Switzerland has traditionally been one of the world’s best tourist destinations largely because of its service excellence in tourism. Yet the success of the tourism industry also depends on continuously delivering high-quality travel experience to tourists. This necessitates a comprehensive measurement of tourist satisfaction and happiness for a range of tourism and hospitality sectors. The Swiss Tourist Satisfaction and Happiness Index is thus developed to address this problem by providing accurate measurement of tourist satisfaction for the Swiss tourism industry.

January 2015 – March 2016
Financial partner: HES-SO

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