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Why Take This Wine Investment Course?

The wine market has evolved considerably over the last two decades, and it offers more opportunities today than ever before. This unique course will help you find and exploit these opportunities using solid skills to get the most out of wine investments. It will allow you to:

  • Develop your knowledge of the world of fine wines
  • Gain an understanding of the economic variables that affect the wine market
  • Assess how wine prices are determined
  • Identify wines that are underpriced
  • Invest in wines that will generate the best financial and epicurean yields

Course Content

This course combines knowledge of fine wines, wine pricing, economic analysis, and innovative investment/management practices.
Class activities include presentations by the professor, guest lectures, wine tastings, games/simulations, exercises based on real data, and a project.
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Wine Quality

Fine Wines, Qualities, Reputation, Expert Scores & Ratings
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Economics

The Wine Market, Pricing, Identifying Underpriced Wines
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Investment Strategy

Wine Indices, Hedonic Regression, Price Evolution
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Financial Performance

Risks & Returns, Cellar Management, Wine Investment Funds, Business Decision-Making

Course Details

The first day of the course focuses on the issue of wine pricing. First, we investigate the determinants of wine prices. Then we build on this discussion and establish a wine pricing model. Using dedicated analytical tools, we conduct a practical exercise to quantify the relationship between variables (reputation, expert scores, ratings, etc.) and wine prices.
On the second day, we examine how to find attractively priced wines. First, we study the organization of the wine market. A simulation exercise illustrates that not all wines are fairly priced, and we identify how some are too cheap whereas others are too expensive. Finally, we deepen the analysis of wine pricing and examine how to identify interesting buying opportunities, i.e. underpriced wines.
On this day, we explore wine price indices. We see that it is not easy to precisely assess the evolution of wine prices over time due to the specificities of the wine market (limited number of transactions, no central market place, etc.). We address the concept of illiquidity, discuss the issues it may induce, and examine how we can deal with them. We conclude with an exercise in analyzing how wine prices have changed over the last decades.
On day two, we look at the performance of wine investments. First, we examine the risk and return features of fine wines and contrast them with other collectibles such as classic cars and artworks. We then delve into the portfolio perspective and examine if wines are appealing from a diversification standpoint. This chapter includes a critical analysis of wine investment funds.

Key Facts

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Duration/Dates

4 days

Next dates to be announced

 

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Location

EHL Campus (Singapore)
3 Lady Hill Road, Singapore 258672

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Cost

1’500 SGD per Part or 2,400 SGD for Parts 1&2
For Singaporeans/Residents:
1’200 SGD per Part or 1’920 SGD
for Parts 1& 2

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Credential Delivered

EHL Certificate of Completion

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Course Language

English

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Mode of Training

Full-Time, Onsite + Online Learning Platform

 

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Learning Objectives

On completion of this course, you will be able to:

  • Model wine prices - to identify opportunities on the market.
  • Analyze the dynamics of wine prices over time and the variables that affect it - to ensure that the performance of your wine investments meets your expectations.
  • Master all the subtleties of quality & wine tasting - to purchase wines that maximize your tasting emotions, and ratings - to purchase wines that will please your customers/be easy to resell.

What Makes This Course Special?

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One-of-a-kind curriculum combines knowledge of fine wines with economic analysis and innovative management practices.

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Leverages the teacher's 10+ years of research on and experience in the wine market and insights from industry experts.

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Up-to-date content addresses the factors that have impacted the wine market over the last two decades, and the critical elements today.

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Turning theory into practice, you gain applicable knowledge and tools to identify and seize money-making opportunities in the wine market.

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All course material accessible through an online Learning Management System

Course Instructor

Who Should Attend?

This course is intended for wine professionals and enthusiasts who wish to: develop their understanding of fine wines, from both a hedonistic and an economic standpoint, analyze the pricing of fine wines and identify attractive opportunities, and begin making wine investments with appropriate tools.

More specifically, this course is highly relevant for people active in the wine business, the hospitality industry and related fields, as well as wine enthusiasts, investors, and collectors.


Minimum Qualification Required to Enroll

  • Bachelor degree (ideally in Management, Oenology, Hospitality, or Economics/Finance)
  • At least 2 years professional experience (ideally in Hospitality (restaurants & hotels), Wine business/industry (production, trading, marketing, management), Finance (private banking, investments), or Auction/collectibles market).
  • Advanced English level (C1 equivalent), for non-native speakers

 

Apply Online

EHL Campus (Singapore) will review your submitted application to ensure your qualifications are met before confirming enrollment. If needed our Admissions team will organize a short phone interview with you.

Foreign students will not need a Student Pass to attend the short course. A short term visit pass will be sufficient for countries eligible for visa on arrival. Students from other countries will need to apply for a visa beforehand.

If temporary travel restrictions are in place at the time of the course,  students will be able to postpone their participation to a later date. 

Not ready to enroll?

Make sure to complete the form to receive our Short Courses information and be informed of later course dates.

Download the Flyer

Fill in the form to download the Wine Investment Short Course flyer.
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Frequently Asked Questions

Part 1: 1’500 SGD, for Singaporean Residents: 1’200 SGD
Part 2: 1’500 SGD, for Singaporean Residents: 1’200 SGD
Part 1+2: 2’400 SGD, for Singaporean Residents: 1’920 SGD

The price includes the tuition fee, access to learning material, reference book, lunches and coffee breaks, one orientation evening, transportation in the morning and evening from-to the nearest MRT station, front office support for the duration of the course.

Participants will be able to pay their fees using the global payment solution Flywire.

Special Launch Price for Singaporeans and Singapore residents: 1’200 SGD

The course fees, payment schedule and refund policy are detailed in the Student Contract.  No tuition fees will be charged before the 7 days cooling period.

  • lunch
  • morning and afternoon coffee breaks
  • transportation in the morning and evening from-to the nearest MRT station
  • front office support

 

Part 1 -

Day 1:

  • 9AM – 12.30 PM class session
  • 12.30 – 1.30 PM lunch break
  • 1.30 – 5 PM class session

Day 2:

  • 9AM – 12.30 PM class session
  • 12.30 – 1.30 PM lunch break
  • 1.30 – 5 PM class session
  • 5 -7 pm wine tasting & closing session

Part 2 -

Day 1:

  • 9AM – 12.30 PM class session
  • 12.30 – 1.30 PM lunch break
  • 1.30 – 5 PM class session
Day 2:
  • 9AM – 12.30 PM class session
  • 12.30 – 1.30 PM lunch break
  • 1.30 – 5 PM class session
  • 5 -7 pm wine tasting & closing session
Usually participants use the end of afternoon to read course material and work in groups.
 
 
  • Total of 28 course hours (14 class hours per session)
  • Additionally, 24 out-of-class hours are dedicated to homework or group work (12 out-of-class hours per session).

The course is assessed as follows:

Participants will work in groups to complete a project with deliverables including a video, presentations, written reports, and calculations. 

 

  • Part 1:
    • In groups, you will complete a project in which you analyze current prices and identify buying opportunities for a selected region. You will deliver a written report and a well-documented Excel file (100% of the grade for part 1).
    • To obtain the certificate of completion for this part of the course, you must receive a grade of 4.0 on a scale of 1.0 to  6.0 
  • Part 2:
    • In groups, you will complete a project in which you propose an investment strategy and analyze it. You will deliver a written report and a well-documented Excel file. (100% of the grade for part 2).
    • To obtain the certificate of completion for this part of the course, you must receive a grade of 4.0 on a scale of 1.0 to 6.0