Visiting Professor - Marketing
As a Research Assistant at the University of Geneva for over four years, Dr. HEBALI developed his academic and scientific research skills. This experience lead him to publish several articles in the field of consumer behavior and that of the application of new information technology. Dr. HEBALI’s experience as a Teaching Fellow in Social Entrepreneurship for a joint program between the University of Geneva and the World Economic Forum enabled him to expand his knowledge to other research areas.
After obtaining his doctorate in Economic and Social Sciences, Dr. HEBALI joined the professional world and worked on a Market Research Project at Japan Tobacco International SA. Dr. HEBALI has beeen working for the Ecole Hôtelière de Lausanne as Head of the Market Intelligence Unit and Visiting Professor since 2006. He is in charge of the marketing intelligence and marketing performance courses for the Bachelor Programme third year students.
Dr. HEBALI also coaches more than 60 market research projects (new product launching, product testing, identification of business opportunities, brand positioning, marketing strategy, etc.) as an Advising consultant for companies.