Retour à la faculté
Dr Laura Zizka

Dr Laura Zizka

Qualification(s)

PhD in Management, Walden University
MA in Technical and Professional Writing Specialization, Northern Arizona University
BA in French and Sociology, Xavier University

Fonction

Professeur Assistante

Matière(s) enseignée(s)

Communication de Crise
Communication Stratégique de Crise
Ecriture Académique
Ecriture Académique, Recherche et Intégrité
Intégrité Académique
Gestion de Communication de Crise

Domaine(s) d'expertise

Actions, initiatives et rapports en matière de durabilité
Communication
Enseignement supérieur (hôtellerie et STEM)
Responsabilité sociétale des entreprises

Courte description

Avec plus de 20 ans d'expérience internationale dans l'enseignement, le Dr Laura Zizka donne des cours à L'Ecole hôtelière de Lausanne depuis 2002. En tant que Professeure Assistante, elle enseigne la communication d'entreprise, l'écriture académique, la communication de crise/stratégique aux étudiants en Bachelor et en Master. Depuis 2017, le Dr Zizka donne des cours similaires en ligne pour le Blended MBA (EHL). De plus, elle coache les étudiants pour les Student Business Projects ainsi que pour les thèses de Bachelor. Sa philosophie d'enseignement s'articule autour de l'apprentissage continu, du transfert de "softskills" et d'un changement sociétal positif.

Le Dr Zizka siège au Conseil Académique et est Peer Pedagogical Coach. Elle anime des séminaires et des workshops en collaboration avec des étudiants et ses collègues comme les "Writing Digital Scripts", "Happiness 24/7", "APA Referencing", "Writing on a Graduate Level", and "Writing Literature Reviews".
Le Dr Zizka est membre du Swiss Faculty Development Network (SFDN), de la British Academy of Management (BAM), et de l'Academy of Management (AOM). De plus, elle a présenté ses articles scientifiques dans des conférences internationales et est évaluatrice pour plusieurs journaux académiques prestigieux.

Publications dans des revues évaluées par des pairs

Martin-Rios, C., Zizka, L., Varga, P. & Pasamar, S. (Forthcoming). KITRO: technology solutions to reduce food waste in Asia-Pacific hospitality and restaurants, Asia Pacific Journal of Tourism Research, DOI: 10.1080/10941665.2020.1773513

Zizka, L., & Varga, P. (Forthcoming). Teaching Sustainability in Higher Education Institutions Assessing Hospitality Student’s Sustainability Literacy. Journal of Hospitality & Tourism Education, 1-16. https://doi.org/10.1080/10963758.2020.1726771

Zizka, L., Doreen M. McGunagle, D-M, Clark, P-J. (Forthcoming). Sustainability in science, technology, engineering and mathematics (STEM) programs: Authentic engagement through a community-based approach. Journal of Cleaner Production.

Terrier, L., Varga, P. Scaroni, A., & Zizka, L. (2020). To go or not to go, that is the question: Using social influence to reduce hot beverage cup waste, Journal of Foodservice Business Research, 23 (4), 350-357. https://doi.org/10.1080/15378020.2020.1768041

McGunagle, D., & Zizka, L. (2020). Employability skills for 21st-century STEM students: the employers' perspective. Higher Education, Skills and Work-Based Learning, 10 (3), 591-606. https://doi.org/10.1108/HESWBL-10-2019-0148

Plews, R., & Zizka, L. (2020). Hospitality Faculty Member Perceptions of the Role of Faculty Development for Their Teaching. Journal of Hospitality and Tourism Education, 32(1), 55-61. https://doi.org/10.1080/10963758.2019.1654885

Worwag, S., Varga, P., & Zizka, L. (2019). Tourists’ Ethical Concern for Dumbo: Elephant Tourism in Thailand. Journal of Travel, Tourism and Recreation, 1(2), 17-27.

Zizka, L., McGunagle, D., & Clark, P. (2019). Sustainability in STEM Higher Education: Making Social Change Together. Journal of Higher Education Theory and Practice, 18(7), 121-132. https://doi.org/10.33423/jhetp.v18i7.269

McGunagle, D., & Zizka, L. (2018). Meeting Real World Demands of the Global Economy: An Eployer's Perspective. Journal of Aviation/Aerospace Education & Research, 27(2), 59-76. https://doi.org/10.15394/jaaer.2018.1738

Zizka, L. (2018). Hospitality Students’ Perceptions of Ethics, Corporate Social Responsibility, and Sustainability. The International Journal of Learning in Higher Education, 24(4), 1-12. https://doi.org/10.1080/15313220.2017.1399497

Zizka, L. (2017). The (mis)use of social media to communicate CSR in hospitality: Increasing stakeholders' (dis)engagement through social media. Journal of Hospitality and Tourism Technology, 8(1), 73-86. https://doi.org/10.1108/JHTT-07-2016-0037

Zizka, L. (2017). Corporate Reputation Rankings 2016: And the Winner is? Advances in Economics and Business, 5(3), 137-154. DOI:10.13189/aeb.2017.050303

Zizka, L. (2017). Student perceptions of ethics, CSR, and sustainability (ECSRS) in hospitality management education. Journal of Teaching in Travel & Tourism, 17(4), 254-268. https://doi.org/10.1080/15313220.2017.1399497

Zizka, L. (2017). From Campfire to Classroom: An Application of Talking Circles and Storytelling in Hospitality Management Education. Journal of Hospitality &Tourism Education, 29(1), 44-50. https://doi.org/10.1080/10963758.2016.1266944

Zizka, L., & McGunagle, D. M. (2017). Sustainability: Exploring Gaps in Higher Education. Proceedings of the BAM 2016: 31st Annual Conference of the British Academy of Management, Warwick Business School, Coventry, UK.

Dörfler, V., Stierand, M., & Zizka, L. (2017). Studying Reflecting on Becoming: Some Philosophical Reference Points. Proceedings of the BAM 2016: 31st Annual Conference of the British Academy of Management, Warwick Business School, Coventry, UK.

McGunagle, D. M., Button, D., & Zizka, L. (2016). The impact of corporate social responsibility communication on corporate reputation. I-Manager’s Journal of Management, 10(4), 37-44.

Zizka, L. (2016). Digital natives and perceived technology skills: Bridging the digital divide between natives. Journal of Communication and Media Studies, 1(3), 15-23. https://doi.org/10.18848/2470-9247/CGP/v01i03/15-23

Stierand, M., & Zizka, L. (2015). Reflecting on hospitality management education through a practice lens, Quality Assurance in Education, 23(4), 353-363. https://doi.org/10.1108/QAE-04-2015-0013

Projets de recherche financés

Chen, M. M. & Zizka, L., Project: Destination Image: What drives potential tourists` intention to come to Switzerland? Date: 01.01.2019 to 30.06.2020, External fundraising: HES-SO.

Récompenses

Received Best Developmental Paper Award at the BAM conference 2016 in the category of ‘Research Methodology’ (co-authored with Dr. Viktor Dorfler and Dr. Marc B. Stierand) with the paper entitled “Reflecting on Becoming: The Role of Savoir, Savoir-Faire, and Savoir-Être”