This research project has two main objectives in relation to the effect of social media on firm performance:

  • To assess the impact that the content of user-generated websites has on lodging performance. In other words, we aim to examine the degree to which online customer ratings predict the performance of lodging sales.
  • To determine whether the effect of online customer ratings on lodging performance varies across industry segments.

Septembre 2013 – Février 2015
Financial partner: HES-SO

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