Smeetz, a startup based in Lausanne, has just been awarded a CHF 200,000 FIT Digital Growth by EHL loan. The company has developed an innovative online booking platform, where activity organizers can market their events, manage reservations and sell tickets.
If a dance school wanted to sell discounted last-minute tickets for a show, for example, or a yoga instructor felt like advertising a Tuesday morning class, they had no easy way of doing so – until now. The online booking platform developed by Smeetz enables activity organizers to carry out sales and marketing tasks and manage reservations through an intuitive, easy-to-use interface. And a new feature lets organizers implement dynamic pricing strategies, like those used by hotels and airlines. This feature employs sophisticated data analysis techniques and is the first of its kind in the industry. Smeetz will operate from the EHL Innovation Village.