We are delighted to announce a new study by METRO AG and EHL investigating the digital future of the restaurant industry.

The study reveals that currently about one third of the restaurant operators in Germany, France, Italy and Spain use digital technologies to facilitate their business processes. The hospitality sector thus offers a high potential for digital solutions. 46 percent of the respondents rate technology as important or very important, while 15 percent plan investments. METRO AG supports its HoReCa customers in growing their success through digital innovations.

“We conducted a quantitative survey in order to analyze the level of digitization in the restaurant industry. Indeed, it is essential to understand the situation before being able to identify solutions. This is why the METRO Chair of Innovation at EHL has undertaken this study which brings concrete recommendations to restaurant owners, with the intent to help them face their three main challenges: attract new customers, meet their clients’ needs and manage their costs”, says Professor Christine Demen Meier, head of the METRO Chair of Innovation.

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