LAUSANNE, Switzerland, December 5th 2016 – Today, EHL announces the publication of its much-awaited Lausanne Report, an inspirational analysis of two years of extensive market research and exclusive interviews with prominent business leaders. The study provides reader-friendly reflection on some of the most important forces that are shaping today’s world and their long-term impact on the hospitality industry. The Lausanne Report challenges a conventionally unilateral thought process and enriches the debate on future risks and opportunities within the industry.
Led by Dr. Ray Iunius, former Director of Business Development at EHL, the publication explores six important aspects of the industry, ranging from technology and human interactions to security and market structures. The Lausanne Report is the result of hours of interviews with pioneers and business leaders from around the world. It draws from dozens of reports and hundreds of articles looking at future hospitality industry trends. It reflects on opposing scenarios that can take place between today and 2030 and looks at their reasons and consequences.
To give space and time for meaningful conversation to take place on each subject, the six chapters of the Lausanne Report will be independently released at a one-month interval. For those who are impatient to discover the full report, it can be ordered in its entirety (click on the link below). The executive summary gives a preliminary view of the six chapters and the opposing theories discussed.