Forum Pro 2010
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Social media marketing in hospitality industry: How to add value to your business? Date: 23.03.2010 Place: campus of Ecole hôtelière de Lausanne |
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“Online reputation”, “Virtual presence”, “Digital identity”, etc. are becoming critical in the modern business world. The drivers of this new field of management/marketing are consumer empowerment and user generated content, along with the exponential growth of social media. This includes social networking (ex. Facebook and LinkedIn), blogging, podcasts, forums, online press releases, etc.
Today, customers have an increasing influence and voice on companies’ brands, products, services, etc. They use the internet to enhance social interaction through written, video, and audible communication, and companies appear passive in their control of the content generated. As a consequence, understanding how to leverage social media effectively is one of the greatest marketing challenges to address. Social media marketing seems then to be the new marketing channel that all modern companies are looking to in order to realise concrete value from social media from their customers and fans.
In order to gain a better understanding of potential threats and opportunities in the social media marketing, the “Forum Pro 2010” intends to cover the following topics:
- Overview of social media: What? Who? When? Where?
- Why do consumers use social media?
- How to make social media work to your advantage?
- Information tracking on social media channels
- Success stories of companies adopting social media
For any further information, please contact:
Myriam McAlinden
LHR - Recherche
LHR est le seul département de recherche de niveau universitaire en Suisse dans le domaine de l’accueil.
