Covers the different angles of creating and innovating customer-centric services that cater to the demands of the 21st century.
Covers the following topics and concepts:
The course will be a highly experiential application of the design thinking methodology (learning by doing), so the pre-work aims to set the theoretical foundations and prepare participants for the live exercise.
Pre-work comprises a set of readings and case studies to lay down a foundation of core concepts. It will also include a 2-hour live connect session with the course professors and other participants to review the self-study materials and further prepare to jump right into the design thinking process when the course begins November 19.
Value creation in service innovation garners an in-depth understanding of the customer for consequential innovations:
Value creation covers the following topics and concepts:
Value delivery in service innovation drives the creative development of innovation options to pursue:
Value delivery covers the following topics and concepts:
Value capture in service innovation focuses on the refinement and selection of innovations to expose to real life testing:
Value capture covers the following topics and concepts:
Preparation + 3 Days on campus
November 19 - 21 2021
EHL Campus (Singapore)
3 Lady Hill Road, Singapore 258672
1’900.- CHF (incl. VAT)
Price for Singaporeans and Singapore Residents: 1’500.- CHF (incl.VAT)*
* Approximate price in SGD 2’900 (full price) and SGD 2’300 (for Singaporeans and Singapore residents), based on an exchange
rate of 1 SGD = 0.6552 CHF. Final SGD equivalent fee will be indicated on the payment platform at the time of payment.
EHL Certificate of Achievement
On completion of this course, you will be able to:
Access to guest speakers and real examples from diverse service industry contexts
Opportunities to network with other participants and guest speakers
A connection between theory and practice through a live business case: create your own business model.
Learn by Doing: experience design thinking process action
All course material accessible through an online Learning Management System
Nicole Rosenkranz is Associate Professor in Strategy and Entrepreneurship at the École hôtelière de Lausanne (EHL). She received her PhD with summa cum laude from the University of St.Gallen after working as a strategy consultant for several years and holding strategy functions in the banking industry.
She regularly conducts field research studying the processes by which managers and employees innovate or adapt strategies, and how they affect change at the organizational level. Her research has been published in international management journals such as the Journal of Management. Nicole teaches on the full range of undergraduate, master, doctoral student and executive level courses, specializing on corporate strategy, strategic decision-making and entrepreneurship.
Dr. Nicole Rosenkranz
Dr. Christopher L. Tucci holds a Ph.D. from the Massachusetts Institute of Technology (MIT), a Pre-doctoral fellowship in residence, Harvard University, and an MSc from Stanford University. He is Full Professor of Digital Strategy & Innovation at Imperial College Business School (London, U.K.) and Academic Director, Centre for Digital Transformation and Co-Director, Education, Imperial-XH.
He was an industrial computer scientist involved in developing Internet protocols and applying artificial intelligence tools. Professor Tucci teaches courses in Design Thinking, Digital Strategy, and Innovation Management. His primary area of interest is in how firms make transitions to new business models, technologies, and organizational forms. He also studies crowdsourcing, Internet working, and digital innovations.
Dr. Christopher L. Tucci
EHL Campus (Singapore) will review your submitted application to ensure your qualifications are met before confirming enrollment. If needed our Admissions team will organize a short phone interview with you.
Foreign students will not need a Student Pass to attend the short course. A short term visit pass will be sufficient for countries eligible for visa on arrival. Students from other countries will need to apply for a visa beforehand. If temporary travel restrictions are in place at the time of the course, students will be able to postpone their participation to a later date.
Price: SGD 2’900
The price includes the tuition fee, access to learning material, reference book, lunches and coffee breaks, one orientation evening, transportation in the morning and evening from-to the nearest MRT station, front office support for the duration of the course.
The short course fees will be secured by a Fee Protection Scheme.
Participants will be able to pay their fees using the global payment solution Flywire.
Special Launch Price for Singaporeans and Singapore residents: SGD 2,300.
The course fees, payment schedule and refund policy are detailed in the Student Contract. We remind students that their fees are secured through a Fee Protection Scheme. No tuition fees will be charged before receiving a signed Student Contract and before the 7 days cooling period.
Onsite days from 19.11.2021 to 21.11.2021 - 3 days on campus
Daily schedule for onsite days: