LHRC fellow
Visiting Associate Professor at the Cornell University School of Hotel Administration and Professor of Marketing at School of Business, Ithaca College
Selected publications
Restaurant servers’ expectations of guests’ tipping behavior
McCall, M. & Lynn, A. (2009) Restaurant servers’ perceptions of customer tipping intentions. International Journal of Hospitality Management, 28(4): 594–596.
Improving restaurant performance through greater intellectual capital
Erickson, G. S. & McCall, M. 2012. Using intellectual capital to enhance performance in the hospitality industry. Advances in Competitiveness Research, 20(1&2): 58–66.
Improving restaurant performance through greater intellectual capital
Erickson, G. S. & McCall, M. 2012. Using intellectual capital to enhance performance in the hospitality industry. Advances in Competitiveness Research, 20(1&2): 58–66.
Drivers of successful loyalty programs
McCall, M. & Voorhees, C. (2010). The drivers of loyalty program success: An organizing framework and research agenda. Cornell Hospitality Quarterly, 51(1): 35–52. Selected by Sage as the Featured Article: 50th Anniversary Edition. Resulted in 39 Media Clippings with a total circulation of 13, 676, 827 in 2010.
Factors that predict guests restaurant price sensitivity
McCall, M. & Bruneau, C. L. (2010). Value, quality, and price knowledge as predictors of restaurant price sensitivity. Journal of Food Service Business Research, 13: 1–7.
Effects of menu descriptions on purchase intentions
McCall, M. & Lynn, A. (2008). The effects of restaurant menu item descriptions on perceptions of quality, price, and purchase intention. Journal of Food Service Business Research, 11(4): 439–445.
Experience
Michael McCall, Ph.D. is a Visiting Associate Professor at the Cornell University School of Hotel Administration and a Professor of Marketing at School of Business, Ithaca College. Michael’s research focuses on the role of customer reward programs and on strategies for creating customer loyalty, rebate programs, and perceptions of price and value among competing hospitality and service products. Michael’s research has been published in diverse outlets including Journal of Applied Psychology, Journal of Socio-Economics, and The Cornell Hospitality Quarterly.
