Concept Development & Testing
If you are asking yourselves the following questions…
How can I include creative and innovative ideas in my concept?
How can I get feedback about my concept from customers and professional experts?
How can I differentiate my concept from the competition?
What is the optimal version for my concept from a customer perspective?
…we recommend the following project structure:
…so that, in 9 weeks, the team can deliver to you:
- A complete definition of a business concept.
- Quantitative marketing validation of the concept.
- A differentiated positioning statement vs. the competition.