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Dr Meng-Mei Maggie Chen

Meng-Mei Maggie Chen , PhD

Qualifizierung(en)

PhD in Marketing, University of Surrey

Standort

EHL Campus Lausanne
EHL Campus (Singapore)

Funktion

Assistant Professor

Unterrichtetes Modul

CERTIFICATE IN HIGH PERFORMANCE DISTRIBUTION STRATEGY FOR HOTELS (E-LEARNING)
• High Performance Distribution Strategy for Hotels
MASTER IN HOSPITALITY MANAGEMENT • Principles of Customer Centricity
• Operational Marketing in Hospitality Industry
MASTER IN BUSINESS ADMINISTRATION
• High Performance Distribution Strategy for Hotels
MASTER IN WINE & HOSPITALITY
• High Performance Distribution Strategy for Hotels

Unterrichtsfach(e)

Customer Information and Distribution Channel Management
High Performance Distribution Strategy for Hotels
Operational Marketing in Hospitality Industry

Fachgebiet

Customer decision making process
Digital marketing
Hotel distribution strategy
Marketing strategy
Online consumer behavior

Kurz-Bio

Meng-Mei Maggie Chen besitzt einen Doktortitel und ist Assistenzprofessorin für Marketing an der EHL. Sie unterrichtet Hotelvertriebsstrategie, Online-Konsumentenverhalten, Marketingstrategie und digitales Marketing. Vor ihrem Studium hatte Maggie verschiedene Positionen in der Tourismusbranche inne, von Hotels über Casinos und Reisebüros bis hin zur Unternehmensberatung. Sie hat in Taiwan, den USA, Puerto Rico und der Schweiz gearbeitet und setzt ihr interkulturelles Gespür und ihre Sensibilität in ihrer Arbeit und Forschung ein.


Maggies Forschungsgebiete beinhalten Hotel-Kanal-Management, Vertriebskanal-Marketing, Kundenentscheidungsprozesse und Konsumentenverhalten. Kürzlich schloss sie ein Forschungsprojekt der Schweizer Bundesbehörde zum Thema Optimierung des Kanal-Managements für KMU-Hotels in der Schweiz ab.

Veröffentlichungen in Peer-Reviewed Journals

Chen, M.-M., Seach, K., Inversini, A., & Williams, N. (forthcoming). Different cultures review hotels differently. Tourism and Hospitality Research.

Zizka, L., & Chen, M.-M. (Forthcoming). “Sanitary measures, social distancing, safety”: The evolution of Swiss hoteliers’ Covid-19 communication through three snapshots. Tourism and Hospitality Research.

Cardoso, L., Chen, M.-M., Araújo, A., de Almeida, G.G.F., Dias, F., & Moutinho, L. (2022). Accessing Neuromarketing Scientific Performance: Research Gaps and Emerging Topics. Behavioral Sciences, 12(2), 55.

Chen, M. M., Zizka, L., Girardin, F., & Zhang, E. R. (2021). Explaining viewer affect with imagery diagnosis model. Tourism Management Perspectives, 38, 100814. https://doi.org/10.1016/j.tmp.2021.100814

Chen, M. M., & Murphy, H. C. (2018). Hotel school alumni’s intentions to use communication channels-a cross-generational comparison study. Journal of Teaching in Travel & Tourism, 18(3), 202-216. https://doi.org/10.1080/15313220.2018.1431590

Chen, M. M. (2018). Exploring Alumni’s Intention to Engage in Nonmonetary Activities: A Cross-Generational Comparison Study. Journal of Hospitality & Tourism Education, 30(2), 109-117. https://doi.org/10.1080/10963758.2018.1437350

Chen, M. M. (2018). Students’ perceptions of the educational usage of a Facebook group. Journal of Teaching in Travel and Tourism, 18(4), 315-331. https://doi.org/10.1080/15313220.2018.1434448

Murphy, H. C., & Chen, M.M. (2016). Online Information Sources Used in Hotel Bookings: Examining Relevance and Recall. Journal of Travel Research, 55(4), 523-536. https://doi.org/10.1177%2F0047287514559033

Murphy, H. C., Chen, M.M., & Cossutta, M. (2016). An investigation of multiple devices and information sources used in the hotel booking process. Tourism Management, 52, 44-51. https://doi.org/10.1016/j.tourman.2015.06.004

Murphy, H. C., & Chen, M.M. (2016). Is Social Good Replacing Loyalty? Hotel Executive, 22.

Chen, M. M., Murphy, H. C., & Knecht, S. (2016). An Importance Performance Analysis of smartphone applications for hotel chains. Journal of Hospitality and Tourism Management, 12 (29), 69-79. https://doi.org/10.1016/j.jhtm.2016.05.001

Chen, M. M., & Jones, P. (2011). Factors determining hotel selection: online behavior by leisure travellers. Tourism and Hospitality Research, 11(1), 83-95. https://doi.org/10.1057%2Fthr.2010.20

Geförderte Forschungsprojekte

Chen, M. M. & Zizka, L., Project: Destination Image: What drives potential tourists` intention to come to Switzerland? Date: 01.01.2019 to 30.06.2020, External fundraising: HES-SO.

Auszeichnungen

CHME Conference 2010 Best paper award: Factors determining hotel selection: online behavior by leisure travellers. CHME conference, Surrey, UK.