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Dr Laura Zizka

Laura Zizka , PhD

Qualification(s)

PhD in Management, Walden University
MA in Technical and Professional Writing Specialization, Northern Arizona University
BA in French and Sociology, Xavier University

Fonction

Professeur associée

Localisation

EHL Campus Lausanne
EHL Campus (Singapore)

Module de cours enseigné

BACHELOR OF SCIENCE IN INTERNATIONAL HOSPITALITY MANAGEMENT
• Communication & Culture II
• Diploma Work - Bachelor Thesis
• Industrial Attachment (6 Months)
MASTER IN HOSPITALITY MANAGEMENT
• Academic Writing
MASTER IN BUSINESS ADMINISTRATION
• Crisis Communication Management

Matière(s) enseignée(s)

Communication de Crise
Communication Stratégique de Crise
Ecriture Académique
Ecriture Académique, Recherche et Intégrité
Intégrité Académique
Gestion de Communication de Crise

Domaine(s) d'expertise

Actions, initiatives et rapports en matière de durabilité
Communication
Enseignement supérieur (hôtellerie et STEM)
Responsabilité sociétale des entreprises

Courte description

Avec plus de 20 ans d'expérience dans l'enseignement international, Dr Laura Zizka est membre du corps enseignant de l'EHL depuis 2002. En tant que professeur associé, elle enseigne la rédaction académique et la communication de crise/stratégique aux étudiants du premier et du deuxième cycle, et encadre les projets d'entreprise des étudiants et les thèses du premier cycle. Sa philosophie d'enseignement est axée sur l'apprentissage tout au long de la vie, l'application de compétences générales transférables et le changement social positif.


Dr Zizka est présidente du jury d'examen et coach pédagogique pour les pairs. Elle anime des séminaires et des ateliers avec les étudiants et le personnel sur des sujets d'enseignement et d'apprentissage. Mme Zizka est membre du Swiss Faculty Development Network (SFDN), de la British Academy of Management (BAM) et de l'Academy of Management (AOM). Elle a présenté des articles lors de conférences internationales et fait office d'examinatrice pour plusieurs revues universitaires prestigieuses.

Publications dans des revues évaluées par des pairs

Zizka, L., & Chen, M.-M. (Forthcoming). “Sanitary measures, social distancing, safety”: The evolution of Swiss hoteliers’ Covid-19 communication through three snapshots. Tourism and Hospitality Research.

Baalbaki, J., & Zizka, L. (Forthcoming). Egyptian crises and destination brand image: the resurrection of the mummy. Current Issues in Tourism.

Zizka, L., & Probst, G. (2023). Learning during (or despite) COVID-19: business students’ perceptions of online learning. Quality Assurance in Education, 31 (1), 60-73.

Zizka, L. (2022). Sustainability in Top Hospitality/Leisure Management Programs: Teaching for a Sustainable Future? Journal of Hospitality & Tourism Education.

Zizka, L., & Probst, G. (2022). Teaching during COVD-19: faculty members’ perceptions during and after an “exceptional” semester. Journal of International Education in Business.

Zizka, L., & Stirnimann, A. (2022). Waste not, want not: Managerial attitudes towards mitigating food waste in the Swiss-German restaurant industry. Journal of Foodservice Business Research.

Scheiwiller, S., & Zizka, L. (2021). Strategic responses by European airlines to the Covid-19 pandemic: A soft landing or a turbulent ride? Journal of Air Transport Management. https://doi.org/10.1016/j.jairtraman.2021.102103

Chen, M. M., Zizka, L., Girardin, F., & Zhang, E. R. (2021). Explaining viewer affect with imagery diagnosis model. Tourism Management Perspectives, 38, 100814. https://doi.org/10.1016/j.tmp.2021.100814

Zizka, L., & Varga, P. (2021). Teaching Sustainability in Higher Education Institutions Assessing Hospitality Student’s Sustainability Literacy. Journal of Hospitality & Tourism Education, 1-16. https://doi.org/10.1080/10963758.2020.1726771

Zizka, L., Doreen M. McGunagle, D-M, Clark, P-J. (2021). Sustainability in science, technology, engineering and mathematics (STEM) programs: Authentic engagement through a community-based approach. Journal of Cleaner Production.

Martin-Rios, C., Zizka, L., Varga, P. & Pasamar, S. (2020). KITRO: technology solutions to reduce food waste in Asia-Pacific hospitality and restaurants, Asia Pacific Journal of Tourism Research, DOI: 10.1080/10941665.2020.1773513

Terrier, L., Varga, P. Scaroni, A., & Zizka, L. (2020). To go or not to go, that is the question: Using social influence to reduce hot beverage cup waste, Journal of Foodservice Business Research, 23 (4), 350-357. https://doi.org/10.1080/15378020.2020.1768041

McGunagle, D., & Zizka, L. (2020). Employability skills for 21st-century STEM students: the employers' perspective. Higher Education, Skills and Work-Based Learning, 10 (3), 591-606. https://doi.org/10.1108/HESWBL-10-2019-0148

Plews, R., & Zizka, L. (2020). Hospitality Faculty Member Perceptions of the Role of Faculty Development for Their Teaching. Journal of Hospitality and Tourism Education, 32(1), 55-61. https://doi.org/10.1080/10963758.2019.1654885

Worwag, S., Varga, P., & Zizka, L. (2019). Tourists’ Ethical Concern for Dumbo: Elephant Tourism in Thailand. Journal of Travel, Tourism and Recreation, 1(2), 17-27.

Zizka, L., McGunagle, D., & Clark, P. (2019). Sustainability in STEM Higher Education: Making Social Change Together. Journal of Higher Education Theory and Practice, 18(7), 121-132. https://doi.org/10.33423/jhetp.v18i7.269

McGunagle, D., & Zizka, L. (2018). Meeting Real World Demands of the Global Economy: An Eployer's Perspective. Journal of Aviation/Aerospace Education & Research, 27(2), 59-76. https://doi.org/10.15394/jaaer.2018.1738

Zizka, L. (2018). Hospitality Students’ Perceptions of Ethics, Corporate Social Responsibility, and Sustainability. The International Journal of Learning in Higher Education, 24(4), 1-12. https://doi.org/10.1080/15313220.2017.1399497

Zizka, L. (2017). The (mis)use of social media to communicate CSR in hospitality: Increasing stakeholders' (dis)engagement through social media. Journal of Hospitality and Tourism Technology, 8(1), 73-86. https://doi.org/10.1108/JHTT-07-2016-0037

Zizka, L. (2017). Corporate Reputation Rankings 2016: And the Winner is? Advances in Economics and Business, 5(3), 137-154. DOI:10.13189/aeb.2017.050303

Zizka, L. (2017). Student perceptions of ethics, CSR, and sustainability (ECSRS) in hospitality management education. Journal of Teaching in Travel & Tourism, 17(4), 254-268. https://doi.org/10.1080/15313220.2017.1399497

Zizka, L. (2017). From Campfire to Classroom: An Application of Talking Circles and Storytelling in Hospitality Management Education. Journal of Hospitality &Tourism Education, 29(1), 44-50. https://doi.org/10.1080/10963758.2016.1266944

McGunagle, D. M., Button, D., & Zizka, L. (2016). The impact of corporate social responsibility communication on corporate reputation. I-Manager’s Journal of Management, 10(4), 37-44.

Zizka, L. (2016). Digital natives and perceived technology skills: Bridging the digital divide between natives. Journal of Communication and Media Studies, 1(3), 15-23. https://doi.org/10.18848/2470-9247/CGP/v01i03/15-23

Stierand, M., & Zizka, L. (2015). Reflecting on hospitality management education through a practice lens, Quality Assurance in Education, 23(4), 353-363. https://doi.org/10.1108/QAE-04-2015-0013

Projets de recherche financés

Zizka, L. Project: Hospitality’s response to Covid-19: Welcome back to the new ‘abnormal’!, Date: 01.06.2021 to 30.11.2021, External fundraising: HES-SO.
Chen, M. M. & Zizka, L., Project: Destination Image: What drives potential tourists` intention to come to Switzerland? Date: 01.01.2019 to 30.06.2020, External fundraising: HES-SO.

Récompenses

Received Best Developmental Paper Award at the BAM conference 2016 in the category of ‘Research Methodology’ (co-authored with Dr. Viktor Dorfler and Dr. Marc B. Stierand) with the paper entitled “Reflecting on Becoming: The Role of Savoir, Savoir-Faire, and Savoir-Être”