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Laura Zizka

Dr Laura Zizka

Dr Laura Zizka

Associate Professor

Fachgebiet

  • Kommunikation
  • Corporate Social Responsibility
  • Hochschulbildung (Gastgewerbe und MINT)
  • Nachhaltigkeitsaktionen, Initiativen und Berichterstattung
  • Krisen-/Strategische Kommunikation

Biographie

Mit mehr als 20 Jahren internationaler Lehrerfahrung ist Dr. Laura Zizka seit 2002 Fakultätsmitglied an der EHL. Als Assistenzprofessorin unterrichtet sie akademisches Schreiben und strategische Krisenkommunikation für Studenten und Absolventen und betreut studentische Geschäftsprojekte und Abschlussarbeiten. Ihre Lehrphilosophie dreht sich um lebenslanges Lernen, die Anwendung übertragbarer 'weicher' Fähigkeiten und positiven sozialen Wandel.


Dr. Zizka ist Vorsitzende der Prüfungskommission und Peer Pedagogical Coach. Sie leitet Seminare und Workshops mit Studierenden und Mitarbeitern zu Lehr- und Lernthemen. Dr. Zizka ist Mitglied des Swiss Faculty Development Network (SFDN), der British Academy of Management (BAM) und der Academy of Management (AOM). Sie hat auf internationalen Konferenzen Vorträge gehalten und ist als Gutachterin für mehrere renommierte akademische Fachzeitschriften tätig.

Auszeichnungen

Received Best Developmental Paper Award at the BAM conference 2016 in the category of ‘Research Methodology’ (co-authored with Dr. Viktor Dorfler and Dr. Marc B. Stierand) with the paper entitled “Reflecting on Becoming: The Role of Savoir, Savoir-Faire, and Savoir-Être”

Ausbildung

PhD in Management, Walden University
MA in Technical and Professional Writing Specialization, Northern Arizona University
BA in French and Sociology, Xavier University

Unterrichtete Kurse

BACHELOR OF SCIENCE IN INTERNATIONAL HOSPITALITY MANAGEMENT
• Academic writing
• Crisis/Strategic Communication
MASTER IN HOSPITALITY MANAGEMENT
• Academic writing

Unterrichtsort

EHL Campus Lausanne
EHL Campus (Singapore)
Akademische Publikationen

Akademische Publikationen von Laura Zizka

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Article

Reflecting on hospitality management education through a practice lens

Purpose – The purpose of this paper is to reflect on hospitality management education from a “practice epistemology” and discuss how a connecting of savoir (theoretical knowledge or “knowing”), savoir-faire (knowing how to do tasks, i.e....

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Article

Airline passenger loyalty : the distinct effects of airline passenger perceived pre-flight and in-flight service quality

The current study contributes to the extant literature by illustrating that airlines can enhance passenger (customer) satisfaction and loyalty by focusing on the enhancement of those aspects of the pre-flight and in-flight service experience over...

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Article

Corporate reputation rankings 2016 : and the winner is?

Corporate social responsibility (CSR) and sustainability initiatives, actions, and communication are strategic aspects in establishing corporate reputation. Each year, numerous rankings are published which measure corporate reputation on a global...

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Article

From campfire to classroom : an application of talking circles and storytelling in hospitality management education

Native American Indians have used Talking Circles and storytelling as the foundation of oral tradition for thousands of years. In this research note, I describe how Talking Circles were used to encourage safe communication to produce a community...

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Article

Student perceptions of ethics, CSR, and sustainability (ECSRS) in hospitality management education

This study examines how hospitality students perceive ethics, corporate social responsibility (CSR), and sustainability (ECSRS) with regard to their current academic program and future career. Previous literature has shown an evolution in higher...

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Article

The (mis)use of social media to communicate CSR in hospitality : increasing stakeholders’ (dis)engagement through social media

Purpose This paper aims to discuss how the hospitality industry is communicating corporate social responsibility (CSR) to its stakeholders, the premise being CSR communication through social media platforms will increase stakeholder engagement....

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Article

Meeting real world demands of the global economy : an employer's perspective

Educational programs prepare students theoretically for the workplace, but many programs are still lacking in the real-world skills that the workplace requires. This is especially evident in Science, Technology, Engineering, and Math (STEM)...

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Article

Hospitality students’ perceptions of ethics, corporate social responsibility, and sustainability

The purpose of this article is to examine how higher education (HE) students perceive ethics, corporate social responsibility (CSR), and sustainability in relation to their academic programs and future careers. This quantitative study is based on a...

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Article

Sustainability in STEM higher education : making social change together

This paper examines the sustainability literacy of one pilot group of Science, Technology, Engineering, and Maths (STEM) students in one U.S. HE institution. Currently, the absence of understanding how sustainability goals and challenges are related...

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Article

The impact of service recovery output/process on customer satisfaction and loyalty : the case of the airline industry

The purpose of this research is to identify the impact of airline passengers’ perception of service recovery output/process on their satisfaction and loyalty. We want to identify the direct and indirect effects of service recovery on airline...

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Article

Ethical concern for Dumbo : elephant tourism in Thailand

There is a growing interest in the treatment of animals used in the tourism industry, yet the academic literature on the animal welfare consideration exhibited by tourists is limited. This exploratory study seeks to identify if demographic...

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Article

KITRO : technology solutions to reduce food waste in Asia-Pacific hospitality and restaurants

This teaching case addresses sustainable hospitality in Asia-Pacific, specifically practices to reduce food waste. Hospitality and foodservice firms often require a third party to manage the introduction of sustainable practices. KITRO is a Swiss...

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Article

Employability skills for 21st-century STEM students : the employers' perspective

One of the goals of educational institutions is to prepare their graduates to be workplace-ready. The purpose of this paper is to identify the employability skills lacking in the Science, Technology, Engineering and Math (STEM) industry from...

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Article

Hospitality faculty member perceptions of the role of faculty development for their teaching

This research note aims to explore hospitality faculty member perceptions on the purpose of faculty development while bringing increased awareness to the overall significance of educational development to the hospitality education discipline. The...

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Article

To go or not to go, that is the question : using social influence to reduce hot beverage cup waste

While most consumers today feel concerned by environmental issues, the consumption of hot beverage in disposable cups remains very important. In this study, we use influence strategies related to social norms to reduce these behaviors and get...

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Article

Corporate social responsibility performance, incentives, and learning effects

This paper examines the effectiveness of the use of executive compensation linked to Corporate Social Responsibility (CSR) goals across US firms. Empirical analysis of a cross-industry sample of 746 listed companies for the period 2002–2013 showed...

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Article

Applying trauma-informed pedagogy to faculty development in times of crisis and uncertainty

This workshop report describes the facilitation of and insights resulting from two sessions on applying the principles of a trauma-informed approach to working in educational development during times of uncertainty which took place at the 2021 Swiss...

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Article

Strategic responses by European airlines to the Covid-19 pandemic : a soft landing or a turbulent ride ?

The coronavirus (COVID-19) pandemic has dramatically affected the aviation industry. This paper investigates how 20 European airlines communicated their crisis messages during the pandemic by employing Situational Crisis Communication Theory (SCCT)...

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Article

Sustainability in science, technology, engineering and mathematics (STEM) programs : authentic engagement through a community-based approach

Higher education Science, Technology, Engineering, and Mathematics (STEM) programs currently offer the theoretical knowledge and industry-related competences that seek to prepare STEM graduates to be leaders to meet 21st century demands. In this...

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Article

Teaching sustainability in higher education institutions : assessing hospitality students’ sustainability literacy

Currently, higher education (HE) institutions include sustainability concepts into their programs. Previous literature examined the opportunities and challenges of integrating sustainability at an institutional, curricular, and instrumental level....

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Article

Waste not, want not : managerial attitudes towards mitigating food waste in the Swiss-German restaurant industry

This paper examines managerial perceptions of challenges for further food waste reduction within the restaurant industry. Although research gauged underlying drivers for food waste, the attitudes of foodservice managers toward practices and the...

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Article

Welcome to my home : Muslim residents’ perceptions of Western tourists

Religion influences people and their perceptions. This paper examines Muslim hosts' perception of Western mass tourism using the tourist island of Gili Trawangan in Indonesia. The study's primary purpose is to show how the beliefs and practices of...

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Article

Sustainability in top hospitality/leisure management programs : teaching for a sustainable future?

Higher education (HE) programs in hospitality/leisure management studies offer the theoretical knowledge which should prepare graduates to be effective thought leaders for a changing global workplace. Previous research examined HE institutions’ role...

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Article

Teaching during COVID-19 : faculty members’ perceptions during and after an “exceptional” semester

With the arrival of the COVID-19 pandemic in Europe in March 2020, higher education institutions (HEIs) worldwide were confronted with creating online courses to complete the semester. While emphasizing positive elements such as flexibility and...

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Article

Learning during (or despite) COVID-19 : business students’ perceptions of online learning

Purpose : In March 2020, higher education institutions (HEIs) were obliged to complete the semester online because of the COVID-19 pandemic. In the semesters that followed, HEIs reopened and closed again because of new waves of the pandemic. While...

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Article

“Sanitary measures, social distancing, safety” : the evolution of Swiss hoteliers’ Covid-19 communication through three snapshots

Since the first reports of the Covid-19 virus in December 2019, the tourism industry has struggled to find solutions to this unprecedented crisis. During crises, organizational learning can develop crisis management and communication skills while...

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Article

Egyptian crises and destination brand image: the resurrection of the mummy

Previous research has shown that a country’s perceived image during and after the crisis affects tourism, yet the impact of communications on the holistic destination brand image in a sustained crisis remains limited. Based on a case study of Egypt...

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Zeitschriftenpublikationen

Bernard, S., Ho, J. A., Dias, A., Zizka, L., & Singal, M. (Forthcoming). A Cross-cultural Analysis of Attributes that Influence Customers’ Hotel Experience in Green Hotels. Journal of Travel Research. https://doi.org/10.1177/00472875251353798

Zizka, L. (Forthcoming). “It Looks Good Enough”: Recognizing the Quality of Generative AI Output in Academic Writing Tasks in Higher Education. Journal of Hospitality & Tourism Education. https://doi.org/10.1080/10963758.2025.2496663

McGunagle, D., Zizka, L., Mau, R., & Clark, P. (Forthcoming). The journey toward sustainability: positive impact of environmental, social, and governance index on transportation. Journal of Marketing Analytics. https://doi.org/10.1057/s41270-024-00368-1

Dias, A., Zizka, L., Bernard, S., Singal, M., & Ho, J. (2026). Conceptualizing social dynamic capabilities: Contextual embeddedness in hospitality industry. International Journal of Hospitality Management, 134, 104595. https://doi.org/10.1016/j.ijhm.2026.104595

Bernard, S., Singal, M., Dias, A., Ho, J. A., & Zizka, L. (2025). Sustainable Horizons: Navigating ESG Reporting Challenges in the Hospitality and Tourism Industry. Journal of Hospitality & Tourism Research, 49(6), 1141-1158. https://doi.org/10.1177/10963480251352232

Zizka, L., & Probst, G. (2024). Teaching and learning in business schools post-pandemic: a digital future. Journal of International Education in Business, 17(3), 542-555. https://doi.org/10.1108/JIEB-12-2023-0103

Probst, G. and Zizka, L. (2024). Higher education pre- to post-COVID-19: student and faculty perceptions. Quality Assurance in Education, 32(3), 445-459. https://doi.org/10.1108/QAE-05-2024-0077

Zizka, L., Dias, Á., Ho, J. A., Simpson, S. B., & Singal, M. (2024). From extra to Extraordinary: An academic and practical exploration of Extraordinary (E) Pro Environmental Behavior (PEB) in the hotel industry. International Journal of Hospitality Management, 119, 103704. https://doi.org/10.1016/j.ijhm.2024.103704

Zizka, L., & Chen, M.-M. (2024). ‘We are open again (and again)’: communicating during COVID-19 – opportunities, challenges, and lessons learned. Current Issues in Tourism, 27(24), 4446-4462. https://doi.org/10.1080/13683500.2023.2276790

Zizka, L., & Chen, M.-M. (2024). “Sanitary measures, social distancing, safety”: The evolution of Swiss hoteliers’ Covid-19 communication through three snapshots. Tourism and Hospitality Research, 24(3), 463-478. https://doi.org/10.1177/14673584231162279

Baalbaki, J., & Zizka, L. (2024). Egyptian crises and destination brand image: The resurrection of the mummy. Current Issues in Tourism, 27(6), 887-905. https://doi.org/10.1080/13683500.2023.2187280

Zizka, L., & Probst, G. (2023). Learning during (or despite) COVID-19: business students’ perceptions of online learning. Quality Assurance in Education, 31(1), 60-73. https://doi.org/10.1108/QAE-12-2021-0188

Button, D., McGunagle, D., Zizka, L., & Clark, P. (2023). Airlines and corporate sustainability initiatives: Unrecognised value. Journal of Digital & Social Media Marketing, 11(3), 272-286. Retrieved from https://www.ingentaconnect.com/content/hsp/jdsmm/2023/00000011/00000003/art00007

Varga, P., Rouger, M. A., Terrier, L., Zizka, L., & Zivkovic, P. (2022). Welcome to My Home: Muslim Residents' Perceptions of Western Tourists. Tourism: an international interdisciplinary journal, 70(4), 571-584. https://doi.org/10.37741/t.70.4.3

Zizka, L. (2022). Sustainability in Top Hospitality/Leisure Management Programs: Teaching for a Sustainable Future? Journal of Hospitality & Tourism Education, 34(1), 57-65. https://doi.org/10.1080/10963758.2020.1868316

Zizka, L., & Probst, G. (2022). Teaching during COVID-19: Faculty members’ perceptions during and after an “exceptional” semester. Journal of international education in business, 15(2), 202-220. https://doi.org/10.1108/JIEB-12-2020-0099

Stirnimann, A., & Zizka, L. (2022). Waste not, want not: Managerial attitudes towards mitigating food waste in the Swiss-German restaurant industry. Journal of Foodservice Business Research, 25(3), 302-328. https://doi.org/10.1080/15378020.2021.1942749

Scheiwiller, S., & Zizka, L. (2021). Strategic responses by European airlines to the Covid-19 pandemic: A soft landing or a turbulent ride? Journal of Air Transport Management, 95, 102103. https://doi.org/10.1016/j.jairtraman.2021.102103

Chen, M.-M., Zizka, L., Girardin, F., & Zhang, E. R. (2021). Explaining viewer affect with imagery diagnosis model. Tourism Management Perspectives, 38, 100814. https://doi.org/10.1016/j.tmp.2021.100814

Zizka, L., & Varga, P. (2021). Teaching sustainability in higher education institutions: Assessing hospitality students’ sustainability literacy. Journal of hospitality & tourism education, 33(4), 242-257. https://doi.org/10.1080/10963758.2020.1726771

Zizka, L., McGunagle, D.-M., & Clark, P.-J. (2021). Sustainability in science, technology, engineering and mathematics (STEM) programs: Authentic engagement through a community-based approach. Journal of Cleaner Production, 279, 123715. https://doi.org/10.1016/j.jclepro.2020.123715

Martin-Rios, C., Zizka, L., Varga, P., & Pasamar, S. (2020). KITRO: Technology solutions to reduce food waste in Asia-Pacific hospitality and restaurants. Asia Pacific Journal of Tourism Research, 25(10), 1128-1135. https://doi.org/10.1080/10941665.2020.1773513

Terrier, L., Varga, P. Scaroni, A., & Zizka, L. (2020). To go or not to go, that is the question: Using social influence to reduce hot beverage cup waste, Journal of Foodservice Business Research, 23(4), 350-357. https://doi.org/10.1080/15378020.2020.1768041

McGunagle, D., & Zizka, L. (2020), Employability skills for 21st-century STEM students: the employers' perspective. Higher Education, Skills and Work-Based Learning, 10(3), 591-606. https://doi.org/10.1108/HESWBL-10-2019-0148

Plews, R., & Zizka, L. (2020). Hospitality Faculty Member Perceptions of the Role of Faculty Development for Their Teaching. Journal of Hospitality and Tourism Education, 32(1), 55-61. https://doi.org/10.1080/10963758.2019.1654885

Worwag, S., Varga, P., & Zizka, L. (2019). Tourists’ Ethical Concern for Dumbo: Elephant Tourism in Thailand. Journal of Travel, Tourism and Recreation, 1(2), 17-27. Retrieved from https://www.sryahwapublications.com/journal-of-travel-tourism-and-recreation/volume-1-issue-2/

Zizka, L., McGunagle, D., & Clark, P. (2019). Sustainability in STEM Higher Education: Making Social Change Together. Journal of Higher Education Theory and Practice, 18(7), 121-132. https://doi.org/10.33423/jhetp.v18i7.269

McGunagle, D., & Zizka, L. (2018). Meeting Real World Demands of the Global Economy: An Employer's Perspective. Journal of Aviation/Aerospace Education & Research, 27(2), 59-76. https://doi.org/10.15394/jaaer.2018.1738

Zizka, L. (2018). Hospitality Students’ Perceptions of Ethics, Corporate Social Responsibility, and Sustainability. The International Journal of Learning in Higher Education, 24(4), 1-12. https://doi.org/10.18848/2327-7955/CGP/v24i04/1-12

Zizka, L. (2017). The (mis)use of social media to communicate CSR in hospitality: Increasing stakeholders' (dis)engagement through social media. Journal of Hospitality and Tourism Technology, 8(1), 73-86. https://doi.org/10.1108/JHTT-07-2016-0037

Zizka, L. (2017). Corporate Reputation Rankings 2016: And the Winner is? Advances in Economics and Business, 5(3), 137-154. https://doi.org/10.13189/aeb.2017.050303

Zizka, L. (2017). Student perceptions of ethics, CSR, and sustainability (ECSRS) in hospitality management education. Journal of Teaching in Travel & Tourism, 17(4), 254-268. https://doi.org/10.1080/15313220.2017.1399497

Zizka, L. (2017). From Campfire to Classroom: An Application of Talking Circles and Storytelling in Hospitality Management Education. Journal of Hospitality &Tourism Education, 29(1), 44-50. https://doi.org/10.1080/10963758.2016.1266944

McGunagle, D. M., Button, D., & Zizka, L. (2016). The impact of corporate social responsibility communication on corporate reputation. I-Manager’s Journal of Management, 10(4), 37-44. https://doi.org/10.26634/jmgt.10.4.5907

Zizka, L. (2016). Digital natives and perceived technology skills: Bridging the digital divide between natives. Journal of Communication and Media Studies, 1(3), 15-23. https://doi.org/10.18848/2470-9247/CGP/v01i03/15-23

Stierand, M., & Zizka, L. (2015). Reflecting on hospitality management education through a practice lens, Quality Assurance in Education, 23(4), 353-363. https://doi.org/10.1108/QAE-04-2015-0013