The impact of hotel online-customer ratings on lodging performance across industry segmentsInès Blal
This research project has two main objectives in relation to the effect of social media on firm performance:
- To assess the impact that the content of user-generated websites has on lodging performance. In other words, we aim to examine the degree to which online customer ratings predict the performance of lodging sales.
- To determine whether the effect of online customer ratings on lodging performance varies across industry segments.
Septembre 2013 – Février 2015
Financial partner: HES-SO