Congratulations to the KITRO team, made up of William Downey, Elliot Salisbury and two EHL Alumna, Anastasia Hofmann and Naomi MacKenzie, winners of the Judges Choice Award in the Entrepreneur 20x (E20x) competition for their startup KITRO, at the Hospitality Financial and Technology Professionals (HFTP®) European HITEC in Amsterdam. 

The E20X competition is reinvigorating the hospitality industry by featuring ambitious, unfunded entrepreneurs who present their breakthrough business concepts to a room full of attendees at HITEC, as well as a panel of expert judges; including hospitality CIO’s, angel investors, serial entrepreneurs and industry insiders. This years competition saw 11 entrepreneurs presenting their innovative technology. 

Startup KITRO’s solution - the first fully automated food waste management solution for the F&B industry - was awarded the grand prize award of €2,500. There to pitch the concept and accept the award were cofounders, Anastasia Hofman and William Downey (pictured above). 

Well done to KITRO!

Back to Top