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Dr Alessandro Inversini

Dr Alessandro Inversini is Associate Professor in Marketing at the Ecole hôtelière de Lausanne. He is expert in digital marketing, digital communication, mobile marketing and eTourism with extensive international academic and industry experience. Before joining EHL, Dr Inversini has been working at Università della Svizzera italiana (where he was executive director of webatelier.net laboratory), Bournemouth University (where he was member of the eTourism Lab), and Henley Business School (University of Reading - where he was subject area leader for strategic marketing at MBA). During his career Alessandro engaged with industry as a consultant (with businesses ranging from star-ups to established firms) and as managing director of ticinoinfo SA, the public-private regional competence centre for digital media innovation in travel of the Ticino Region (Switzeralnd). Alessandro’s research has been funded and supported by public and private bodies in Switzerland, Italy and United Kingdom and has been published in prestigious international research outlets.

Dr Alessandro Inversini

Associate Professor

PhD in Communication Sciences, Università della Svizzera italiana (Lugano, Switzerland)
professor.areaOfExpertise
  • Digital marketing
  • Digital Communication
  • Mobile Marketing
  • E-tourism
EHL Faculty Dr Inversini Alessandro
professor.recent_publication
  • Inversini A., Rega I. (2018) Digital Communication and Tourism for Development. In: Servaes J. (eds) Handbook of Communication for Development and Social Change. Springer, Singapore.
  • Sit, K., Hoang, D. and Inversini, A., (2018). Showrooming and retail opportunities: A qualitative investigation via a consumer-experience lens. Journal of Retailing and Consumer Services, 163-174.
  • Inversini, A. (2017). Managing Passengers’ Experience Through Mobile Moments. Journal of Air Transport Management, 62, 78-81.
  • Williams, N. L., Inversini, A., Ferdinand, N., & Buhalis, D. (2017). Destination eWOM: A macro and meso network approach?. Annals of Tourism Research, 64, 87-101.
  • Inversini, A., & Rega, I. (2016). eTourism for Socio-Economic Development, Symphonya. Emerging Issues in Management (symphonya.unimib.it), 1, 75-82.
  • Stangl, B., Inversini, A., & Schegg, R. (2016). Hotels’ dependency on online intermediaries and their chosen distribution channel portfolios: Three country insights. International Journal of Hospitality Management, 52, 87–96.
  • Williams, N. L., Inversini, A., Buhalis, D., & Ferdinand, N. (2015). Community crosstalk: an exploratory analysis of destination and festival eWOM on Twitter. Journal of Marketing Management, 31 (9-10), 1113-1140.
  • Inversini, A., Fesenmaier, D. Xiang, Z. (2015). Communication Technologies in Tourism. In Cantoni L., Danowski J. A. (Eds.) Communication and Technology. 5th Volume of the Handbook of Communication Science (pp. 495-509). De Gruyter Mouton, Berlin.
  • Inversini, A., & Masiero, L. (2014). Selling Rooms Online: The Use of Social Media and Online Travel Agents. International Journal of Contemporary Hospitality Management, 26(2), pp.272 – 292.
professor.past_publication
  • Inversini, A., & Masiero, L. (2014). Selling Rooms Online: The Use of Social Media and Online Travel Agents. International Journal of Contemporary Hospitality Management, 26(2), pp.272 – 292.
  • Buhalis, D. and Inversini, A. (2014) Tourism Branding, Identity, Reputation, and Word of Mouth in the Age of Social Media. In M. M. Mariani, R. Baggio, R. Buhalis & C. Longhi (eds.). Tourism Management, Marketing and Development: The Importance of Networks and ICTs. pp. 15-40. New York: Palgrave McMillan.
professor.research&Recognitions
  • 2017 - Literati Award of Excellence – Outstanding Paper Award - Boes, K., Buhalis, D., & Inversini, A. (2016). Smart tourism destinations: ecosystems for tourism destination competitiveness. International Journal of Tourism Cities, 2(2), 108 – 124
  • 2015 - IFITT Best Journal Article of the Year – Runner up: Williams, N. L., Inversini, A., Buhalis, D., & Ferdinand, N. (2015). Community crosstalk: an exploratory analysis of destination and festival eWOM on Twitter. Journal of Marketing Management, 31 (9-10), 1113-1140.
  • 2014 - Academy Of Marketing 2014 Best Paper in Track Award - Williams, N., Inversini, A., Buhalis, D. and Ferdinand, F. (2014). Social Media and Festivals as Destination Marketing Tool: A study on Twitter Conversations. Presented at Academy of Marketing Conference 2014. Page 156. Bournemouth, United Kingdom 2014.
  • 2004 - ED MEDIA Best Paper Award - Triacca, L., Bolchini, D., Botturi, L., & Inversini, A. (2004). MiLE: Systematic Usability Evaluation for E-learning Web Applications. Proceedings of EDMEDIA 2004, Lugano, Switzerland, 2004