Who’s afraid of Google?

Google has just been fined 2.4 billion euros for giving prominence to its own shopping service while demoting those of its competitors. But could the internet giant come to dominate the hospitality industry through its ability to integrate flight and hotel data, leaving online travel agencies and others in its wake?

Winning strategies to bring in new customers

How should hotels be reaching out to potential customers? For many hotels, managing distribution channels is currently more of an administrative task than a strategic necessity. However, smart hoteliers need to make the best use of these channels to expand their market share. EHL professors Elisa Chan and Maggie Chen explore the options. 

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