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Mr Alain Najar

Alain Najar, EHL alumnus, is a Senior Lecturer at EHL delivering courses in food and beverage management. Before joining EHL as a lecturer 25 years ago, he travelled around the world for 13 years working for major international hotel chains including Hilton (10 years), Sheraton (2 years) and Accor (1 year) in various countries such as Kuwait, Dubai, Madagascar, Syria, and Egypt. His areas of expertise include food & beverage management, cost control, quality and service design and customer experience. He is a certified EFQM (European Foundation of Quality Management) assessor. Besides his full-time teaching activity, Alain regularly facilitates executive education programs around the world at different levels for Lausanne Hospitality Consulting (LHC).  He also writes short articles and in October 2008 received the “Best Article by a Consultant Member” award, by FCSI (Foodservice Consultant Society International) for his article “Service and Disservice”. He is also a member of the SKAL association.

Mr Alain Najar

Senior Lecturer

Master of Business Administration - MBA
professor.areaOfExpertise
  • Food and Beverage Management
  • Quality management
  • Customer experience
Najar Alain
professor.recent_publication
  • Certification in quality management - Brighton School of Business and Management
professor.past_publication
  • New recruitment methods - 2011
  • Targeting the family segment - 2009
  • Service and disservice - 2008
  • Loyalty programs-What is behind? - 2007
  • Christmas family fairy or commercial trap - 2006
  • Integration SPA and hotel - a must - 2006
  • What relation between price-luxury-value creation? - 2005