Dr Hilary Murphy
Hilary Murphy, PhD, is a Full Professor and Associate Dean (Faculty & Research) at EHL, and she is an Honorary Research fellow in the Marketing Faculty at Strathclyde University, Glasgow. She has published many technical articles in academic journals such as International Journal of Contemporary Hospitality Management and Journal of Tourism and Hospitality Management, and she and is a frequent presenter at key industry and academic conferences worldwide (ICHRIE, EuroCHRIE, Frontiers in Services Marketing). She is an external examiner for the Universities of Surrey, Glasgow, Malta, QMU and Malta and is an external expert for accreditations in the field of hospitality, she is also on the editorial review panel of several hospitality- related journals and conferences.
Dr Hilary Murphy
- Technology Strategies
- Digital marketing
- Dr. Murphy has worked on several Swiss government funded projects in addition to industry-funded projects, notably the annual IT BENCHMARK REPORT that includes competitive set information on IT spend. Her current academic projects focus on the impact of social media on hotel consumer buyer behaviour, particularly "recall" of social media and the emotional component of social media. Previous published academic work has been on a variety of IT related subjects such as; "An Exploration of the Key Hotel Processes implicated in biometric adoption", "An Investigation of Data Management and Property Management Systems in Hotels" and "Do small and medium hotel exploit search engine marketing?"
- Ali, A., Murphy, H. & Nadkarni, S., (2017). Sustainable development and hospitality education: Employers’perspectives on the relevance for graduate employability. Journal of Teaching in Travel & Tourism, 17(3), pp. 139-158.
- Murphy, H. & Chen, M., (2016). An Importance Performance Analysis of smartphone applications for hotel chains. Journal of Hospitality and Tourism Management, pp. 69-79.
- Murphy, H. et al., (2016). Hospitality employers’ perceptions of technology for sustainable development: The implications for graduate employability. Tourism and Hospitality Research. DOI: 10.1177/1467358416636929
- Murphy, H. & Chen, M., (2016). Online Information Sources Used in Hotel Bookings Examining Relevance and Recall. Journal of Travel Research, 55(4), pp. 523-536.
- Murphy, H. et al., (2016). An investigation of multiple devices and information sources used in the hotel booking. Tourism Management, 52, pp. 44-51.
- Murphy, H. et al., (2012). Hospitality and Travel: The nature and implications of user generated content, Cornell Hospitality Quarterly, 53 (3), pp. 220-228.
- EuroCHRIE 2011
- EuroCHRIE 2008