Assistant Professor - Marketing
Nationality: American, Taiwanese
Meng-Mei Chen is a global professional with working experiences in the hospitality industry in the United States and Taiwan, and in higher education in Switzerland, France, and Puerto Rico. Her hospitality working experiences includes working as a financial analyst for a casino, night auditor and front office manager in hotels, and sales in a travel agency. Her research interests are hospitality consumer behaviour, with a special focus on customer interactions with websites; consumer choice behaviour; and channel management.