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Alessandro Inversini

Dr Alessandro Inversini

Dr Alessandro Inversini

Full Professor & Associate Dean Research & Thought Leadership

Fachgebiet

  • Digital communication
  • Digital marketing
  • E-tourism
  • Mobile marketing

Biographie

Dr. Alessandro Inversini ist außerordentlicher Professor für Marketing und Assoziierter Dekan für Forschung & Thought Leadership an der EHL. Er ist Experte für digitales Marketing, digitale Kommunikation, mobiles Marketing und E-Tourismus mit umfangreicher internationaler akademischer und industrieller Erfahrung. Vor seiner Tätigkeit an der EHL arbeitete Dr. Inversini an der Università della Svizzera italiana (als Geschäftsführer des Labors webatelier.net), an der Bournemouth University (als Mitglied des eTourism Lab) und an der Henley Business School (University of Reading – als Fachbereichsleiter für strategisches Marketing im MBA).


In seiner beruflichen Laufbahn war er in der Industrie als Berater tätig (von Start-ups bis hin zu etablierten Firmen) und als Geschäftsführer von ticinoinfo SA, dem öffentlich-privaten regionalen Kompetenzzentrum für digitale Medieninnovationen im Reiseverkehr der Region Tessin (Schweiz). Alessandros Forschungsarbeiten wurde von öffentlichen und privaten Einrichtungen in der Schweiz, Italien und Großbritannien finanziert und unterstützt und in renommierten internationalen Forschungszeitschriften veröffentlicht.

Auszeichnungen

Literati Award of Excellence – Outstanding Paper Award for 'Smart tourism destinations: ecosystems for tourism destination competitiveness', International Journal of Tourism Cities (2017)
IFITT Best Journal Article of the Year – Runner up for 'Community crosstalk: an exploratory analysis of destination and festival eWOM on Twitter', Journal of Marketing Management (2015)
Academy Of Marketing 2014 Best Paper in Track Award for 'Social Media and Festivals as Destination Marketing Tool: A study on Twitter Conversations', Presented at Academy of Marketing Conference 2014 (2014)
ED MEDIA Best Paper Award for 'MiLE: Systematic Usability Evaluation for E-learning Web Applications', Proceedings of EDMEDIA 2004 (2004)

Ausbildung

PhD in Communication Sciences, Università della Svizzera italiana (Lugano, Switzerland)

Unterrichtete Kurse

BACHELOR OF SCIENCE IN INTERNATIONAL HOSPITALITY MANAGEMENT
• Digital and AI Marketing
• Experience Design
• International Services Marketing
MASTER OF BUSINESS ADMINISTRATION FOR HOSPITALITY AND SERVICE INDUSTRIES
• Venture Hospitality: Creating & Evaluating Experiences
MASTER IN HOSPITALITY MANAGEMENT
• Field Trip - “At the Forefront of Digital Transformation"

Unterrichtsort

EHL Campus Lausanne

Zeitschriftenpublikationen

Chen, M.-M., Seach, K., Inversini, A., & Williams, N. (2025). Different cultures review hotels differently. Tourism and Hospitality Research, 25(2), 214-228. https://doi.org/10.1177/14673584231198410

Inversini, A. (2025). Human centered digital transformation in travel: a horizon 2050 paper. Tourism Review, 80(1), 326-337. https://doi.org/10.1108/TR-12-2023-0886

Inversini, A., Saul, L., Balet, S. and Schegg, R. (2024). The rise of regenerative hospitality. Journal of Tourism Futures, 10(1), 6-20. https://doi.org/10.1108/JTF-04-2023-0107

Sigala, M., Ooi, K. B., Tan, G. W. H., Aw, E. C. X., Buhalis, D., Cham, T. H., Chen, M-M., Dwivedi, Y. K., Gretzel, U., Inversini, A., Jung, T., Law, R., & Ye, I. H (2024). Understanding the impact of ChatGPT on tourism and hospitality: Trends, prospects and research agenda. Journal of Hospitality and Tourism Management, 60, 384-390. https://doi.org/10.1016/j.jhtm.2024.08.004

Inversini, A., & Derchi, G.B. (2024). Corporate social responsibility on social media: a scoping review of the literature. Journal of Information, Communication and Ethics in Society, 22(4), 434-452. https://doi.org/10.1108/JICES-04-2023-0046

Krings, W., Palmer, R., Harrison, M.J. and Inversini, A. (2022). Digital Media as a Game-Changer in B2B Buyer-Vendor Relationships. Journal of Sustainable Business and Economics, 5(3), 27-43. https://doi.org/10.30564/jsbe.v5i3.17

Inversini, A., Rega, I., & Gan, S. W. (2022). The transformative learning nature of malaysian homestay experiences. Journal of Hospitality and Tourism Management, 51, 312-320. https://doi.org/10.1016/j.jhtm.2022.03.008

Filieri, R., Lin, Z., Pino, G., Alguezaui, S., & Inversini, A. (2021). The role of visual cues in eWOM on consumers’ behavioral intention and decisions. Journal of business research, 135, 663-675. https://doi.org/10.1016/j.jbusres.2021.06.055

Krings, W., Palmer, R., & Inversini, A. (2021). Industrial marketing management digital media optimization for B2B marketing. Industrial Marketing Management, 93, 174-186. https://doi.org/10.1016/j.indmarman.2021.01.002

Inversini, A., Williams, N. L., Rega, I., & Samakovlis, I. (2020). Modelling Twitter conversations in #favela towards the conceptualization of the eVoice of the unheard. Journal of information, communication and ethics in society, 18(4), 529-551. https://doi.org/10.1108/JICES-09-2019-0101

Inversini, A., Rega, I., & van Zyl, I. (2020). Internet representations of voluntourism fail to effectively integrate tourism and volunteering. Tourism Geographies, 22(1), 1-21. https://doi.org/10.1080/14616688.2019.1600007

Inversini, A., De Carlo, M., & Masiero, L. (2020). The effects of customer-centricity in hospitality. International Journal of Hospitality Management, 86, 102436. https://doi.org/10.1016/j.ijhm.2019.102436

Sit, K., Hoang, D., & Inversini, A. (2018). Showrooming and retail opportunities: A qualitative investigation via a consumer-experience lens. Journal of Retailing and Consumer Services, 40, 163-174. https://doi.org/10.1016/j.jretconser.2017.10.004

Inversini, A. (2017). Managing Passengers’ Experience Through Mobile Moments. Journal of Air Transport Management, 62, 78-81. https://doi.org/10.1016/j.jairtraman.2017.03.009

Williams, N. L., Inversini, A., Ferdinand, N., & Buhalis, D. (2017). Destination eWOM: A macro and meso network approach? Annals of Tourism Research, 64, 87-101.

Inversini, A., & Rega, I. (2016). eTourism for Socio-Economic Development, Symphonya. Emerging Issues in Management, 1, 75-82. https://doi.org/10.4468/2016.1.07inversini.rega

Stangl, B., Inversini, A., & Schegg, R. (2016). Hotels’ dependency on online intermediaries and their chosen distribution channel portfolios: Three country insights. International Journal of Hospitality Management, 52, 87-96. https://doi.org/10.1016/j.ijhm.2015.09.015

Williams, N. L., Inversini, A., Buhalis, D., & Ferdinand, N. (2015). Community crosstalk: an exploratory analysis of destination and festival eWOM on Twitter. Journal of Marketing Management, 31(9-10), 1113-1140. https://doi.org/10.1080/0267257X.2015.1035308

Inversini, A., & Masiero, L. (2014). Selling Rooms Online: The Use of Social Media and Online Travel Agents. International Journal of Contemporary Hospitality Management, 26(2), 272-292. https://doi.org/10.1108/IJCHM-03-2013-0140