LAUSANNE, 3 June 2019 – In order to reflect the growth and new integrative approach of its entities, EHL has launched its new branding to serve its long-term expansion strategy and consolidate its global presence.
The new branding reflects the structure and scope of activities, along with a brand strategy that will help strengthen the Group’s position as the world’s leading hospitality management education group. The existing entities have been realigned and brought together under the “EHL” umbrella, effectively helping our diverse audiences and partners fully benefit from our Group synergies, while keeping each entity’s heritage alive.
With the internationalization of the education Group, the brand name needed to become more universally understandable and pronounceable, while the color sets were redefined for added efficiency and impact in print and digital. Finally, it was of course essential to build on the century-old heritage of the first hotel management school in the world and preserve its legacy. The new brand architecture will therefore still revolve around the iconic 3-letter acronym that is synonymous of excellence and leadership around the world: EHL.