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Laura Zizka

Dr Laura Zizka

Dr Laura Zizka

Professeur Associé

Expertise

  • Communications
  • Responsabilité sociale des entreprises
  • Enseignement supérieur (hospitalité et STEM)
  • Actions, initiatives et rapports de durabilité
  • Communication en cas de crise / stratégique

Biographie

Avec plus de 20 ans d'expérience dans l'enseignement international, Dr Laura Zizka est membre du corps enseignant de l'EHL depuis 2002. En tant que professeur associé, elle enseigne la rédaction académique et la communication de crise/stratégique aux étudiants du premier et du deuxième cycle, et encadre les projets d'entreprise des étudiants et les thèses du premier cycle. Sa philosophie d'enseignement est axée sur l'apprentissage tout au long de la vie, l'application de compétences générales transférables et le changement social positif.


Dr Zizka est présidente du jury d'examen et coach pédagogique pour les pairs. Elle anime des séminaires et des ateliers avec les étudiants et le personnel sur des sujets d'enseignement et d'apprentissage. Mme Zizka est membre du Swiss Faculty Development Network (SFDN), de la British Academy of Management (BAM) et de l'Academy of Management (AOM). Elle a présenté des articles lors de conférences internationales et fait office d'examinatrice pour plusieurs revues universitaires prestigieuses.

Récompenses

Received Best Developmental Paper Award at the BAM conference 2016 in the category of ‘Research Methodology’ (co-authored with Dr. Viktor Dorfler and Dr. Marc B. Stierand) with the paper entitled “Reflecting on Becoming: The Role of Savoir, Savoir-Faire, and Savoir-Être”

Formation

PhD in Management, Walden University
MA in Technical and Professional Writing Specialization, Northern Arizona University
BA in French and Sociology, Xavier University

Cours enseignés

BACHELOR OF SCIENCE IN INTERNATIONAL HOSPITALITY MANAGEMENT
• Academic writing
• Crisis/Strategic Communication
MASTER IN HOSPITALITY MANAGEMENT
• Academic writing

Lieu d'enseignement

EHL Campus Lausanne

Publications dans des revues

Probst, G., Zizka, L. & Sarrasin, N. (Forthcoming). A matrix to implement blended learning into higher education institutions. Discover Education, 5(1), 398. https://doi.org/10.1007/s44217-026-01435-8

Bernard, S., Ho, J. A., Dias, A., Zizka, L., & Singal, M. (Forthcoming). A Cross-cultural Analysis of Attributes that Influence Customers’ Hotel Experience in Green Hotels. Journal of Travel Research. https://doi.org/10.1177/00472875251353798

Zizka, L. (Forthcoming). “It Looks Good Enough”: Recognizing the Quality of Generative AI Output in Academic Writing Tasks in Higher Education. Journal of Hospitality & Tourism Education. https://doi.org/10.1080/10963758.2025.2496663 

McGunagle, D., Zizka, L., Mau, R., & Clark, P. (Forthcoming). The journey toward sustainability: positive impact of environmental, social, and governance index on transportation. Journal of Marketing Analytics. https://doi.org/10.1057/s41270-024-00368-1 

Dias, Á., Zizka, L., Bernard, S., Singal, M., & Ho, J. A. (2026). Toward the institutionalization of social sustainability. Annals of Tourism Research, 118, 104181. https://doi.org/10.1016/j.annals.2026.104181

Dias, A., Zizka, L., Bernard, S., Singal, M., & Ho, J. (2026). Conceptualizing social dynamic capabilities: Contextual embeddedness in hospitality industry. International Journal of Hospitality Management, 134, 104595. https://doi.org/10.1016/j.ijhm.2026.104595

Bernard, S., Singal, M., Dias, A., Ho, J. A., & Zizka, L. (2025). Sustainable Horizons: Navigating ESG Reporting Challenges in the Hospitality and Tourism Industry. Journal of Hospitality & Tourism Research, 49(6), 1141-1158. https://doi.org/10.1177/10963480251352232 

Zizka, L., & Probst, G. (2024). Teaching and learning in business schools post-pandemic: a digital future. Journal of International Education in Business, 17(3), 542-555. https://doi.org/10.1108/JIEB-12-2023-0103 

Probst, G. and Zizka, L. (2024). Higher education pre- to post-COVID-19: student and faculty perceptions. Quality Assurance in Education, 32(3), 445-459. https://doi.org/10.1108/QAE-05-2024-0077 

Zizka, L., Dias, Á., Ho, J. A., Simpson, S. B., & Singal, M. (2024). From extra to Extraordinary: An academic and practical exploration of Extraordinary (E) Pro Environmental Behavior (PEB) in the hotel industry. International Journal of Hospitality Management, 119, 103704. https://doi.org/10.1016/j.ijhm.2024.103704 

Zizka, L., & Chen, M.-M. (2024). ‘We are open again (and again)’: communicating during COVID-19 – opportunities, challenges, and lessons learned. Current Issues in Tourism, 27(24), 4446-4462. https://doi.org/10.1080/13683500.2023.2276790 

Zizka, L., & Chen, M.-M. (2024). “Sanitary measures, social distancing, safety”: The evolution of Swiss hoteliers’ Covid-19 communication through three snapshots. Tourism and Hospitality Research, 24(3), 463-478. https://doi.org/10.1177/14673584231162279 

Baalbaki, J., & Zizka, L. (2024). Egyptian crises and destination brand image: The resurrection of the mummy. Current Issues in Tourism, 27(6), 887-905. https://doi.org/10.1080/13683500.2023.2187280 

Zizka, L., & Probst, G. (2023). Learning during (or despite) COVID-19: business students’ perceptions of online learning. Quality Assurance in Education, 31(1), 60-73. https://doi.org/10.1108/QAE-12-2021-0188 

Button, D., McGunagle, D., Zizka, L., & Clark, P. (2023). Airlines and corporate sustainability initiatives: Unrecognised value. Journal of Digital & Social Media Marketing, 11(3), 272-286. Retrieved from https://www.ingentaconnect.com/content/hsp/jdsmm/2023/00000011/00000003/art00007 

Varga, P., Rouger, M. A., Terrier, L., Zizka, L., & Zivkovic, P. (2022). Welcome to My Home: Muslim Residents' Perceptions of Western Tourists. Tourism: an international interdisciplinary journal, 70(4), 571-584. https://doi.org/10.37741/t.70.4.3 

Zizka, L. (2022). Sustainability in Top Hospitality/Leisure Management Programs: Teaching for a Sustainable Future? Journal of Hospitality & Tourism Education, 34(1), 57-65. https://doi.org/10.1080/10963758.2020.1868316 

Zizka, L., & Probst, G. (2022). Teaching during COVID-19: Faculty members’ perceptions during and after an “exceptional” semester. Journal of international education in business, 15(2), 202-220. https://doi.org/10.1108/JIEB-12-2020-0099 

Stirnimann, A., & Zizka, L. (2022). Waste not, want not: Managerial attitudes towards mitigating food waste in the Swiss-German restaurant industry. Journal of Foodservice Business Research, 25(3), 302-328. https://doi.org/10.1080/15378020.2021.1942749 

Scheiwiller, S., & Zizka, L. (2021). Strategic responses by European airlines to the Covid-19 pandemic: A soft landing or a turbulent ride? Journal of Air Transport Management, 95, 102103. https://doi.org/10.1016/j.jairtraman.2021.102103 

Chen, M.-M., Zizka, L., Girardin, F., & Zhang, E. R. (2021). Explaining viewer affect with imagery diagnosis model. Tourism Management Perspectives, 38, 100814. https://doi.org/10.1016/j.tmp.2021.100814 

Zizka, L., & Varga, P. (2021). Teaching sustainability in higher education institutions: Assessing hospitality students’ sustainability literacy. Journal of hospitality & tourism education, 33(4), 242-257. https://doi.org/10.1080/10963758.2020.1726771 

Zizka, L., McGunagle, D.-M., & Clark, P.-J. (2021). Sustainability in science, technology, engineering and mathematics (STEM) programs: Authentic engagement through a community-based approach. Journal of Cleaner Production, 279, 123715. https://doi.org/10.1016/j.jclepro.2020.123715 

Martin-Rios, C., Zizka, L., Varga, P., & Pasamar, S. (2020). KITRO: Technology solutions to reduce food waste in Asia-Pacific hospitality and restaurants. Asia Pacific Journal of Tourism Research, 25(10), 1128-1135. https://doi.org/10.1080/10941665.2020.1773513 

Terrier, L., Varga, P. Scaroni, A., & Zizka, L. (2020). To go or not to go, that is the question: Using social influence to reduce hot beverage cup waste, Journal of Foodservice Business Research, 23(4), 350-357. https://doi.org/10.1080/15378020.2020.1768041 

McGunagle, D., & Zizka, L. (2020), Employability skills for 21st-century STEM students: the employers' perspective. Higher Education, Skills and Work-Based Learning, 10(3), 591-606. https://doi.org/10.1108/HESWBL-10-2019-0148 

Plews, R., & Zizka, L. (2020). Hospitality Faculty Member Perceptions of the Role of Faculty Development for Their Teaching. Journal of Hospitality and Tourism Education, 32(1), 55-61. https://doi.org/10.1080/10963758.2019.1654885 

Worwag, S., Varga, P., & Zizka, L. (2019). Tourists’ Ethical Concern for Dumbo: Elephant Tourism in Thailand. Journal of Travel, Tourism and Recreation, 1(2), 17-27. Retrieved from https://www.sryahwapublications.com/journal-of-travel-tourism-and-recreation/volume-1-issue-2/ 

Zizka, L., McGunagle, D., & Clark, P. (2019). Sustainability in STEM Higher Education: Making Social Change Together. Journal of Higher Education Theory and Practice, 18(7), 121-132. https://doi.org/10.33423/jhetp.v18i7.269 

McGunagle, D., & Zizka, L. (2018). Meeting Real World Demands of the Global Economy: An Employer's Perspective. Journal of Aviation/Aerospace Education & Research, 27(2), 59-76. https://doi.org/10.15394/jaaer.2018.1738 

Zizka, L. (2018). Hospitality Students’ Perceptions of Ethics, Corporate Social Responsibility, and Sustainability. The International Journal of Learning in Higher Education, 24(4), 1-12. https://doi.org/10.18848/2327-7955/CGP/v24i04/1-12 

Zizka, L. (2017). The (mis)use of social media to communicate CSR in hospitality: Increasing stakeholders' (dis)engagement through social media. Journal of Hospitality and Tourism Technology, 8(1), 73-86. https://doi.org/10.1108/JHTT-07-2016-0037 

Zizka, L. (2017). Corporate Reputation Rankings 2016: And the Winner is? Advances in Economics and Business, 5(3), 137-154. https://doi.org/10.13189/aeb.2017.050303 

Zizka, L. (2017). Student perceptions of ethics, CSR, and sustainability (ECSRS) in hospitality management education. Journal of Teaching in Travel & Tourism, 17(4), 254-268. https://doi.org/10.1080/15313220.2017.1399497 

Zizka, L. (2017). From Campfire to Classroom: An Application of Talking Circles and Storytelling in Hospitality Management Education. Journal of Hospitality &Tourism Education, 29(1), 44-50. https://doi.org/10.1080/10963758.2016.1266944 

McGunagle, D. M., Button, D., & Zizka, L. (2016). The impact of corporate social responsibility communication on corporate reputation. I-Manager’s Journal of Management, 10(4), 37-44. https://doi.org/10.26634/jmgt.10.4.5907 

Zizka, L. (2016). Digital natives and perceived technology skills: Bridging the digital divide between natives. Journal of Communication and Media Studies, 1(3), 15-23. https://doi.org/10.18848/2470-9247/CGP/v01i03/15-23 

Stierand, M., & Zizka, L. (2015). Reflecting on hospitality management education through a practice lens, Quality Assurance in Education, 23(4), 353-363. https://doi.org/10.1108/QAE-04-2015-0013