Concept development and testing
If you are asking yourself the following questions…
- How can I turn my idea into a business concept?
- What should be the various elements of my offering?
- Who are the target customers for my concept?
- What are the next steps and other issues to consider?
…we recommend the following project structure:
…so that, in 9 weeks, the team can deliver to you:
- A complete definition of a business concept.
- Quantitative marketing validation of the concept.
- A differentiated positioning statement vs. the competition.