ssth-visit-around-passugg-arosa-hotelTschuggen

EHL Campus (Singapore) 26-30 April 2021

course_singapore-1

Why Take This Course?

You should take this course if you want to:

  • Learn how to design and develop a successful hospitality concept - from the strategic and creative level down to the day-to-day operations.
  • Discover how existing hotels, restaurants, cafés, bars and private clubs can be turned around with a strong concept.

Course Content

The course will focus on presenting, illustrating and discussing what hospitality concepts are exactly, how to design and implement them

Your class activities will include presentations from the professor and from guest speakers, case studies, workshops and participants groups’ presentations.

In order to apply the concepts covered in class, you develop in groups a hospitality concept, as well as create a brand story.

Each session will develop a specific aspect of designing concepts for hotels and Food & Beverage businesses:

what_is_hospitality_the_birth_2

1. Fundamentals

History, role and evolution of hotel and F&B concepts
what_is_hospitality_today

2. Strategy

Hospitality concept framework 
hotel_people

3. People

Target segments & community building
brandstory

4. Story making

Brand story canvas
designing_hotel

5. Space

Zoning, customer flow, interior design
ibc-digitalization

6. Services

Offering and digitalization
brandID

7. Identity & Communication

Visual identity, creative content, communication channels

Key Facts

icon_time_gold

Duration/Dates

5 Days
26-30 April 2021
(additional dates to be announced)

icon_location_gold

Location

EHL Campus (Singapore)
3 Lady Hill Road, Singapore 258672

icon_fees_gold

Cost

SGD 2,400
Special launch price for Singaporeans and Singapore residents: SGD 1,950

icon_diploma_gold

Credential Delivered

EHL Certificate of Achievement

icon_chat_gold

Course Language

English

icon_teacher_gold

Mode of Training

Full-Time, Onsite

Floating-hotel-yacht-design

Learning Objectives

On completion of this course, participants will be able to:

  • Identify the 7 essential components that are part of every hotel or restaurant concept.
  • Apply a lifestyle segmentation to launch or reposition hospitality concepts.
  • Craft concept stories that go beyond products and services and translate them into an operational experience.
  • Leverage graphic design and interior design to bring a hospitality concept to life.
  • Develop an editorial guideline to tell the concept story through media content.

What Makes This Course Special?

icon_alumni_gold_1

Insightful guest speakers who launched fresh hospitality concepts

icon_business_gold

Opportunities to network with other participants and guest speakers

icon_brainstorm_gold

Variety of learning formats, including team work, workshops and discussion with industry experts

icon_n1_gold

Course offered by EHL, ranked #1 in 2021 QS World University ranking for Hospitality & Leisure Management Universities

icon_equipment_gold

All course material accessible through an online Learning Management System

Course Instructor

Who Should Attend?

This course is particularly designed for you if you are an entrepreneur or if you hold a managing position in a hotel, private club, F&B group or hospitality-related business, with a minimum 5 years’ experience. Typical participants are:

  • Hospitality Business Owners & Entrepreneurs
  • Hotel Managers
  • Marketing & Communication Managers
  • Head of Business Units

Minimum Qualification Required to Enroll

  • Bachelor's degree or more than 5 years experience in a hospitality management position
  • a good understanding of marketing and hospitality management fundamentals based on prior work experience and/or studies

Apply Online

EHL Campus (Singapore) will review your submitted application to ensure your qualifications are met before confirming enrollment. If needed our Admissions team will organize a short phone interview with you.

Foreign students will not need a Student Pass to attend the short course. A short term visit pass will be sufficient for countries eligible for visa on arrival. Students from other countries will need to apply for a visa beforehand. If temporary travel restrictions are in place at the time of the course,  students will be able to postpone their participation to a later date. 

Not ready to enroll?

Make sure to complete the form to receive our Short Courses information and be informed of later course dates.

Download the Flyer

Fill in the form and get all details about the Designing Hotel and Restaurant Concepts Short Course.
picto_singapore_blue

Frequently Asked Questions

Price: SGD 2’400

The price includes the tuition fee, access to learning material, reference book, lunches and coffee breaks, one orientation evening, transportation in the morning and evening from-to the nearest MRT station, front office support for the duration of the course.

The short course fees will be secured by a Fee Protection Scheme.

Participants will be able to pay their fees using the global payment solution Flywire.

Special Launch Price for Singaporeans and Singapore residents: SGD 1,950.

 

  • lunch
  • morning and afternoon coffee breaks
  • transportation in the morning and evening from-to the nearest MRT station
  • front office support

 

5 days. An orientation evening will take place on the Sunday before the class start, where participants will get a chance to meet the professor and their classmates, receive practical information for a successful course experience including their campus access card. A welcome cocktail will conclude the evening. 

 

April 26-30 2021 
(Additional dates to be announced)

 

  • 9h-12pm: morning session
  • 12pm-1pm: lunch (provided)
  • 1pm-4pm: afternoon session
Usually participants use the end of afternoon to read course material and work in groups.
 
 

Onsite, full-time

 

  • 30 class hours
  • 10-15 work hours outside of class to study course material and complete assignments

 

Participants will be assessed on in-class presentations, class participation, and on an individual written assignment to be submitted within 10 days after the course end date.