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Dr Elisa Chan

Elisa Chan, PhD, is an Assistant Professor Marketing teaching courses on the bachelor's, master's and advanced certificate programs. Prior to joining EHL, Elisa was Project Officer at the Center for Hospitality and Real Estate Research at the Chinese University of Hong Kong where she oversaw research projects with various companies in the hospitality industry. She was also involved in the Center’s executive training programs for various international hotel brands in collaboration with universities in China and the United States. Elisa's current research focuses on consumer experience, consumption contexts, sensory marketing, co-creation opportunities and employee retention. Specifically, she looks at how internal marketing is directed towards employees to enhance both employee and company performance. 

Dr Elisa Chan

Assistant Professor

Ph.D.
professor.areaOfExpertise
  • Consumer behavior
  • Service marketing
  • Social influence
  • Employee wellness
Elisa Chan
professor.recent_publication
  • Elisa's current research focuses on consumer experience. She has a few ongoing studies which examine different consumption contexts including theme park, dining, and sports event. In particular, her research focuses on sensory marketing and co-creation opportunities and how they can be implemented to produce better consumer experience and increase satisfaction. Another area that she is interested in is how companies can improve employee retention. Specifically, she looks at how internal marketing, which refers to the use marketing approaches by companies to manage their employees, can be used to enhance both employee and company performance. For example, in one project, she investigates whether and how a company's employee wellness initiative impact individual well-being as well as workplace behaviors.
professor.past_publication
  • Chan, E., Sturman, M., Park, S., and Vanderpool, C. (2017). Not merely a matter of drawing arrows: The consequences of measurement model misspecification. Cornell Hospitality Quarterly, 58(3), 272-292.
  • Chan, E., Kwortnik, R., & Wansink, B. (2017). McHealthy: How marketing incentives influence healthy food choices. Cornell Hospitality Quarterly, 58(1), 6-22.
  • Chan, E. (2017). A Tutorial on Scale Development: The Experiential Value Scale. Global Journal of Management and Business Research, 17(4), 19-36.
  • Chan, E. (2016). Loyalty intention is driven by different experiential values from local vs. foreign shopping context. Asia-Pacific CHRIE Conference, May 11-13, Bangkok, Thailand.
  • Park, S., Sturman, M., Vanderpool, C., & Chan, E. (2015). Only time will tell: The changing relationships between LMX, job performance, and justice. Journal of Applied Psychology, 100(3), 660-680.
  • Chan, E., Way, S., & Cossutta, M. (2015). How internal marketing climate enhances internal customer commitment and external customer satisfaction. Summer Marketing Educator’s Conference, August 14-16, Chicago IL. Ed. Michael Ahearne and Douglas Hughes. American Marketing Association Conference.
  • Chan, E., S. Way, & T. Hinkin (2013), “Internal marketing climate and collective efficacy’s influence on department effectiveness, management teams’ and individual job performance.” Paper presented at the Academy of Management Annual Meeting, Orlando, USA.
  • Wan, L., Chan, E., & Su, L. (2011). When will customers care about service failures that happened to strangers? The role of personal similarity and regulatory focus and its implication on service evaluation. International Journal of Hospitality Management, 30, 213-220.
  • Tuleja, E., Beamer, L, Shum, C., & Chan, E. (2011). Designing and developing questionnaires for translation tutorial. IEEE Transactions on Professional Communication, 54(4), 392-405.