Our faculty members are an inspiration to our students and are skilled at incorporating applied research into their classes

Dr. Jean-Claude Morand

Visiting Professor - Digital Marketing

send a message

Nationality: French

Teaching program(s):

Academic level

Ph.D. in Management – Grenoble University - France

Main publications


Dr. Jean-Claude MORAND started his career as Executive Director of Finance before moving on to the high-tech & marketing arena. After 10 years spent at Digital Equipment Europe, he evangelized his colleagues of STMicroelectronics in Geneva as Corporate Marketing Innovation Manager from 1999 to the end of 2005. He created and implemented a multi-million dollar e-Business program that implied more than 400 product managers and drove him to implement advanced XML standards to ease the system-to-system data exchanges based on Rosettanet partner interface processes (PIP© ). As soon as 2004, he implemented the first WEB 2.0 applications and more specifically RSS feeds. He has been board member of ISOC Switzerland (Geneva section) and VP of the Swiss Marketing Club in Geneva.

Jean-Claude has been a city board member of one of the leading winter sport resorts in France, La Clusaz, where he was also professional ski instructor.
Jean-Claude is the author of five books. He is passionate about new technologies and more particularly by their added value to company management. Before becoming a professor, Jean-Claude was CEO of a group of travel agencies and a tour operator in Geneva.

His publications include « RSS, blogs : un nouvel outil pour le management » (2005/2006). In june 2008, he published « Tourisme 2.0 » with Brice Mollard.
JC is also member of the Savoie Mont-Blanc Angels, a group of 156 Business Angels, the second largest in France that invest more than €2 million per year. He also sits on the board of two investing holding firms created by Savoie-Mont-Blanc Angels.

Other qualifications

  • DEA in Management – Information Systems – Grenoble University - France

Research areas

  • Artificial Intelligence, Virtual agents, XML standards, Web 2.0, semantic web, Digital marketing

Past research

  • Hospital Information system efficiency
Back to Top