If you are asking yourselves the following questions…

How can I include creative and innovative ideas in my concept?
How can I get feedback about my concept from customers and professional experts?
How can I differentiate my concept from the competition?
What is the optimal version for my concept from a customer perspective?

…we recommend the following project structure:

…so that, in 9 weeks, the team can deliver to you:

  • A complete definition of a business concept.
  • Quantitative marketing validation of the concept.
  • A differentiated positioning statement vs. the competition.


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