If you are asking yourself the following questions…

  • How can I turn my idea into a business concept?
  • What should be the various elements of my offering?
  • Who are the target customers for my concept?
  • What are the next steps and other issues to consider? 

…we recommend the following project structure:

…so that, in 9 weeks, the team can deliver to you:

  • A complete definition of a business concept.
  • Quantitative marketing validation of the concept.
  • A differentiated positioning statement vs. the competition.


Related Documents

Related Links

Back to Top