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EHL Campus (Singapore) - Register below to be informed of future dates

Why Take This Course?

You should take this course if you want to:

  • Develop and implement innovative, strategic solutions for luxury branding.
  • Design marketing and communication strategies for luxury brands.
  • Apply luxury brand management concepts to the luxury hospitality business.

Course Content

The course will focus on presenting, illustrating and discussing the specific rules of luxury brand management. 

Your class activities will include presentations from the professor and from guest speakers, case studies, workshops and participants groups’ presentations.

In order to apply the concepts covered in class to a real case in the luxury industry, you will analyze in groups a luxury brand of your choice.

Each session will develop a specific aspect of designing concepts for hotels and Food & Beverage businesses:

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1. Fundamentals

What is luxury?
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2. Strategy

Facets of Luxury Today
Luxury branding authentiticy

3. People

Luxury Consumers Motives and Behaviors
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4. Brand

Developing Luxury Brand Equity
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5. Communication

Communication in Luxury
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6. Trends

Brand Authenticity and New Trends in Luxury Hospitality

Key Facts

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Duration/Dates

5 Days
New dates to be announced soon
(additional dates to be announced)

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Location

EHL Campus (Singapore)
3 Lady Hill Road, Singapore 258672

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Cost

SGD 2,400
Special launch price for Singaporeans and Singapore residents: SGD 1,950

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Credential Delivered

EHL Certificate of Achievement

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Course Language

English

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Mode of Training

Full-Time, Onsite

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Learning Objectives

On completion of this course, participants will be able to:

  • Make relevant analysis.
  • Contribute to the development and implementation of innovative, strategic solutions for branding, marketing and communicating luxury brands.
  • Apply this learning in the context of the luxury hospitality business.

What Makes This Course Special?

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Insightful guest speakers who launched fresh hospitality concepts

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Opportunities to network with other participants and guest speakers

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Variety of learning formats, including team work, workshops and discussion with industry experts

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Course offered by EHL, ranked #1 in 2021 QS World University ranking for Hospitality & Leisure Management Universities

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All course material accessible through an online Learning Management System

Course Instructor

Who Should Attend?

This course is particularly designed for you if you are a young supervisor or manager (25-35 years old), with a minimum 2-3 years of professional experience:

  • in the luxury industry (e.g. luxury watches, luxury cars, luxury hospitality, luxury services, etc.);
  • in a related industry and a strong willingness to work in the luxury industry.

Minimum Qualification Required to Enroll

  • Bachelor's degree or more than 5 years experience in a hospitality management position
  • a good understanding of marketing fundamentals based on prior work experience and/or studies

Apply Online

EHL Campus (Singapore) will review your submitted application to ensure your qualifications are met before confirming enrollment. If needed our Admissions team will organize a short phone interview with you.

Foreign students will not need a Student Pass to attend the short course. A short term visit pass will be sufficient for countries eligible for visa on arrival. Students from other countries will need to apply for a visa beforehand. If temporary travel restrictions are in place at the time of the course,  students will be able to postpone their participation to a later date. 

Not ready to enroll?

Make sure to complete the form to receive our Short Courses information and be informed of later course dates.

Download the Flyer

Fill in the form and get all details about the Luxury Brand Management Short Course.
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Frequently Asked Questions

Price: SGD 2’400

The price includes the tuition fee, access to learning material, reference book, lunches and coffee breaks, one orientation evening, transportation in the morning and evening from-to the nearest MRT station, front office support for the duration of the course.

The short course fees will be secured by a Fee Protection Scheme.

Participants will be able to pay their fees using the global payment solution Flywire.

Special Launch Price for Singaporeans and Singapore residents: SGD 1,950.

 

  • lunch
  • morning and afternoon coffee breaks
  • transportation in the morning and evening from-to the nearest MRT station
  • front office support

 

5 days. An orientation evening will take place on the Sunday before the class start, where participants will get a chance to meet the professor and their classmates, receive practical information for a successful course experience including their campus access card. A welcome cocktail will conclude the evening. 

 

New dates to be announced soon
(Additional dates to be announced)

 

  • 9h-12pm: morning session
  • 12pm-1pm: lunch (provided)
  • 1pm-4pm: afternoon session
Usually participants use the end of afternoon to read course material and work in groups.
 
 

Onsite, full-time

 

  • 30 class hours
  • 10-15 work hours outside of class to study course material and complete assignments

 

Participants will be assessed on in-class presentations, and on an individual written exam (open questions) to be submitted within 10 days after the course end date.