Alessandro Inversini , PhD

Kurz-Bio

Dr. Alessandro Inversini ist außerordentlicher Professor für Marketing an der EHL. Er ist Experte für digitales Marketing, digitale Kommunikation, mobiles Marketing und E-Tourismus mit umfangreicher internationaler akademischer und industrieller Erfahrung. Vor seiner Tätigkeit an der EHL arbeitete Dr. Inversini an der Università della Svizzera italiana (als Geschäftsführer des Labors webatelier.net), an der Bournemouth University (als Mitglied des eTourism Lab) und an der Henley Business School (University of Reading – als Fachbereichsleiter für strategisches Marketing im MBA).

In seiner beruflichen Laufbahn war er in der Industrie als Berater tätig (von Start-ups bis hin zu etablierten Firmen) und als Geschäftsführer von ticinoinfo SA, dem öffentlich-privaten regionalen Kompetenzzentrum für digitale Medieninnovationen im Reiseverkehr der Region Tessin (Schweiz). Alessandros Forschungsarbeiten wurde von öffentlichen und privaten Einrichtungen in der Schweiz, Italien und Großbritannien finanziert und unterstützt und in renommierten internationalen Forschungszeitschriften veröffentlicht.

Veröffentlichungen in Peer-Reviewed Journals

Inversini, A., Rega, I., & Gan, S. W. (2022). The transformative learning nature of malaysian homestay experiences. Journal of Hospitality and Tourism Management, 51, 312-320. Retrieved from https://www.sciencedirect.com/science/article/pii/S1447677022000560?via%3Dihub

Filieri, R., Zhibin, L., Pino, G., Alguezaui, S., & Inversini, A. (2021). The role of visual cues in eWOM on consumers’ behavioral intention and decisions. https://doi.org/10.1016/j.jbusres.2021.06.055

Krings, W., Palmer, R., & Inversini, A. (2021). Industrial marketing management digital media optimization for B2B marketing. Industrial Marketing Management. https://doi.org/10.1016/j.indmarman.2021.01.002

Inversini, A., Williams, N., Rega, I., & Samakovlis, I. (2020). Modelling Twitter conversations in #favela towards the conceptualization of the eVoice of the unheard. Journal of Information, Communication and Ethics in Society.

Inversini, A. (2020). Reputation in travel and tourism: a perspective article. Tourism Review, Vol. 75 No.1, pp. 310-313. https://doi.org/10.1108/TR-04-2019-0127

Inversini, A., De Carlo, M., & Masiero, L. (2020). The effects of customer-centricity in hospitality. International Journal of Hospitality Management, 86. https://doi.org/10.1016/j.ijhm.2019.102436

Inversini, A., Rega, I., & van Zyl, I. (2019). Internet representations of voluntourism fail to effectively integrate tourism and volunteering. Tourism Geographies, 22(1), 1-21. https://doi.org/10.1080/14616688.2019.1600007

Sit, K., Hoang, D., & Inversini, A. (2018). Showrooming and retail opportunities: A qualitative investigation via a consumer-experience lens. Journal of Retailing and Consumer Services, 40, 163-174. https://doi.org/10.1016/j.jretconser.2017.10.004

Inversini, A. (2017). Managing Passengers’ Experience Through Mobile Moments. Journal of Air Transport Management, 62, 78-81. https://doi.org/10.1016/j.jairtraman.2017.03.009

Williams, N. L., Inversini, A., Ferdinand, N., & Buhalis, D. (2017). Destination eWOM: A macro and meso network approach? Annals of Tourism Research, 64, 87-101. https://doi.org/10.1016/j.annals.2017.02.007

Inversini, A., & Rega, I. (2016). eTourism for Socio-Economic Development, Symphonya. Emerging Issues in Management, 1, 75-82. http://dx.doi.org/10.4468/2016.1.08inversini.rega

Stangl, B., Inversini, A., & Schegg, R. (2016). Hotels’ dependency on online intermediaries and their chosen distribution channel portfolios: Three country insights. International Journal of Hospitality Management, 52, 87-96. https://doi.org/10.1016/j.ijhm.2015.09.015

Williams, N. L., Inversini, A., Buhalis, D., & Ferdinand, N. (2015). Community crosstalk: an exploratory analysis of destination and festival eWOM on Twitter. Journal of Marketing Management, 31(9-10), 1113-1140. https://doi.org/10.1080/0267257X.2015.1035308

Inversini, A., & Masiero, L. (2014). Selling Rooms Online: The Use of Social Media and Online Travel Agents. International Journal of Contemporary Hospitality Management, 26(2), 272-292. https://doi.org/10.1108/IJCHM-03-2013-0140

Geförderte Forschungsprojekte

Inversini, A. Project: Digital Supported Regenerative Hospitality in Rural Lebanon, Date: 01.02.2023 to 31.01.2024, External fundraising: HES-SO / E&TA
Inversini, A. Project: Resilient Tourism, Date: 01.06.2022 to 31.05.2026, External funding: InnoSuisse Flagship
Inversini, A. Project: Digitally Enabled Regenerative Hospitality Ecosystems, Date: 15.06.2022 to 15.12.2022, External fundraising: HES-SO.
Inversini, A. Project: Local Community Empowerment Through Smart Host-Guest Relationship, Date: 01.03.2021 to 31.06.2022, External fundraising: HES-SO.
Inversini, A. Project : L’avenir des hôtels d’affaires Suisses en milieu urbain. Date: 01.03.2021 to 28.02.2022, External fundraising: InnoTour.
Inversini, A. & Derchi, G-B., Project: Corporate Social Responsibility and Social Media Communication, Date: 01.02.2020 to 31.07.2021, External fundraising: HES-SO.

Auszeichnungen

Literati Award of Excellence – Outstanding Paper Award for "Smart tourism destinations: ecosystems for tourism destination competitiveness", International Journal of Tourism Cities (2017)
IFITT Best Journal Article of the Year – Runner up for "Community crosstalk: an exploratory analysis of destination and festival eWOM on Twitter", Journal of Marketing Management (2015)
Academy Of Marketing 2014 Best Paper in Track Award for "Social Media and Festivals as Destination Marketing Tool: A study on Twitter Conversations", Presented at Academy of Marketing Conference 2014 (2014)
ED MEDIA Best Paper Award for "MiLE: Systematic Usability Evaluation for E-learning Web Applications", Proceedings of EDMEDIA 2004 (2004)