International comparison of the tourism performance of two urban destinationsMondher Sahli
The project’s main aim is to implement new tools measuring the performance of regional tourism destinations. This novel framework analyses regional tourism competitiveness based on two issues:
- the study of tourists’ Willingness to Pay (WTP) with regard to the various components that comprise a tourist destination. This theme will make use of a “hedonistic” analysis method applied to tourists visiting Geneva and Paris.
- the effectiveness of the hotel sector in these two cities via a Data Envelopment Analysis (DEA), which is a nonparametric method.
April 2015 – September 2016
Financial partner: HES-SO