Dr Alessandro Inversini

Alessandro Inversini

Dr Alessandro Inversini

Professeur Titulaire

Expertise

Communication digitale
Marketing digital
E-tourisme
Marketing mobile

Biographie

Dr Alessandro Inversini est Professeur Titulaire en marketing à l'EHL. Il est expert en marketing numérique, en communication numérique, en mobile marketing et en eTourisme et possède une vaste expérience universitaire et industrielle internationale. Avant de rejoindre l'EHL, Dr Inversini a travaillé à l'Università della Svizzera italiana (où il était directeur exécutif du laboratoire webatelier.net), à l'Université de Bournemouth (où il était membre du eTourism Lab) et à la Henley Business School (University of Reading - où il était responsable du département marketing stratégique au MBA).

Au cours de sa carrière, Dr Inversini s'est engagé dans l'industrie en tant que consultant (auprès d'entreprises allant de start-up à des entreprises établies) et en tant que directeur général de ticinoinfo SA, le centre de compétence régional public-privé pour l'innovation dans les médias numériques dans le secteur du voyage de la Région Tessino (Suisse). Les recherches du Dr Alessandro ont été financées et soutenues par des organismes publics et privés en Suisse, en Italie et au Royaume-Uni et ont été publiées dans de prestigieuses revues de recherche internationales.

Récompenses

Literati Award of Excellence – Outstanding Paper Award for 'Smart tourism destinations: ecosystems for tourism destination competitiveness', International Journal of Tourism Cities (2017)
IFITT Best Journal Article of the Year – Runner up for 'Community crosstalk: an exploratory analysis of destination and festival eWOM on Twitter', Journal of Marketing Management (2015)
Academy Of Marketing 2014 Best Paper in Track Award for 'Social Media and Festivals as Destination Marketing Tool: A study on Twitter Conversations', Presented at Academy of Marketing Conference 2014 (2014)
ED MEDIA Best Paper Award for 'MiLE: Systematic Usability Evaluation for E-learning Web Applications', Proceedings of EDMEDIA 2004 (2004)

Formation

PhD in Communication Sciences, Università della Svizzera italiana (Lugano, Switzerland)

Cours enseignés

BACHELOR OF SCIENCE IN INTERNATIONAL HOSPITALITY MANAGEMENT
• Digital and AI Marketing
• Experience Design
• International Services Marketing

Lieu d'enseignement

EHL Campus Lausanne

Publications académiques

Publications académiques de Alessandro Inversini

Article

Reputation in travel and tourism : a perspective article

This paper aims to discuss the evolution of the concept of reputation towards online reputation and real time reputation assessment and management. It starts by outline the role of reputation within the branding literature and explains the...

Article

The effects of customer-centricity in hospitality

Article

Internet representations of voluntourism fail to effectively integrate tourism and volunteering

Voluntourism as a form of philanthropic tourism has become an increasingly popular research topic but there is a paucity of literature on the complex interplay between voluntourism and the internet. Specifically, there is sparse evidence on how the...

Article

Modelling Twitter conversations in #favela towards the conceptualization of the eVoice of the unheard

The purpose of this study to shed light on the importance of social media hosted content related to socially-motivated discussions. Moving from the field of communication for development, the research leverages social media as a powerful tool for...

Article

The role of visual cues in eWOM on consumers’ behavioral intention and decisions

Consumers increasingly use eWOM to make decisions about various products and services. However, few studies have investigated how different visual and verbal eWOM cues affect the intention and decision to visit tourist destinations and their...

Article

Industrial marketing management digital media optimization for B2B marketing

The role of digital media in B2B marketing has gained traction with academics and practitioners in recent years. However, a comprehensive framework about the use and value of these media has not been developed, leaving B2B experts uncertain about...

Article

The transformative learning nature of malaysian homestay experiences

Travel can have a transformative power; that is, the possibility of generating deep change and impact on individuals’ self while on vacation. Transformative experiences could impact travellers at different levels and influence their understanding...

Article

Digital media as a game-changer in B2B buyer-vendor relationships

Purpose: The article examines the role of digital and, in particular, social media in business-to-business marketing in the international software industry. The authors responded to calls for empirical research on how these media impact buyer-vendor...

Article

Different cultures review hotels differently

The issue of language and culture is recognized as paramount for the service industry, but has been poorly addressed by the academic literature. Framed within the Social Representation Theory and operationalized with the concept of high- and low-...

Article

The rise of regenerative hospitality

Purpose: The concept of “regenerative business” is thriving in current business literature. The present study seeks to contribute to the current academic debate by investigating the nature and scope of regenerative hospitality, here seen as a...

Publications dans des revues

Chen, M.-M., Seach, K., Inversini, A., & Williams, N. (forthcoming). Different cultures review hotels differently. Tourism and Hospitality Research.

Inversini, A., Saul, L., Balet, S. and Schegg, R. (forthcoming). The rise of regenerative hospitality. Journal of Tourism Futures.

Inversini, A., Rega, I., & Gan, S. W. (2022). The transformative learning nature of malaysian homestay experiences. Journal of Hospitality and Tourism Management, 51, 312-320.

Krings, W., Palmer, R., Harrison, M.J. & Inversini, A. (2022). Digital Media as a Game-Changer in B2B Buyer-Vendor Relationships. Journal of Sustainable Business and Economics, 05(03), 27-43.

Filieri, R., Zhibin, L., Pino, G., Alguezaui, S., & Inversini, A. (2021). The role of visual cues in eWOM on consumers’ behavioral intention and decisions. https://doi.org/10.1016/j.jbusres.2021.06.055

Krings, W., Palmer, R., & Inversini, A. (2021). Industrial marketing management digital media optimization for B2B marketing. Industrial Marketing Management. https://doi.org/10.1016/j.indmarman.2021.01.002

Inversini, A., Williams, N., Rega, I., & Samakovlis, I. (2020). Modelling Twitter conversations in #favela towards the conceptualization of the eVoice of the unheard. Journal of Information, Communication and Ethics in Society.

Inversini, A. (2020). Reputation in travel and tourism: a perspective article. Tourism Review, Vol. 75 No.1, pp. 310-313. https://doi.org/10.1108/TR-04-2019-0127

Inversini, A., De Carlo, M., & Masiero, L. (2020). The effects of customer-centricity in hospitality. International Journal of Hospitality Management, 86. https://doi.org/10.1016/j.ijhm.2019.102436

Inversini, A., Rega, I., & van Zyl, I. (2019). Internet representations of voluntourism fail to effectively integrate tourism and volunteering. Tourism Geographies, 22(1), 1-21. https://doi.org/10.1080/14616688.2019.1600007

Sit, K., Hoang, D., & Inversini, A. (2018). Showrooming and retail opportunities: A qualitative investigation via a consumer-experience lens. Journal of Retailing and Consumer Services, 40, 163-174. https://doi.org/10.1016/j.jretconser.2017.10.004

Inversini, A. (2017). Managing Passengers’ Experience Through Mobile Moments. Journal of Air Transport Management, 62, 78-81. https://doi.org/10.1016/j.jairtraman.2017.03.009

Williams, N. L., Inversini, A., Ferdinand, N., & Buhalis, D. (2017). Destination eWOM: A macro and meso network approach? Annals of Tourism Research, 64, 87-101. https://doi.org/10.1016/j.annals.2017.02.007

Inversini, A., & Rega, I. (2016). eTourism for Socio-Economic Development, Symphonya. Emerging Issues in Management, 1, 75-82. http://dx.doi.org/10.4468/2016.1.08inversini.rega

Krings, W., Palmer, R., Harrison, M.J. & Inversini, A. (2022). Digital Media as a Game-Changer in B2B Buyer-Vendor Relationships. Journal of Sustainable Business and Economics, 05(03), 27-43.

Stangl, B., Inversini, A., & Schegg, R. (2016). Hotels’ dependency on online intermediaries and their chosen distribution channel portfolios: Three country insights. International Journal of Hospitality Management, 52, 87-96. https://doi.org/10.1016/j.ijhm.2015.09.015

Williams, N. L., Inversini, A., Buhalis, D., & Ferdinand, N. (2015). Community crosstalk: an exploratory analysis of destination and festival eWOM on Twitter. Journal of Marketing Management, 31(9-10), 1113-1140. https://doi.org/10.1080/0267257X.2015.1035308

Inversini, A., & Masiero, L. (2014). Selling Rooms Online: The Use of Social Media and Online Travel Agents. International Journal of Contemporary Hospitality Management, 26(2), 272-292. https://doi.org/10.1108/IJCHM-03-2013-0140

Événements EHL

Alessandro Inversini

Dr Alessandro Inversini

Publications académiques de Alessandro Inversini