee, S. (2010). Customers’ perceptions of demand-driven pricing in revenue management context: Comparisons of six tourism and hospitality industries. International Journal of Revenue Management, 4(3/4), 382-402. https://doi.org/10.1504/IJRM.2010.03603
Lee, H., Hyun, S., & Heo, C. Y. (2010). Examining a model of website loyalty formation in the hospitality industry. Journal of Tourism and Leisure Research, 22(4), 483-501.
Hyun, S., & Heo, C. Y. (2010). Word of mouth formation in the chain restaurant industry. Journal of the East Asian Society of Dietary Life, 20(4), 606-618.
