Nicole Rosenkranz is a professor of Ecole hoteliere de Lausanne, world first hospitality management school

Dr. Nicole Rosenkranz

LHRC fellow

Assistant Professor - Strategy and Entrepreneurship

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Nationality: German

Teaching program(s):

Academic level

Ph.D. from University of St. Gallen

Main publications


Nicole’s research strives to understand how individuals make sense of their environment and inform their decision making. Specifically, she aims to illustrate the importance of organizational and managerial identities in shaping strategic responses that drive entrepreneurial behavior and ultimately organizational change. For established organizations, much research has focused on the challenge of overcoming routines and rigidity; here her research theoretically and empirically explores how identity change may function as an important source of value creation.

Nicole teaches at all levels from bachelor to executive level in the fields of strategy, innovation and entrepreneurship. She received her Ph.D. from the University of St.Gallen (2012), and an MBA from the European Business School (ebs). Nicole currently serves as a reviewer to diverse journals, amongst which Organization Science, Academy of Management Review, and the Journal of Management. Prior to joining EHL she was a senior researcher at ETH Zürich and affiliated faculty at the Wharton Business School, University of Pennsylvania. Nicole brings with her several years of corporate experience both from the fields of finance and consulting. 

Other qualifications

  • MBA of European Business School (EBS)

Current research

  • Organizational identity / Social identity
  • Role identity
  • Ambidexterity / Exploitation and exploration
  • Strategic decision making

Research awards

  • Project Financing, Swiss National Science Fund (SNF), 2014-2016
  • Research Fellowship, Swiss National Science Fund (SNF), 2010-2011
  • Finalist, TIM Division Best Student Paper “When Distant Partner Become Your Closest Friends: Ambidexterity through Cross-Industry Collaboration”, Academy of Management, 2010
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