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Alessandro Inversini

Dr Alessandro Inversini

Dr Alessandro Inversini

Professeur Titulaire en marketing et Doyen Associé à la Recherche & Thought Leadership à l'EHL

Expertise

  • Communication digitale
  • Marketing digital
  • E-tourisme
  • Marketing mobile

Biographie

Alessandro Inversini est professeur titulaire et vice-doyen à la recherche et au leadership intellectuel à l'EHL Hospitality Business School. Expert en communication numérique, ses recherches portent sur le rôle de la transformation numérique dans la société. Fort d'une vaste expérience académique internationale, il a travaillé, avant de rejoindre l'EHL, à l'Università della Svizzera italiana, à l'Université de Bournemouth et à la Henley Business School (Université de Reading). Au cours de sa carrière, Alessandro a collaboré avec des entreprises de tous horizons, des start-ups aux sociétés établies, en tant que consultant et directeur général de ticinoinfo SA, le centre de compétences régional public-privé pour l'innovation dans les médias numériques du tourisme au Tessin (Suisse). Ses recherches ont été financées et soutenues par des organismes publics et privés en Suisse, en Italie et au Royaume-Uni, et publiées dans des revues scientifiques internationales prestigieuses.

Récompenses

Literati Award of Excellence – Outstanding Paper Award for 'Smart tourism destinations: ecosystems for tourism destination competitiveness', International Journal of Tourism Cities (2017)
IFITT Best Journal Article of the Year – Runner up for 'Community crosstalk: an exploratory analysis of destination and festival eWOM on Twitter', Journal of Marketing Management (2015)
Academy Of Marketing 2014 Best Paper in Track Award for 'Social Media and Festivals as Destination Marketing Tool: A study on Twitter Conversations', Presented at Academy of Marketing Conference 2014 (2014)
ED MEDIA Best Paper Award for 'MiLE: Systematic Usability Evaluation for E-learning Web Applications', Proceedings of EDMEDIA 2004 (2004)

Formation

PhD in Communication Sciences, Università della Svizzera italiana (Lugano, Switzerland)

Cours enseignés

BACHELOR OF SCIENCE IN INTERNATIONAL HOSPITALITY MANAGEMENT
• Digital and AI Marketing
• Experience Design
• International Services Marketing
MASTER OF BUSINESS ADMINISTRATION FOR HOSPITALITY AND SERVICE INDUSTRIES
• Venture Hospitality: Creating & Evaluating Experiences
MASTER IN HOSPITALITY MANAGEMENT
• Field Trip - “At the Forefront of Digital Transformation"

Lieu d'enseignement

EHL Campus Lausanne

Publications dans des revues

Chen, M.-M., Seach, K., Inversini, A., & Williams, N. (2025). Different cultures review hotels differently. Tourism and Hospitality Research, 25(2), 214-228. https://doi.org/10.1177/14673584231198410

Inversini, A. (2025). Human centered digital transformation in travel: a horizon 2050 paper. Tourism Review, 80(1), 326-337. https://doi.org/10.1108/TR-12-2023-0886

Inversini, A., Saul, L., Balet, S. and Schegg, R. (2024). The rise of regenerative hospitality. Journal of Tourism Futures, 10(1), 6-20. https://doi.org/10.1108/JTF-04-2023-0107

Sigala, M., Ooi, K. B., Tan, G. W. H., Aw, E. C. X., Buhalis, D., Cham, T. H., Chen, M-M., Dwivedi, Y. K., Gretzel, U., Inversini, A., Jung, T., Law, R., & Ye, I. H (2024). Understanding the impact of ChatGPT on tourism and hospitality: Trends, prospects and research agenda. Journal of Hospitality and Tourism Management, 60, 384-390. https://doi.org/10.1016/j.jhtm.2024.08.004

Inversini, A., & Derchi, G.B. (2024). Corporate social responsibility on social media: a scoping review of the literature. Journal of Information, Communication and Ethics in Society, 22(4), 434-452. https://doi.org/10.1108/JICES-04-2023-0046

Krings, W., Palmer, R., Harrison, M.J. and Inversini, A. (2022). Digital Media as a Game-Changer in B2B Buyer-Vendor Relationships. Journal of Sustainable Business and Economics, 5(3), 27-43. https://doi.org/10.30564/jsbe.v5i3.17

Inversini, A., Rega, I., & Gan, S. W. (2022). The transformative learning nature of malaysian homestay experiences. Journal of Hospitality and Tourism Management, 51, 312-320. https://doi.org/10.1016/j.jhtm.2022.03.008

Filieri, R., Lin, Z., Pino, G., Alguezaui, S., & Inversini, A. (2021). The role of visual cues in eWOM on consumers’ behavioral intention and decisions. Journal of business research, 135, 663-675. https://doi.org/10.1016/j.jbusres.2021.06.055

Krings, W., Palmer, R., & Inversini, A. (2021). Industrial marketing management digital media optimization for B2B marketing. Industrial Marketing Management, 93, 174-186. https://doi.org/10.1016/j.indmarman.2021.01.002

Inversini, A., Williams, N. L., Rega, I., & Samakovlis, I. (2020). Modelling Twitter conversations in #favela towards the conceptualization of the eVoice of the unheard. Journal of information, communication and ethics in society, 18(4), 529-551. https://doi.org/10.1108/JICES-09-2019-0101

Inversini, A., Rega, I., & van Zyl, I. (2020). Internet representations of voluntourism fail to effectively integrate tourism and volunteering. Tourism Geographies, 22(1), 1-21. https://doi.org/10.1080/14616688.2019.1600007

Inversini, A., De Carlo, M., & Masiero, L. (2020). The effects of customer-centricity in hospitality. International Journal of Hospitality Management, 86, 102436. https://doi.org/10.1016/j.ijhm.2019.102436

Sit, K., Hoang, D., & Inversini, A. (2018). Showrooming and retail opportunities: A qualitative investigation via a consumer-experience lens. Journal of Retailing and Consumer Services, 40, 163-174. https://doi.org/10.1016/j.jretconser.2017.10.004

Inversini, A. (2017). Managing Passengers’ Experience Through Mobile Moments. Journal of Air Transport Management, 62, 78-81. https://doi.org/10.1016/j.jairtraman.2017.03.009

Williams, N. L., Inversini, A., Ferdinand, N., & Buhalis, D. (2017). Destination eWOM: A macro and meso network approach? Annals of Tourism Research, 64, 87-101.

Inversini, A., & Rega, I. (2016). eTourism for Socio-Economic Development, Symphonya. Emerging Issues in Management, 1, 75-82. https://doi.org/10.4468/2016.1.07inversini.rega

Stangl, B., Inversini, A., & Schegg, R. (2016). Hotels’ dependency on online intermediaries and their chosen distribution channel portfolios: Three country insights. International Journal of Hospitality Management, 52, 87-96. https://doi.org/10.1016/j.ijhm.2015.09.015

Williams, N. L., Inversini, A., Buhalis, D., & Ferdinand, N. (2015). Community crosstalk: an exploratory analysis of destination and festival eWOM on Twitter. Journal of Marketing Management, 31(9-10), 1113-1140. https://doi.org/10.1080/0267257X.2015.1035308

Inversini, A., & Masiero, L. (2014). Selling Rooms Online: The Use of Social Media and Online Travel Agents. International Journal of Contemporary Hospitality Management, 26(2), 272-292. https://doi.org/10.1108/IJCHM-03-2013-0140