The Lausanne Hospitality Research Center provides an online platform which features the research-based hospitality knowledge generated by LHRC fellows and EHL students

Dr. Michael McCall

LHRC fellow

Visiting Associate Professor at the Cornell University School of Hotel Administration and Professor of Marketing at School of Business, Ithaca College

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Selected publications

Experience

Michael McCall, Ph.D. is a Visiting Associate Professor at the Cornell University School of Hotel Administration and a Professor of Marketing at School of Business, Ithaca College. Michael’s research focuses on the role of customer reward programs and on strategies for creating customer loyalty, rebate programs, and perceptions of price and value among competing hospitality and service products. Michael’s research has been published in diverse outlets including Journal of Applied Psychology, Journal of Socio-Economics, and The Cornell Hospitality Quarterly.

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