If you are asking yourselves the following questions…

  • How can I include creative and innovative ideas in my concept?
  • How can I get feedback about my concept from customers and professional experts?
  • How can I differentiate my concept from the competition?
  • What is the optimal version for my concept from a customer perspective?

…we recommend the following project structure:

…so that, in 9 weeks, the team can deliver to you:

  • A coherent strategy to position and sell your product in the targeted markets.
  • A document describing your implementation plan.
  • A list of key metrics to evaluate performance.


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