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Dr Nicole Rosenkranz

Nicole Rosenkranz, PhD, is an Assistant Professor at EHL, she teaches at all levels from bachelor to executive level in the fields of strategy, innovation and entrepreneurship. Nicole’s research interests lie in examining the importance of organizational and role identities in shaping strategic responses that drive entrepreneurial behavior and ultimately organizational change. She regularly conducts field research studying the processes by which managers and employees innovate or adapt strategies, and how they affect change at the organizational level. She received her PhD from the University of St.Gallen, and an MBA from the European Business School. She serves as a reviewer to diverse journals, amongst which Organization Science, Academy of Management Review, and the Journal of Management. Prior to joining EHL she was a senior researcher at ETH Zürich and affiliated faculty at the Wharton Business School, University of Pennsylvania. Nicole brings with her several years of corporate experience both from the fields of finance and consulting. 

Dr Nicole Rosenkranz

Assistant Professor

Dr. oec. HSG
professor.areaOfExpertise
  • Strategy
  • Entrepreneurship
Nicole Rosenkranz
professor.recent_publication
  • Most recently, I have finished a 3-year longitudinal data collection with my co-author Georg Windisch on a strategic change initiative by a global engineering company. This ethnographic data collection promises two major insights: (1) we are able to identify drivers that cause failures of strategic change at the organizational level, and (2) we provide first insights into how employees may adapt their role identities to support organizational change.
  • Second, my co-author Elia Giovacchini and I conducted a fourteen year longitudinal case study a start-up to distinguish how identity affects the initial formation and adaptation of strategy when operating as a hybrid between for profit and open source goals. In a related paper, co-authored with Philipp Bubenzer and Elia Giovacchini, we develop a conceptual model of business model innovation based on organizational identity.
professor.past_publication
  • Tempelaar, Michiel Rosenkranz, Nicole. (2017). Switching Hats: The effect of role transition on individual ambidexterity, Journal of Management, doi: https://doi.org/10.1177/0149206317714312
  • Brusoni, Stefano Rosenkranz, Nicole. (2014). Reading Between the Lines: Learning as a process between organizational context and individuals’ proclivities, European Management Journal, 32(1): 147-154.
  • Rosenkranz, Nicole. (2012). Connecting the dots: Studies on boundary-spanning ambidexterity at the individual, project, firm and alliance level. Difo-Druck GmbH: Bamberg.
  • Rosenkranz, Nicole Enkel, Ellen & Foltin, Ernst. (2010). Bayer MaterialSciences Market-Pull und Technology-Push Prozesse durch Open Innovation.
professor.research&Recognitions
  • Project Financing, Swiss National Science Fund (SNF), 2014-2016
  • Research Fellowship, Swiss National Science Fund (SNF), 2010-2011
  • Finalist, TIM Division Best Student Paper “When Distant Partner Become Your Closest Friends: Ambidexterity through Cross-Industry Collaboration”, Academy of Management, 2010