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Dr Laura Zizka

Laura Zizka , PhD


PhD in Management, Walden University
MA in Technical and Professional Writing Specialization, Northern Arizona University
BA in French and Sociology, Xavier University


EHL Campus Lausanne
EHL Campus (Singapore)


Associate Professor

Unterrichtetes Modul

• Communication & Culture II
• Diploma Work - Bachelor Thesis
• Industrial Attachment (6 Months)
• Academic Writing
• Crisis Communication Management


Academic Integrity
Academic Writing
Academic Writing, Research and Integrity
Crisis Communication
Crisis Communication Management
Crisis / Strategic Communication


Corporate social responsibility
Higher education (hospitality and STEM)
Sustainability actions, initiatives, and reporting


Mit mehr als 20 Jahren internationaler Lehrerfahrung ist Dr. Laura Zizka seit 2002 Fakultätsmitglied an der EHL. Als Assistenzprofessorin unterrichtet sie akademisches Schreiben und strategische Krisenkommunikation für Studenten und Absolventen und betreut studentische Geschäftsprojekte und Abschlussarbeiten. Ihre Lehrphilosophie dreht sich um lebenslanges Lernen, die Anwendung übertragbarer "weicher" Fähigkeiten und positiven sozialen Wandel.

Dr. Zizka ist Vorsitzende der Prüfungskommission und Peer Pedagogical Coach. Sie leitet Seminare und Workshops mit Studierenden und Mitarbeitern zu Lehr- und Lernthemen. Dr. Zizka ist Mitglied des Swiss Faculty Development Network (SFDN), der British Academy of Management (BAM) und der Academy of Management (AOM). Sie hat auf internationalen Konferenzen Vorträge gehalten und ist als Gutachterin für mehrere renommierte akademische Fachzeitschriften tätig.

Veröffentlichungen in Peer-Reviewed Journals

Zizka, L., & Chen, M.-M. (Forthcoming). “Sanitary measures, social distancing, safety”: The evolution of Swiss hoteliers’ Covid-19 communication through three snapshots. Tourism and Hospitality Research.

Baalbaki, J., & Zizka, L. (Forthcoming). Egyptian crises and destination brand image: the resurrection of the mummy. Current Issues in Tourism.

Zizka, L., & Probst, G. (2023). Learning during (or despite) COVID-19: business students’ perceptions of online learning. Quality Assurance in Education, 31 (1), 60-73.

Zizka, L. (2022). Sustainability in Top Hospitality/Leisure Management Programs: Teaching for a Sustainable Future? Journal of Hospitality & Tourism Education.

Zizka, L., & Probst, G. (2022). Teaching during COVD-19: faculty members’ perceptions during and after an “exceptional” semester. Journal of International Education in Business.

Zizka, L., & Stirnimann, A. (2022). Waste not, want not: Managerial attitudes towards mitigating food waste in the Swiss-German restaurant industry. Journal of Foodservice Business Research.

Scheiwiller, S., & Zizka, L. (2021). Strategic responses by European airlines to the Covid-19 pandemic: A soft landing or a turbulent ride? Journal of Air Transport Management. https://doi.org/10.1016/j.jairtraman.2021.102103

Chen, M. M., Zizka, L., Girardin, F., & Zhang, E. R. (2021). Explaining viewer affect with imagery diagnosis model. Tourism Management Perspectives, 38, 100814. https://doi.org/10.1016/j.tmp.2021.100814

Zizka, L., & Varga, P. (2021). Teaching Sustainability in Higher Education Institutions Assessing Hospitality Student’s Sustainability Literacy. Journal of Hospitality & Tourism Education, 1-16. https://doi.org/10.1080/10963758.2020.1726771

Zizka, L., Doreen M. McGunagle, D-M, Clark, P-J. (2021). Sustainability in science, technology, engineering and mathematics (STEM) programs: Authentic engagement through a community-based approach. Journal of Cleaner Production.

Martin-Rios, C., Zizka, L., Varga, P. & Pasamar, S. (2020). KITRO: technology solutions to reduce food waste in Asia-Pacific hospitality and restaurants, Asia Pacific Journal of Tourism Research, DOI: 10.1080/10941665.2020.1773513

Terrier, L., Varga, P. Scaroni, A., & Zizka, L. (2020). To go or not to go, that is the question: Using social influence to reduce hot beverage cup waste, Journal of Foodservice Business Research, 23 (4), 350-357. https://doi.org/10.1080/15378020.2020.1768041

McGunagle, D., & Zizka, L. (2020). Employability skills for 21st-century STEM students: the employers' perspective. Higher Education, Skills and Work-Based Learning, 10 (3), 591-606. https://doi.org/10.1108/HESWBL-10-2019-0148

Plews, R., & Zizka, L. (2020). Hospitality Faculty Member Perceptions of the Role of Faculty Development for Their Teaching. Journal of Hospitality and Tourism Education, 32(1), 55-61. https://doi.org/10.1080/10963758.2019.1654885

Worwag, S., Varga, P., & Zizka, L. (2019). Tourists’ Ethical Concern for Dumbo: Elephant Tourism in Thailand. Journal of Travel, Tourism and Recreation, 1(2), 17-27.

Zizka, L., McGunagle, D., & Clark, P. (2019). Sustainability in STEM Higher Education: Making Social Change Together. Journal of Higher Education Theory and Practice, 18(7), 121-132. https://doi.org/10.33423/jhetp.v18i7.269

McGunagle, D., & Zizka, L. (2018). Meeting Real World Demands of the Global Economy: An Eployer's Perspective. Journal of Aviation/Aerospace Education & Research, 27(2), 59-76. https://doi.org/10.15394/jaaer.2018.1738

Zizka, L. (2018). Hospitality Students’ Perceptions of Ethics, Corporate Social Responsibility, and Sustainability. The International Journal of Learning in Higher Education, 24(4), 1-12. https://doi.org/10.1080/15313220.2017.1399497

Zizka, L. (2017). The (mis)use of social media to communicate CSR in hospitality: Increasing stakeholders' (dis)engagement through social media. Journal of Hospitality and Tourism Technology, 8(1), 73-86. https://doi.org/10.1108/JHTT-07-2016-0037

Zizka, L. (2017). Corporate Reputation Rankings 2016: And the Winner is? Advances in Economics and Business, 5(3), 137-154. DOI:10.13189/aeb.2017.050303

Zizka, L. (2017). Student perceptions of ethics, CSR, and sustainability (ECSRS) in hospitality management education. Journal of Teaching in Travel & Tourism, 17(4), 254-268. https://doi.org/10.1080/15313220.2017.1399497

Zizka, L. (2017). From Campfire to Classroom: An Application of Talking Circles and Storytelling in Hospitality Management Education. Journal of Hospitality &Tourism Education, 29(1), 44-50. https://doi.org/10.1080/10963758.2016.1266944

McGunagle, D. M., Button, D., & Zizka, L. (2016). The impact of corporate social responsibility communication on corporate reputation. I-Manager’s Journal of Management, 10(4), 37-44.

Zizka, L. (2016). Digital natives and perceived technology skills: Bridging the digital divide between natives. Journal of Communication and Media Studies, 1(3), 15-23. https://doi.org/10.18848/2470-9247/CGP/v01i03/15-23

Stierand, M., & Zizka, L. (2015). Reflecting on hospitality management education through a practice lens, Quality Assurance in Education, 23(4), 353-363. https://doi.org/10.1108/QAE-04-2015-0013

Geförderte Forschungsprojekte

Zizka, L. Project: Hospitality’s response to Covid-19: Welcome back to the new ‘abnormal’!, Date: 01.06.2021 to 30.11.2021, External fundraising: HES-SO.
Chen, M. M. & Zizka, L., Project: Destination Image: What drives potential tourists` intention to come to Switzerland? Date: 01.01.2019 to 30.06.2020, External fundraising: HES-SO.


Received Best Developmental Paper Award at the BAM conference 2016 in the category of ‘Research Methodology’ (co-authored with Dr. Viktor Dorfler and Dr. Marc B. Stierand) with the paper entitled “Reflecting on Becoming: The Role of Savoir, Savoir-Faire, and Savoir-Être”