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Dr Nicole Rosenkranz

Nicole Rosenkranz is Associate Professor in Strategy and Entrepreneurship at the École hôtelière de Lausanne (EHL). She received her PhD with summa cum laude from the University of St.Gallen after working as a strategy consultant for several years and holding strategy functions in the banking industry. Her research interests lie in examining the importance of organizational and role identities in shaping strategic responses that drive entrepreneurial behavior and ultimately organizational change.

She regularly conducts field research studying the processes by which managers and employees innovate or adapt strategies, and how they affect change at the organizational level. Her research has received multiple grands both from the Swiss National Fund (SNF) and the HES-SO, and has been published in international management journals such as the Journal of Management.

Nicole teaches on the full range of undergraduate, master, doctoral student, executive level as well as online courses, specializing on corporate strategy, strategic decision making and entrepreneurship.


professor.subject_taughts :

  • Corporate Strategy
  • Developing entrepreneurial
  • Projects
  • Entrepreneurship
  • Trends, Innovations and New Business Models

Dr Nicole Rosenkranz

Associate Professor

PhD (Dr. oec.) in Economics, University of St-Gallen
MBA - Diplom-Kauffrau (with distinction)
  • Corporate strategy
  • Role identity
  • Social identity
  • Micro-foundations of strategy
  • Ambidexterity
  • Organizational hybridity
Nicole Rosenkranz
  • Rosenkranz, N., & Tempelaar, M. (2020). Creativity between the lines: creative problem solving in multi level survey research. In Dörfler, V., & Stierand, M. (Eds.), Handbook of Research Methods on Creativity (pp. 136-151). Cheltanham: Edward Elgar Publishing. https://doi.org/10.4337/9781786439659
  • Tempelaar, M., & Rosenkranz, N. (2019). Switching hats: The effect of role transition on individual ambidexterity. Journal of Management, 45(4), 1517-1539. https://doi.org/10.1177/0149206317714312
  • Brusoni, S., & Rosenkranz, N. (2014). Reading between the lines: Learning as a process between organizational context and individuals’ proclivities. European Management Journal, 32(1), 147-154. https://doi.org/10.1016/j.emj.2013.04.011
  • Teaching award, 2018