Researchers and Professionals of the Hospitality Industry come together at the Institut Paul Bocuse for the international I-CHLAR Congress
A joint creation of the Ecole hôtelière de Lausanne and Indiana University, the goal of I-Chlar is to bring together every two years the international researchers and professionals of the hospitality industry for a Management School for Hotels and Food & Beverage.
The Institut Paul Bocuse will host this latest edition on 7 and 8 July, in partnership with IAE Lyon - Université Jean Moulin (Lyon 3).
I-Chlar 2011 will bring together almost 80 participants on the theme of: “Balancing Art, Innovation & Performance, in Food & Beverage, Hotel and Leisure Industries”.
In the current context of the globalisation of tourism and the growing development of new technologies, it has become crucial for the hospitality and leisure industries to rethink their models.
I-Chlar’s vocation is therefore to create bridges between the professionals and the academics to enable them to share their competences. As these are complementary, it means that they can exchange which best practices should be implemented in order to anticipate market evolutions.
Six major themes will be addressed:
- Innovation in Service, which will introduce new methods, new concepts and products as well as the measurement of performance in Service quality…
- Management and operations control in hospitality, valorising optimised process and value creation…
- Advances in terms of client behaviour, defining the heart of the clientele targeted, innovation marketing, the digital era…
- Culinary management, bringing to light the evolution of trends relating to design and creativity, quality control…
- Strategic innovation, valorising the measurement of Brand efficiency and its image…
- Leadership, modern management and performance control or more specifically, what competences and talents do tomorrow’s managers need… etc.
Amongst the major speakers for 2011: James Glover, Vice-President Food and Beverage Europe for Hilton Worldwide who will lead a conference on the theme of “Tomorrow’s Executive Chef: Manager or Cook?”; Brian Ferguson, Vice-President of Supply Strategy & Analysis for the Group Expedia® Partner Services who will lead a conference on the theme of “On-line Travel Agents & Third party Distribution Innovation and Development”.
