Institute of Customer Experience Management
ICEM works at the intersection of customer experience management and digital media within the extended hospitality and service industries. Thanks to the expertise of EHL faculty and industry leaders the institute is able to provide cutting edge research to inform both theory and business practices contributing in building a real competitive advantage for partners.
The Institute of Customer Experience Management (ICEM) has been launched at Ecole hôtelière de Lausanne in September 2020 with the vision of becoming the leading customer experience research institute in the field of hospitality and service.
The ICEM Team
ICEM team aims at working with best academics, practitioners and industry leaders nationally and internationally to develop tailor made and transformative applied research.
Dr Alessandro Inversini, Director
Mr William François, Manager
Audemars Piguet X3 Lab
The first lab within the Institute of Customer Experience Management was designed around the partnership with the prestigious Swiss Luxury Watch brand Audemars Piguet.
The Audemars Piguet X3 Lab (Exploring Extraordinary Experiences) is designed around the needs for exclusive and extraordinary experiences of our partner.
Get in Touch
If you would like to know more about ICEM, or what ICEM can do for you and your business, please feel free to drop us a message.