The project’s main aim is to implement new tools measuring the performance of regional tourism destinations. This novel framework analyses regional tourism competitiveness based on two issues:

  • the study of tourists’ Willingness to Pay (WTP) with regard to the various components that comprise a tourist destination. This theme will make use of a “hedonistic” analysis method applied to tourists visiting Geneva and Paris.
  • the effectiveness of the hotel sector in these two cities via a Data Envelopment Analysis (DEA), which is a nonparametric method.

April 2015 – September 2016
Financial partner: HES-SO

 

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