Our faculty members are an inspiration to our students and are skilled at incorporating applied research into their classes

Dr. Meng-Mei (Maggie) Chen

Assistant Professor - Marketing

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Nationality: American, Taiwanese

Teaching program(s):
Bachelor
EMBA

Main publications

Experience

Meng-Mei Chen is a global professional with working experiences in the hospitality industry in the United States and Taiwan, and in higher education in Switzerland, France, and Puerto Rico.  Her hospitality working experiences includes working as a financial analyst for a casino, night auditor and front office manager in hotels, and sales in a travel agency.  Her research interests are hospitality consumer behaviour, with a special focus on customer interactions with websites; consumer choice behaviour; and channel management.

Research areas

  • Online distribution, channel management, consumer behavior, online consumer behavior, mobile commerce, digital marketing, hotel industry, SME, branding, sustainability, cause marketing, channel optimization, international tourism, tourism marketing

Past research

  • Factors determining hotel selection
  • Evaluating discrepancies between hotel brand sites and OTA sites 
  • Using simulations to enhance students’ learning

Current research

  • HES-SO funded project: Optimising channel selection for SME hotels – investigating customer preferences and hotelier channel management
  • Optimise online channel management for Swiss Hotels
  • The impact of loyalty programs on consumer behavior
  • Benchmark mobile apps for the hotel industry

Research awards

  • IHITA conference 2013 Best presentation award: An investigation of the use of mobile devices on pre-purchase information seeking. IHITA conference, Minneapolis, USA.
  • CHME Conference 2010 Best paper award: Factors determining hotel selection: online behavior by leisure travellers. CHME conference, Surrey, UK
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