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Meng-Mei (Maggie) Chen

Dr Meng-Mei (Maggie) Chen

Dr Meng-Mei (Maggie) Chen

Associate Professor

Fachgebiet

  • Entscheidungsfindung der Kunden
  • Digitales Marketing
  • Strategie für Hotelverteilung
  • Marketingstrategie
  • Online-Verbraucherverhalten
  • Kundeninformations- und Kanalmanagement

Biographie

Meng-Mei Maggie Chen besitzt einen Doktortitel und ist Assistenzprofessorin für Marketing an der EHL. Sie unterrichtet Hotelvertriebsstrategie, Online-Konsumentenverhalten, Marketingstrategie und digitales Marketing. Vor ihrem Studium hatte Maggie verschiedene Positionen in der Tourismusbranche inne, von Hotels über Casinos und Reisebüros bis hin zur Unternehmensberatung. Sie hat in Taiwan, den USA, Puerto Rico und der Schweiz gearbeitet und setzt ihr interkulturelles Gespür und ihre Sensibilität in ihrer Arbeit und Forschung ein.


Maggies Forschungsgebiete beinhalten Hotel-Kanal-Management, Vertriebskanal-Marketing, Kundenentscheidungsprozesse und Konsumentenverhalten. Kürzlich schloss sie ein Forschungsprojekt der Schweizer Bundesbehörde zum Thema Optimierung des Kanal-Managements für KMU-Hotels in der Schweiz ab.

Auszeichnungen

CHME Conference 2010 Best paper award: Factors determining hotel selection: online behavior by leisure travelers. CHME conference, Surrey, UK.

Ausbildung

PhD in Marketing, University of Surrey

Unterrichtete Kurse

BACHELOR OF SCIENCE IN INTERNATIONAL HOSPITALITY MANAGEMENT
• Customer Information and Distribution Channel Management

Unterrichtsort

EHL Campus Singapore

Zeitschriftenpublikationen

Chen, M.-M., Beaufort, C., & Earl-Erpelding, K. (Forthcoming). Should independent upmarket hotels work with daily deals platforms? An empirical case study from Switzerland. Tourism and Hospitality Research. https://doi.org/10.1177/14673584241311294

Chen, M.-M., Seach, K., Inversini, A., & Williams, N. (2025). Different cultures review hotels differently. Tourism and Hospitality Research, 25(2), 214-228. https://doi.org/10.1177/14673584231198410

Sigala, M., Ooi, K. B., Tan, G. W. H., Aw, E. C. X., Buhalis, D., Cham, T. H., Chen, M-M., Dwivedi, Y. K., Gretzel, U., Inversini, A., Jung, T., Law, R., & Ye, I. H (2024). Understanding the impact of ChatGPT on tourism and hospitality: Trends, prospects and research agenda. Journal of Hospitality and Tourism Management, 60, 384-390. Retrieved from https://doi.org/10.1016/j.jhtm.2024.08.004.

Zizka, L., & Chen, M.-M. (2024). ‘We are open again (and again)’: communicating during COVID-19 – opportunities, challenges, and lessons learned. Current Issues in Tourism, 27(24), 4446–4462. https://doi.org/10.1080/13683500.2023.2276790

Zizka, L., & Chen, M.-M. (2024). “Sanitary measures, social distancing, safety”: The evolution of Swiss hoteliers’ Covid-19 communication through three snapshots. Tourism and Hospitality Research, 24(3), 463-478. https://doi.org/10.1177/14673584231162279

Cardoso, L., Chen, M.-M., Araújo, A., de Almeida, G.G.F., Dias, F., & Moutinho, L. (2022). Accessing Neuromarketing Scientific Performance: Research Gaps and Emerging Topics. Behavioral Sciences, 12(2), 55. https://doi.org/10.3390/bs12020055

Chen, M.-M., Zizka, L., Girardin, F., & Zhang, E. R. (2021). Explaining viewer affect with imagery diagnosis model. Tourism Management Perspectives, 38, 100814. https://doi.org/10.1016/j.tmp.2021.100814

Chen, M.-M., & Murphy, H. C. (2018). Hotel school alumni’s intentions to use communication channels-a cross-generational comparison study. Journal of Teaching in Travel & Tourism, 18(3), 202-216. https://doi.org/10.1080/15313220.2018.1431590

Chen, M.-M. (2018). Exploring Alumni’s Intention to Engage in Nonmonetary Activities: A Cross-Generational Comparison Study. Journal of Hospitality & Tourism Education, 30(2), 109-117. https://doi.org/10.1080/10963758.2018.1437350

Chen, M.-M. (2018). Students’ perceptions of the educational usage of a Facebook group. Journal of Teaching in Travel and Tourism, 18(4), 315-331. https://doi.org/10.1080/15313220.2018.1434448

Murphy, H. C., & Chen, M.M. (2016). Online Information Sources Used in Hotel Bookings: Examining Relevance and Recall. Journal of Travel Research, 55(4), 523-536. https://doi.org/10.1177/0047287514559033

Murphy, H. C., Chen, M.M., & Cossutta, M. (2016). An investigation of multiple devices and information sources used in the hotel booking process. Tourism Management, 52, 44-51. https://doi.org/10.1016/j.tourman.2015.06.004

Chen, M.-M., Murphy, H. C., & Knecht, S. (2016). An Importance Performance Analysis of smartphone applications for hotel chains. Journal of Hospitality and Tourism Management, 12 (29), 69-79. https://doi.org/10.1016/j.jhtm.2016.05.001

Chen, M.-M., & Jones, P. (2011). Factors determining hotel selection: online behavior by leisure travelers. Tourism and Hospitality Research, 11(1), 83-95. https://doi.org/10.1057/thr.2010.20